Whitby Seafoods Ltd
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Whitby Seafoods Ltd is an independent, family owned and managed business based in
Whitby Whitby is a seaside town, port and civil parish in the Scarborough borough of North Yorkshire, England. Situated on the east coast of Yorkshire at the mouth of the River Esk, Whitby has a maritime, mineral and tourist heritage. Its East Clif ...
,
North Yorkshire North Yorkshire is the largest ceremonial counties of England, ceremonial county (lieutenancy area) in England, covering an area of . Around 40% of the county is covered by National parks of the United Kingdom, national parks, including most of ...
, England specialising in frozen seafood products coated in batter and breadcrumbs. The company claims that it is the largest scampi factory in the world, turning out more than a million portions of the seafood dish per week.


History

Whitby Seafoods was founded in 1985 when owner, Graham Whittle bought the then defunct Whitby Shellfish Company and set out to transform the British breaded scampi industry moving premises to a factory on the outskirts of Whitby. Graham retired as Managing Director in October 2015 and was succeeded in the role by his son, Daniel, who alongside his sister, Laura Whittle (Sales and Marketing Director), and brother, Edward Whittle (Business Development Director) now lead the business


Acquisitions

Whitby Seafoods acquired Middleton Seafood’s (2007) and Rockall (2011) in Kilkeel, Northern Ireland, consolidating these into Kilkeel Seafoods in 2011. Galloway Seafoods, (
Newton Stewart Newton Stewart ( Gd: ''Baile Ùr nan Stiùbhartach'') is a former burgh town in the historical county of Wigtownshire in Dumfries and Galloway, southwest Scotland. The town is on the River Cree with most of the town to the west of the river, and ...
, Scotland) from ScoFro.


Activities

The company is the largest manufacturer of scampi in Britain, and also claims to be the largest in the world. Whitby Seafoods processes 7635 tonnes of scampi per annum with sales of £53 million in 2017. Whitby Seafoods launched its products in 20 stores of a major British supermarket in 2008. This was expanded into 700 stores of the same retailer in 2012. In 2014 Whitby Seafoods underwent a major rebranding with advertising company Big Fish, introducing Graham The Gull as mascot and the tag line ‘Bloomin Special Seafood’. New packaging emphasises a seaside feel with Beach Huts and other scenes from Whitby prominent on the packaging. The company featured in a Channel 4 documentary, ''"Food Unwrapped"'', in June 2013.


References


External links

* {{official website, http://www.whitby-seafoods.com Companies based in the Borough of Scarborough Seafood companies of the United Kingdom British companies established in 1985 1985 establishments in England Whitby Fish processing companies