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WeChat () is a Chinese
instant messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and trigge ...
,
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, and
mobile payment A mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device, as the cardinal class of d ...
app developed by
Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...
. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users. WeChat has been described as
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
's "app for everything" and a super-app because of its wide range of functions. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos and location sharing. User activity on WeChat is analyzed, tracked and shared with Chinese authorities upon request as part of the mass surveillance network in China. WeChat censors politically sensitive topics in China. Data transmitted by accounts registered outside China is surveilled, analyzed and used to build up censorship algorithms in China. In response to a
border dispute A territorial dispute or boundary dispute is a disagreement over the possession or control of land between two or more political entities. Context and definitions Territorial disputes are often related to the possession of natural resources s ...
between India and China, WeChat was banned in India in June 2020 along with several other Chinese apps. U.S. President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
sought to ban U.S. "transactions" with WeChat through an
executive order In the United States, an executive order is a directive by the president of the United States that manages operations of the federal government. The legal or constitutional basis for executive orders has multiple sources. Article Two of t ...
but was blocked by a preliminary injunction issued in the
United States District Court for the Northern District of California The United States District Court for the Northern District of California (in case citations, N.D. Cal.) is the federal United States district court whose jurisdiction comprises the following counties of California: Alameda, Contra Costa, Del ...
in September 2020.


History

By 2010, Tencent had already attained a massive user base with their desktop messenger app QQ. Recognizing smart phones were likely to disrupt this status quo, CEO
Pony Ma Ma Huateng (, born on October 29, 1971), also known as Pony Ma, is a Chinese billionaire business magnate. He is the founder, chairman and chief executive officer of Tencent, one of the most valuable companies in Asia, one of the largest intern ...
sought to proactively invest in alternatives to their own QQ messenger app. WeChat began as a project at Tencent Guangzhou Research and Project center in October 2010. The original version of the app was created by
Allen Zhang Zhang Xiaolong (), also known as Allen Zhang, is a Chinese computer programmer and technology executive. He is known for leading the developments of WeChat and Foxmail. He is a senior executive vice president and president of Weixin Group at Tenc ...
and named "Weixin" () by Pony Ma and launched in 2011. User adoption of WeChat was initially very slow, with users wondering why key features were missing; however, after the release of the
Walkie-talkie A walkie-talkie, more formally known as a handheld transceiver (HT), is a hand-held, portable, two-way radio transceiver. Its development during the Second World War has been variously credited to Donald Hings, radio engineer Alfred J. Gross, ...
-like voice messaging feature in May of that year, growth surged. By 2012, when the number of users reached 100 million, Weixin was re-branded "WeChat" for the international market. During a period of government support of e-commerce development—for example in the 12th five-year plan (2011–2015)—WeChat also saw new features enabling payments and commerce in 2013, which saw massive adoption after their virtual
Red envelope In East and Southeast Asian cultures, a red envelope, red packet or red pocket () is a monetary gift given during holidays or for special occasions such as a wedding, a graduation, or the birth of a baby. Although the red envelope was populari ...
promotion for Chinese New Year 2014. WeChat had over 889 million monthly active users by 2016, and as of 2019 WeChat's monthly active users had risen to an estimate of one billion. As of January 2022, it was reported that WeChat has more than 1.2 billion users. After the launch of WeChat payment in 2013, its users reached 400 million the next year, 90 percent of whom were in China. By comparison,
Facebook Messenger Messenger is a proprietary instant messaging app and platform developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, released standalone iOS and Android apps in 2011, and ...
and
WhatsApp WhatsApp (also called WhatsApp Messenger) is an internationally available freeware, cross-platform, centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by American company Meta Platforms (formerly Facebook). It allows us ...
had about one billion monthly active users in 2016 but did not offer most of the other services available on WeChat. For example, in Q2 2017, WeChat's revenues from social media advertising were about US$0.9 billion (RMB6 billion) compared with Facebook's total revenues of US$9.3 billion, 98% of which were from social media advertising. WeChat's revenues from its value-added services were US$5.5 billion. In response to a
border dispute A territorial dispute or boundary dispute is a disagreement over the possession or control of land between two or more political entities. Context and definitions Territorial disputes are often related to the possession of natural resources s ...
between India and China, WeChat was banned in India in June 2020 along with several other Chinese apps. U.S. President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
sought to ban U.S. "transactions" with WeChat through an
executive order In the United States, an executive order is a directive by the president of the United States that manages operations of the federal government. The legal or constitutional basis for executive orders has multiple sources. Article Two of t ...
but was blocked by a preliminary injunction issued in the
United States District Court for the Northern District of California The United States District Court for the Northern District of California (in case citations, N.D. Cal.) is the federal United States district court whose jurisdiction comprises the following counties of California: Alameda, Contra Costa, Del ...
in September 2020.


