The weepul (also known as a weeple, wuppie, or ) is a small, spherical, fluffy toy, with large, plastic googly eyes, and no limbs. come in various colors. Usually possess antennae and also large paper feet, with an adhesive layer on the bottom, which is protected by a layer of plastic that is peeled off before deployment.
According to Rick Ebel, the weepul was created in 1971 by the Oklahoma City promotional firm, Bipo Inc. It was named by owner Tom Blundell after a stuffed doll his parents had taken to market several years earlier. Blundell figured the little-people stick-on would only be a flash in the pan, “but it just got a life to it, and it still isn’t ready to die.”
In the Netherlands the weepul was introduced as a marketing tool in the 1980s by the name of ''wuppie''. The wuppie was created by Tom Bodt and Eduard van Wensen, two promotion salesmen, who had been inspired by weeples which he discovered during a trip in the US in the 1970s. The became popular after Pierre Kartner, Father Abraham featured the in one of his songs. ''World Unique Promotional Product Identity & Emotion'' is a backronym for wuppie.
The became extremely popular in the summer of 1981. were often given out as a prize from 900 numbers, 1–900 numbers in the 1980s.
Netherlands comeback
Twenty-five years later, made a comeback in Netherlands, the Netherlands. In 2006, the Dutch supermarket chain Albert Heijn re-introduced in a new campaign connected to the FIFA World Cup 2006 under the motto ''Wup Holland Wup'', a variation of ''Hup Holland Hup'' (''Go Holland Go''), a Dutch football chant. Albert Heijn used produced in Orange (colour), orange, Dutch flag, red, white and blue as a collectible trading stamp, functioning as part of a loyalty program. Three and a fee of €2.49 Euro could be exchanged for a "mega wup". Albert Heijn's wuppie campaign with the World Cup Wuppie Song (''"With a Wup, we will win the World Cup''") proved popular. Dutch media reported that cars which displayed such "mega wup" on their dashboards were sometimes broken into.
[ (Don't leave your wuppie alone in your car)'' by Gert Onnink, Algemeen Dagblad, 20 juni 2006''] A classroom of an elementary school in The Hague was burgled for its many on display in the window sills.{{Citation needed, date=March 2022
See also
* Gonk
References
Promotion and marketing communications
Stuffed toys