Wienermobile

A fleet of motor vehicles shaped like a hot dog on a bun, called "Wienermobile", are used to promote and advertise Oscar Mayer products in the United States. The first Wienermobile was created by Oscar Mayer's nephew, Carl G. Mayer, in 1936.

History

The Oscar Mayer Wienermobile has evolved from Carl Mayer's original 1936 vehicle to the vehicles seen on the road today. Although that first Wienermobile was scrapped for metal in the 1940s to aid the US Army during World War II, in the 1950s Oscar Mayer and the Gerstenslager Company created several new vehicles using a Dodge chassis or a Willys Jeep chassis. One of these models is on display at the Henry Ford Museum in Dearborn, Michigan. These Wienermobiles were piloted by "Little Oscar" (portrayed by George Molchan) who would visit stores, schools, orphanages, and children's hospitals and participate in parades and festivals.

In 1969, new Wienermobiles were built on a Chevrolet motor home chassis and featured Ford Thunderbird taillights. The 1969 vehicle was the first Wienermobile to travel outside the United States.

In 1976, Plastic Products, Inc., built a fiberglass and styrofoam model, again on a Chevrolet motor home chassis.

In 1988, Oscar Mayer had a fleet of six Wienermobiles built by noted industrial designer Brooks Stevens using converted Chevrolet van chassis.

In 1995, a new version increased the size of the Wienermobile to a length of and a height of . This version also included the upgraded large parallelogram windows which could now open, as designed by Sheldon Theis.

In 2004, the Wienermobile included a voice-activated GPS navigation device, an audio center with a wireless microphone, a horn that plays the Wiener Jingle (in 21 different genres from Cajun to Rap to Bossa Nova), according to American Eats, and sports fourth generation Pontiac Firebird taillights.

Following mechanical problems with the Isuzu Elf, Oscar Mayer decided to adopt a larger chassis to accommodate an increase in the size of the signature wiener running through the middle. While the Wienermobile was not as long as the 1995 version, it was considerably wider and taller. Craftsmen Industries went through numerous overhauls of the truck including a flipped axle and a leveling kit. This version held a record for numerous suspension problems, most leading to the chassis not being able to hold the large weight of the Oscar Mayer Wiener.

In 2004, Oscar Mayer announced a contest whereby customers could win the right to use the Wienermobile for a day. Within a month, the contest had generated over 15,000 entries.

In June 2017, the company introduced several new hot-dog-themed vehicles, including the WienerCycle, WienerRover, and WienerDrone.

Source: Oscar Mayer

Wienermobile drivers

Six Wienermobiles operate throughout the United States.

The driver of a Wienermobile is called ''The Hotdogger''. ''The Hotdogger'' job is to "meat" and greet people around the country. The duties of a ''Hotdogger'' include:

"...sharing photos and videos on social media, answering questions about the brand and the vehicle (the most frequently asked question is if there’s a bathroom in the back, to which they respond: 'No, it's not a Weenie-bago'), and distributing swag."

Only college seniors who are about to graduate are eligible to be ''Hotdoggers''. Applicants should have a BA or BS, preferably in public relations, journalism, communications, advertising, or marketing.

A ''Hotdogger's'' assignment is for only one year. Recruiting for each year's new ''Hotdogger'' cadre involves current ''Hotdoggers'' and Oscar Mayer recruiters visiting college campuses across the country. In 2018, 7,000 people applied to be ''Hotdoggers''. As each Wienermobile carries two ''Hotdoggers'', only 12 ''Hotdoggers'' are selected each year.

Models

Toys and scale replicas of the Wienermobile have been made over the years, with Hot Wheels issuing die-cast versions of the vehicle.

Notable incidents

In June 2007, a Wienermobile with the Wisconsin license plate of YUMMY made headlines after being stopped by an Arizona Department of Public Safety officer for having an allegedly stolen license plate. Officer K. Lankow had observed the Wienermobile slowing traffic and checked the license plate to determine if the vehicle was street legal. The license plate came back as being stolen out of Columbia, Missouri, so the officer stopped the Wienermobile and detained the driver. Oscar Mayer had not notified police that they had obtained a replacement plate after the previous one was stolen, and that it should be considered stolen only if not on a Wienermobile. The Wienermobile was released soon after the error was discovered.

On July 17, 2009, a Wienermobile on a cul-de-sac in Mount Pleasant, Wisconsin, was attempting to turn around in a residential driveway. The driver accidentally accelerated forward while thinking the vehicle was in reverse, which lodged the Wienermobile under a house and destroyed its deck.

On Sunday, January 26, 2020, a Wienermobile was pulled over by a Waukesha, Wisconsin sheriff's deputy for violating the Move Over Law, which requires motorists to pull over one lane to pass an emergency vehicle with its warning lights on. The Hotdogger was issued a warning.

References

External links

Wienermobile Instagram
*{{cite web, url=http://www.ifindkarma.com/attic/BARRY/dorks, title=Wienermobile, author=Barry. Dave, author-link=Dave Barry, archive-url = https://web.archive.org/web/20120227033313/http://www.ifindkarma.com/attic/BARRY/dorks , archive-date = 2012-02-27
Curbside Wienermobile Review
by Tony Barthel
You Must Be A Hotdogger To Drive The Wienermobile
Video produced by ''Wisconsin Public Television''

One-off cars
Hot dogs
Art vehicles
Vehicles introduced in 1936