Features


Messaging

WeChat provides many features similar to
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
such as text messaging, hold-to-talk voice messaging,
broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
(one-to-many) messaging, video calls and conferencing, video games, photograph and video sharing, as well as location sharing. WeChat also allows users to exchange contacts with people nearby via
Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limi ...
, as well as providing various features for contacting people at random if desired (if people are open to it). It can also integrate with other
social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
s such as
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
and
Tencent QQ Tencent QQ (), also known as QQ, is an instant messaging software service and web portal developed by the Chinese technology company Tencent. QQ offers services that provide online social games, music, shopping, microblogging, movies, and group ...
. Photographs may also be embellished with
filters Filter, filtering or filters may refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Filter (software), a computer program to process a data stream * Filter (video), a software component tha ...
and captions, and
automatic translation Machine translation, sometimes referred to by the abbreviation MT (not to be confused with computer-aided translation, machine-aided human translation or interactive translation), is a sub-field of computational linguistics that investigates t ...
service is available. WeChat supports different instant messaging methods, including text messages, voice messages, walkie talkie, and stickers. Users can send previously saved or live pictures and videos, profiles of other users, coupons, lucky money packages, or current GPS locations with friends either individually or in a group chat. WeChat's character stickers, such as
Tuzki Tuzki (; ko, 투즈키; ja, ツヅキ) is a popular illustrated bunny character, created by Momo Wang (animator), when she was an undergraduate at the Communication University of China (CUC). Featured in a variety of emoticons, her character h ...
, resemble and compete with those of LINE, a Japanese-South Korean messaging application. WeChat also provides a message recall feature to allow users to recall and withdraw information (e.g. Images, documents) that are sent within 2 minutes in a conversation. To use this feature, users can select the message or file to be recalled by long pressing. In the menu that appears select 'recall' and 'ok' to complete the withdrawal process. Eventually, the selected messages or files will be removed from the WeChat chatting box on both the sender's and recipient's phones.


Public accounts

WeChat users can register as a public account (), which enables them to push feeds to subscribers, interact with subscribers and provide them with services. Users can also create an official account, which fall under service, subscription, or enterprise accounts. Once users as individuals or organizations set up a type of account, they cannot change it to another type. By the end of 2014, the number of WeChat official accounts had reached 8 million. Official accounts of organizations can apply to be verified (cost 300 RMB or about US$45). Official accounts can be used as a platform for services such as hospital pre-registrations, visa renewal or credit card service. To create an official account, the applicant must register with Chinese authorities, which discourages "foreign companies". In April 2022, WeChat announced that it will start displaying the location of users in China everytime they post on a public account. Meanwhile, overseas users on public accounts will also display the country based on their IP address. In the official version of iOS WeChat 8.0.27 , which was released in 23/08/2022. The new feature shows that when browsing the official account article in the new version of WeChat or opening a webpage in WeChat, there will be an option “Save the whole page as a picture” in the lower right corner after the screenshot. Once users clicked, the system automatically takes a screenshot of the entire page, which provides a convenient option for users who like to bookmark their account posts.


