Weis is an Australian brand owned by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

that produces frozen ice

confectionery Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...

and frozen fruit

dessert Dessert is a course (food), course that concludes a meal. The course consists of sweet foods, such as confections, and possibly a beverage such as dessert wine and liqueur. In some parts of the world, such as much of Greece and West Africa, and ...

s. They are most well known for their bar shaped fruit ice creams known as

Weis Bars Weis may refer to: *Weis (surname), including a list of people with the name * Weis, an Australian frozen dessert brand * Weis Markets, supermarket chain * WEIS (AM), a radio station (990 AM) licensed to Centre, Alabama, USA * Weis Manufacturing Co ...

. They are sold at most Australian milk bars and supermarkets and in boxes of eight mini bars or four regular-sized bars at most supermarkets. The Weis manufacturing plant, currently located in

Toowoomba Toowoomba ( , nicknamed 'The Garden City' and 'T-Bar') is a city in the Toowoomba Region of the Darling Downs, Queensland, Australia. It is west of Queensland's capital city Brisbane by road. The urban population of Toowoomba as of the 2021 C ...

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...

, is set to be moving to

Minto, New South Wales Minto is a suburb of Sydney, in the state of New South Wales, Australia. Minto is located 38 kilometres south-west of the Sydney central business district, in the local government area of the City of Campbelltown and is part of the Macarth ...

by December 2020.

History

The original Weis Fruito Bar was developed by Les Weis in 1957 and was sold from his own corner store in Toowoomba. The Weis Fruito Bar contains pineapple, banana and passion fruit. The most popular bar is the Mango and Cream which launched in 1959. Weis was announced as one of the 150 cultural icons announced in Queensland's Q150 celebrations. In January 2016, Weis planned a successful push into the Chinese market. The Toowoomba company has exported Weis bars to Japan for more than 20 years and close to 30 per cent of its business is now outside Australia. Until August 2017, Weis was a privately owned Australian company. The company was owned and operated by a second generation of the Weis family until they sold it to the Anglo-Dutch firm,

. In late 2019, Unilever announced plans to close the original Weis plant in Toowoomba, making redundant all 93 workers, and move all manufacturing to its Minto Plant in western Sydney. This change was despite the foreign conglomerate telling the original owners that manufacturing would stay in Toowoomba.

Awards

In 2009 as part of the

Q150 Q150 was the sesquicentenary (150th anniversary) of the Separation of Queensland from New South Wales in 1859. Separation established the Colony of Queensland which became the State of Queensland in 1901 as part of the Federation of Australia. Q15 ...

celebrations, the Weis Bar was announced as one of the

Q150 Icons The Queensland's Q150 Icons list of cultural icons was compiled as part of Q150 celebrations in 2009 by the Government of Queensland, Australia. It represented the people, places and events that were significant to Queensland's first 150 years. ...

of Queensland for its role as an iconic "innovation and invention".

References

External links

Official Weis Website
{{Authority control Ice cream brands Dairy products companies of Australia Food and drink companies established in 1957 Australian brands 1957 establishments in Australia Toowoomba 2017 mergers and acquisitions Unilever brands