Moments

"Moments" () is WeChat's brand name for its social feed of friends' updates. "Moments" is an interactive platform that allows users to post images, text, and short videos taken by users. It also allows users to share articles and music (associated with
QQ Music QQ Music () is one of the three Chinese freemium music streaming services owned by Tencent Music, a joint venture between Tencent and Spotify. As of 2018, the service is set to reach over 700 million users with an estimated 120 million subscribe ...
or other web-based music services). Friends in the contact list can give thumbs up to the content and leave comments. Moments can be linked to Facebook and Twitter accounts, and can automatically post Moments content directly on these two platforms. In 2017 WeChat had a policy of a maximum of two advertisements per day per Moments user. Privacy in WeChat works by groups of friends: only the friends from the user's contact are able to view their Moments' contents and comments. The friends of the user will only be able to see the likes and comments from other users only if they are in a mutual friend group. For example, friends from high school are not able to see the comments and likes from friends from a university. When users post their moments, they can separate their friends into a few groups, and they can decide whether this Moment can be seen by particular groups of people. Contents posted can be set to "Private", and then only the user can view it. Unlike Sina Weibo or Instagram, these are only shared to the users friends. These are unlikey to go viral.


WeChat Pay digital payment services

Users who have provided bank account information may use the app to pay bills, order goods and services, transfer money to other users, and pay in stores if the stores have a WeChat payment option. Vetted third parties, known as "official accounts", offer these services by developing lightweight "apps within the app". Users can link their Chinese bank accounts, as well as
Visa Visa most commonly refers to: *Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Visa Plus, an interbank network *Travel visa, a document that allows ...
, MasterCard and JCB. WeChat Pay () is a
digital wallet A digital wallet, also known as an e-wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and services. This can ...
service incorporated into WeChat, which allows users to perform
mobile payment A mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device, as the cardinal class of d ...
s and send money between contacts. Although users receive immediate notification of the transaction, the WeChat Pay system is not an
instant payment Instant payment (sometimes referred to as real-time payment or faster payment) is a method of exchanging money and processing payments, allowing for almost immediate transfer of money between bank accounts, instead of the more typical one to thr ...
instrument, because the funds transfer between counterparts is not immediate. The settlement time depends on the payment method chosen by the customer. All WeChat users have their own WeChat Payment accounts. Users can acquire a balance by linking their WeChat account to their debit cards, or by receiving money from other users. For non-Chinese users of WeChat Pay, an additional identity verification process of providing a photo of a valid ID is required before certain functions of WeChat Pay become available. Users who link their credit card can only make payments to vendors, and cannot use this to top up WeChat balances. WeChat Pay can be used for digital payments, as well as payments from participating vendors. As of March 2016, WeChat Pay had over 300 million users. WeChat Pay's main competitor in China and the market leader in online payments is Alibaba Group's
Alipay Alipay () is a third-party mobile and online payment platform, established in Hangzhou, China in February 2004 by Alibaba Group and its founder Jack Ma. In 2015, Alipay moved its headquarters to Pudong, Shanghai, although its parent compan ...
. Alibaba company founder
Jack Ma Jack Ma Yun (; born 10 September 1964) is a Chinese business magnate, investor and philanthropist. He is the co-founder and former executive chairman of Alibaba Group, a multinational technology conglomerate. In addition, he co-founded Yunfen ...
considered WeChat's red envelope feature to be a "
Pearl Harbor Pearl Harbor is an American lagoon harbor on the island of Oahu, Hawaii, west of Honolulu. It was often visited by the Naval fleet of the United States, before it was acquired from the Hawaiian Kingdom by the U.S. with the signing of the Re ...
moment", as it began to erode Alipay's historic dominance in the
online payment An e-commerce payment system (or an electronic payment system) facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become incre ...
s industry in China, especially in peer-to-peer money transfer. The success prompted Alibaba to launch its own version of virtual red envelopes in its competing Laiwang service. Other competitors,
Baidu Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the l ...
Wallet and Sina Weibo, also launched similar features. In 2019 it was reported that WeChat had overtaken Alibaba with 800 million active WeChat mobile payment users versus 520 million for Alibaba's Alipay. However Alibaba had a 54 per cent share of the Chinese mobile online payments market in 2017 compared to WeChat's 37 per cent share. In the same year, Tencent introduced "WeChat Pay HK", a payment service for users in Hong Kong. Transactions are carried out with the
Hong Kong dollar The Hong Kong dollar (, currency symbol, sign: HK$; ISO 4217, code: HKD) is the official currency of the Hong Kong, Hong Kong Special Administrative Region. It is subdivided into 100 cent (currency), cents or 1000 Mill (currency), mils. The H ...
. In 2019 it was reported that Chinese users can use WeChat Pay in 25 countries outside
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
, including,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
and the UK.


Enterprise WeChat

For work purposes, companies and business communication, a special version of WeChat called Enterprise WeChat (or Qiye Weixin) was launched in 2016. The app was meant to help employees separate work from private life. In addition to the usual chat features, the program let companies and their employees keep track of annual leave days and expenses that need to be reimbursed, employees could ask for time off or clock in to show they were at work.


WeChat Mini Program

In 2017, WeChat launched a feature called "Mini Programs" (). A mini program is an app within an app. Business owners can create mini apps in the WeChat system, implemented using
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...
plus a proprietary
API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...
. Users may install these inside the WeChat app. In January 2018, WeChat announced a record of 580,000 mini programs. With one Mini Program, consumers could scan the Quick Response code using their mobile phone at a supermarket counter and pay the bill through the user's WeChat mobile wallet. WeChat Games have received huge popularity, with its "Jump Jump" game attracting 400 million players in less than 3 days and attaining 100 million daily active users in just two weeks after its launch, as of January 2018. Ever since WeChat Mini Program's Launch, daily active user (DAU) of WeChat Mini Programs are increasing dramatically. In 2017, there was only 160 million DAU, however, the number reached 450 million at 2021.


WeChat Channels

In 2020, WeChat Channels was launched, which is a short video platform within WeChat that allows users to create and share short video clips and photos to their own WeChat Channel. Users of Channels can also discover content posted to other Channels by others via the in-built feed. Each post can include hashtags, a location tag, a short description, and a link to an WeChat official account article. In September 2021, it was reported that WeChat Channels began allowing users to upload hour-long videos, twice of the duration limit previously imposed on all WeChat Channels videos. Comparisons are often drawn between WeChat Channels and
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
(or Douyin) for their similarity in features. In January 2022, there were reports that WeChat is set to diversify further and place more emphasis on new products and services like WeChat Channels, amid new regulatory restrictions imposed in China. By June 2021, WeChat Channels had accumulated over 200 million users. More than 27 million people had used the platform to watch Irish boy band Westlife's online concert in 2021, and 15 million users also viewed the Shenzhou 12 spaceflight launch using the app service.


Easy Mode

In September 2021, WeChat introduced a brand-new feature on its platform called Easy Mode. It was mainly designed for elderly people with higher readability by providing a larger font size, sharper colours, and bigger buttons. Another feature provided in this update was the ability to listen to text messages. Easy Mode was released in version 8.0.14 for both iOS and Android.


Others

In 2015, WeChat offered a heat map feature that showed crowd density.
Quartz Quartz is a hard, crystalline mineral composed of silica (silicon dioxide). The atoms are linked in a continuous framework of SiO4 silicon-oxygen tetrahedra, with each oxygen being shared between two tetrahedra, giving an overall chemical form ...
columnist Josh Horwitz alleged the feature is being used by the Chinese government to track irregular assemblies of people to determine unlawful assembly. In January 2016, Tencent launched WeChat Out, a
VOIP Voice over Internet Protocol (VoIP), also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. The terms Internet t ...
service allowing users to call mobile phones and landlines around the world. The feature allowed purchasing credit within the app using a credit card. WeChat Out was originally only available in the United States, India, and Hong Kong, but later coverage was expanded to Thailand, Macau, Laos, and Italy. In March 2017, Tencent released WeChat Index. By inserting a search term in the WeChat Index page, users could check the popularity of this term in the past 7, 30, or 90 days. The data was mined from data in official WeChat accounts and metrics such as social sharing, likes and reads were used in the evaluation. In May 2017,
Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...
started news feed and search functions for its WeChat app. The ''Financial Times'' reported this was a "direct challenge to Chinese search engine
Baidu Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the l ...
". WeChat allowed people to add friends by a variety of methods, including searching by username or phone number, adding from phone or email contacts, playing a "message in a bottle" game, or viewing nearby people who are also using the same service. In 2015 WeChat added a "friend radar" function. In 2017, WeChat was reported to be developing an augmented reality (AR) platform as part of its service offering. Its
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
team was working on a 3D rendering engine to create a realistic appearance of detailed objects in smartphone-based AR apps. They were also developing a
simultaneous localization and mapping Simultaneous localization and mapping (SLAM) is the computational problem of constructing or updating a map of an unknown environment while simultaneously keeping track of an agent's location within it. While this initially appears to be a chi ...
technology, which would help calculate the position of virtual objects relative to their environment, enabling AR interactions without the need for markers, such as Quick Response codes or special images. In late 2019, WeChat released dark theme for Android users. It was released later in early 2020 for iOS amidst rumors that WeChat would be removed from the Apple store if they do not release dark theme. In spring 2020, WeChat users are now able to change their WeChat ID more than once, being allowed to change their username only once per year. Prior to this, a WeChat ID could not be changed more than once. On 17 June 2020, WeChat released a new add-on called "WeChat Nudge". The feature was first introduced in MSN Messenger 7.0, in 2005. The feature was called Buzz in Yahoo! Messenger and the feature had interoperability with MSN Messenger's Nudge. Similar to Messenger and Yahoo, users can access WeChat Nudge by double-clicking on other users' profiles in the chat. This virtually shakes user's profile photo and sends a vibration notification. Both users must have the latest Wechat update(7.0.13). If a user does not have the latest update they can't nudge another user but can still receive nudges. A user can only nudge another user if they have previous conversations. Newly added friends without previous messages cannot nudge each other. On January 21, 2021, WeChat released its iOS Version 8.0. WeChat has added the function of animated emoji, such as the emojis of Bomb, Fireworks, and Celebration. When sending or receiving them from the chat box, an explosion animation will pop up . On March 30, 2022, According to the relevant laws and regulations of China, in order to prevent the risk of publicity stunt in
virtual currency Virtual currency, or virtual money, is a digital currency that is largely unregulated and issued and usually controlled by its developers and used and accepted electronically among the members of a specific virtual community. In 2014, the Europ ...
transactions, the Wechat public platform has recently standardized the official account and mini program of secondary sales of digital collections。 On August 24, 2022, WeChat iOS platform has received the official update 8.0.27. Now WeChat users can send a maximum of 99 pictures, whereas in the past, users could only send a maximum of 9 pictures to your friends in WeChat at once.


WeChat Business

WeChat Business () is one of the latest mobile social network business model after
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
, which utilizes business relationships and friendships to maintain a
customer relationship Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a ra ...
. Comparing with the traditional
E-business Electronic business (or "Online Business" or "e-business") is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, grou ...
like
JD.com JD.com, Inc., also known as Jingdong (), internationally known as Joybuy and formerly called 360buy,
and Alibaba, WeChat Business has a large range of influence and profits with less input and lower threshold, which attracts lots of people to join in WeChat business.


Marketing modes


B2C Mode

This is the main profit mode of WeChat Business. The first one is to launch advertisements and provide services through the WeChat Official Account, which is a B2C mode. This mode has been used by many hospitals, banks, fashion brands, internet companies and personal blogs because the Official Account can access online payment, location sharing, voice messages, and mini-games. It is like a 'mini app', so the company has to hire specific staff to manage the account. By 2015, there were more than 100 million WeChat Official Accounts on this platform.


B2B Mode

WeChat salesperson in this mode is for promoting products by individuals, which belongs to mode. In this mode, individual sellers post relevant photos and messages of their agent products on the WeChat Moments or WeChat groups and sell products to their WeChat friends. Besides, they develop friendships with their customers by sending messages in festivals or write comments under their updates on WeChat moments to increase their trust. Also, continuing to communicate with the regular customers raises the 'WOF' (word-of-mouth) communications, which influences decision-making. Some WeChat businessmen already have an online shop in
Taobao Taobao () is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it is the eighth most-visited website globally in 2021. Taobao.com was registered on April 21, 2003 by Alibaba ...
, but use WeChat to maintain existing customers.


Existing problems

As more and more people have joined WeChat Business, it has brought many problems. For example, some sellers have begun to sell
counterfeit To counterfeit means to imitate something authentic, with the intent to steal, destroy, or replace the original, for use in illegal transactions, or otherwise to deceive individuals into believing that the fake is of equal or greater value tha ...
luxury goods such as bags, clothes and watches. Some sellers have disguised themselves as international flight attendants or overseas students to post fake stylish photos on WeChat Moments. They then claim that they can provide overseas purchasing services but sell counterfeit luxury goods at the same price as the authentic ones. Other popular products selling on WeChat are facial masks. The marketing mode is like that of
Amway Amway (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and it ...
but most goods are unbranded products which come from illegal factories making excess hormones which could have serious effects on customers' health. However, it is difficult for customers to defend their rights because a large number of sellers' identities are uncertified. Additionally, the lack of any supervision mechanism in WeChat business also provides opportunities for criminals to continue this illegal behavior. In early 2022, WeChat suspended more than a dozen NFT (non-fungible token) public accounts to clean up crypto speculation and scalping. The crackdown on NFT-related content comes from domestic digital collectibles, which cannot be resold for profit.


Marketing


Campaigns

In a 2016 campaign, users could upload a paid photo on "Moments" and other users could pay to see the photo and comment on it. The photos were taken down each night.


Collaborations

In 2014,
Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...
partnered with WeChat to create its own WeChat apps around its fall 2014 runway show, giving users live streams from the shows. Another brand,
Michael Kors Michael David Kors (born Karl Anderson Jr. August 9, 1959) is an American fashion designer. He is the chief creative officer of his brand, Michael Kors, which sells men's and women's ready-to-wear, accessories, watches, jewelry, footwear, and f ...
used WeChat to give live updates from their runway show, and later to run a photo contest "Chic Together WeChat campaign". In 2016,
L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, ...
China cooperated with
Papi Jiang Jiang Yilei (; born February 17, 1987), known as the online moniker Papi Jiang () is a Chinese comedian known for her comedy on video blogs, where she pokes fun at everyday topics including entertainment news, dating and family relationships. Ea ...
to promote their products. Over one million people watched her first video promoting L'Oreal's beauty brand MG. In 2016, WeChat partnered with 60 Italian companies (WeChat had an office in Milan) who were able to sell their products and services on the Chinese market without having to get a license to operate a business in China. In 2017, Andrea Ghizzoni, European director of Tencent, said that 95 percent of global luxury brands used WeChat.


Platforms

WeChat's mobile phone app is available only to Android and
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
.
BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...
,
Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design la ...
, and
Symbian Symbian is a discontinued mobile operating system A mobile operating system is an operating system for mobile phones, tablets, smartwatches, smartglasses, or other non-laptop personal mobile computing devices. While computers such as typic ...
phones were supported before. However, as of 22 September 2017, WeChat was no longer working on Windows Phones. The company ceased the development of the app for Windows Phones before the end of 2017. Although Web-based
OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
and
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
clients exist, this requires the user to have the app installed on a supported mobile phone for authentication, and neither message roaming nor 'Moments' are provided. Thus, without the app on a supported phone, it is not possible to use the web-based WeChat clients on the computer. The company also provides WeChat for Web, a web-based client with messaging and file transfer capabilities. Other functions cannot be used on it, such as the detection of nearby people, or interacting with Moments or Official Accounts. To use the Web-based client, it is necessary to first scan a
QR code A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...
using the phone app. This means it is not possible to access the WeChat network if a user does not possess a suitable smartphone with the app installed. WeChat could be accessed on Windows using BlueStacks until December 2014. After that, WeChat blocked Android emulators and accounts that have signed in from emulators may be frozen. There have been some reported issues with the Web client. Specifically when using English, some users have experienced autocorrect, autocomplete, auto-capitalization, and auto-delete behavior as they type messages and even after the message was sent. For example, "gonna" was autocorrected to "go", the E's were auto-deleted in "need", "wechat" was auto-capitalized to "Wechat" but not "WeChat", and after the message was sent, "don't" got auto-corrected to "do not". However, the auto-corrected word(s) after the message was sent appeared on the phone app as the user had originally typed it ("don't" was seen on the phone app whereas "do not" was seen on the Web client). Users could translate a foreign language during a conversation and the words were posted on Moments. WeChat opens up video calls for multiple people not only for a one-person call.


Controversies


State surveillance and intelligence gathering

WeChat operates from China under
Chinese law Chinese law is one of the oldest legal traditions in the world. The core of modern Chinese law is based on Germanic-style civil law, socialist law, and traditional Chinese approaches. For most of the history of China, its legal system h ...
, which includes strong censorship provisions and
interception In ball-playing competitive team sports, an interception or pick is a move by a player involving a pass of the ball—whether by foot or hand, depending on the rules of the sport—in which the ball is intended for a player of the same team b ...
protocols. Its parent company is obliged to share data with the Chinese government under the
China Internet Security Law The Cybersecurity Law of the People's Republic of China, ( Chinese: 中华人民共和国网络安全法) commonly referred to as the Chinese Cybersecurity Law, was enacted by the National People’s Congress with the aim of increasing data prote ...
and
National Intelligence Law The National Intelligence Law of the People's Republic of China () governs China's intelligence and security apparatus. It is the first law made public in China which is related to China's national intelligence agencies. The law however does not ...
. WeChat can access and expose the
text messages Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/ laptops, or another type of compatible comput ...
,
contact book An address book or a name and address book is a book, or a database used for storing entries called contacts. Each contact entry usually consists of a few standard fields (for example: first name, last name, company name, address, telephone num ...
s, and location histories of its users. Due to WeChat's popularity, the
Chinese government The Government of the People's Republic of China () is an authoritarian political system in the People's Republic of China under the exclusive political leadership of the Chinese Communist Party (CCP). It consists of legislative, executive, m ...
uses WeChat as a data source to conduct
mass surveillance in China Mass surveillance in the People's Republic of China (PRC) is the network of monitoring systems used by the Chinese central government to monitor Chinese citizens. It is primarily conducted through the government, although corporate surveillance ...
. Some states and regions such as India, Australia the United States, and Taiwan fear that the app poses a threat to national or regional security for various reasons. In June 2013, the Indian Intelligence Bureau flagged WeChat for security concerns. India has debated whether or not they should ban WeChat for the possibility that too much personal information and data could be collected from its users. In Taiwan, legislators were concerned that the potential exposure of private communications was a threat to regional security. In 2016, Tencent was awarded a score of zero out of 100 in an
Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says it has more than ten million members and sup ...
report ranking technology companies on the way they implement encryption to protect the human rights of their users. The report placed Tencent last out of a total of 11 companies, including Facebook, Apple, and Google, for the lack of privacy protections built into WeChat and QQ. The report found that Tencent did not make use of
end-to-end encryption End-to-end encryption (E2EE) is a system of communication where only the communicating users can read the messages. In principle, it prevents potential eavesdroppers – including telecommunications service providers, telecom providers, Internet ...
, which is a system that allows only the communicating users to read the messages. It also found that Tencent did not recognize online threats to human rights, did not disclose government requests for data, and did not publish specific data about its use of encryption. A September 2017 update to the platform's privacy policy detailed that log data collected by WeChat included search terms, profiles visited, and content that had been viewed within the app. Additionally, metadata related to the communications between WeChat users—including call times, duration, and location information—was also collected. This information, which was used by Tencent for targeted advertising and marketing purposes, might be disclosed to representatives of the Chinese government: # To comply with an applicable law or regulations. # To comply with a court order, subpoena, or other legal process. # In response to a request by a government authority, law enforcement agency, or similar body. In May 2020,
Citizen Lab The Citizen Lab is an interdisciplinary laboratory based at the Munk School of Global Affairs at the University of Toronto, Canada. It was founded by Ronald Deibert in 2001. The laboratory studies information controls that impact the openness ...
published a study which claimed that WeChat monitors foreign chats to hone its censorship algorithms. On August 14, 2020,
Radio Free Asia Radio Free Asia (RFA) is a United States government-funded private non-profit news service that broadcasts radio programs and publishes online news, information, and commentary for its audiences in Asia. The service, which provides editoriall ...
reported that in 2019, Gao Zhigang, a citizen of Taiyuan city, Shanxi Province, China, used WeChat to forward a video to his friend Geng Guanjun in USA. Gao was later convicted on the charge of the crime “picking quarrels and provoking troubles”, and sentenced to ten-months imprisonment. The Court documents show that China's network management and propaganda departments directly monitor WeChat users, and the Chinese police used big data facial technology to identify Geng Guanjun as an overseas democracy activist. In September 2020,
Chevron Corporation Chevron Corporation is an American multinational energy corporation. The second-largest direct descendant of Standard Oil, and originally known as the Standard Oil Company of California (shortened to Socal or CalSo), it is headquartered in S ...
mandated that its employees delete WeChat from company-issued phones.


Privacy issues

Users inside and outside of China also have expressed concern for the privacy issues of the app. Human rights activist Hu Jia was jailed for three years for
sedition Sedition is overt conduct, such as speech and organization, that tends toward rebellion against the established order. Sedition often includes subversion of a constitution and incitement of discontent toward, or insurrection against, estab ...
. He speculated that the officials of the Internal Security Bureau of the Ministry of Public Security listened to his voicemail messages that were directed to his friends, repeating the words displayed within the voice mail messages to Hu Jia. Chinese authorities have further accused the WeChat app of threatening individual safety.
China Central Television China Central Television (CCTV) is a Chinese state- and political party-owned broadcaster controlled by the Chinese Communist Party (CCP). Its 50 different channels broadcast a variety of programing to more than one billion viewers in six lan ...
(CCTV), a state-run broadcaster, featured a piece in which WeChat was described as an app that helped criminals due to its location-reporting features. CCTV gave an example of such accusations through reporting the murder of a single woman who, after he attempted to rob her, was murdered by a man she met on WeChat. The location-reporting feature, according to reports, was the reason for the man knowing the victim's whereabouts. Authorities within China have linked WeChat to numerous crimes. The city of
Hangzhou Hangzhou ( or , ; , , Standard Mandarin pronunciation: ), also romanized as Hangchow, is the capital and most populous city of Zhejiang, China. It is located in the northwestern part of the province, sitting at the head of Hangzhou Bay, whi ...
, for example, reported over twenty crimes related to WeChat in the span of three months.


XcodeGhost malware

In 2015, Apple published a list of the top 25 most popular apps infected with the
XcodeGhost XcodeGhost (and variant XcodeGhost S) are modified versions of Apple's Xcode development environment that are considered malware. The software first gained widespread attention in September 2015, when a number of apps originating from China harbor ...
malware, confirming earlier reports that version 6.2.5 of WeChat for
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
was infected with it. The malware originated in a counterfeit version of
Xcode Xcode is Apple's integrated development environment (IDE) for macOS, used to develop software for macOS, iOS, iPadOS, watchOS, and tvOS. It was initially released in late 2003; the latest stable release is version 14.2, released on December 13, ...
(dubbed "XcodeGhost"), Apple's software development tools, and made its way into the compiled app through a modified
framework A framework is a generic term commonly referring to an essential supporting structure which other things are built on top of. Framework may refer to: Computing * Application framework, used to implement the structure of an application for an op ...
. Despite Apple's review process, WeChat and other infected apps were approved and distributed through the
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
. Even though some sources claimed that the malware was capable of prompting the user for their account credentials, opening URLs and reading the device's
clipboard A clipboard is a thin, rigid board with a clip at the top for holding paper in place. A clipboard is typically used to support paper with one hand while writing on it with the other, especially when other writing surfaces are not available. Th ...
, Apple responded that the malware was not capable of doing "anything malicious" or transmitting any personally identifiable information beyond "apps and general system information" and that it had no information that suggested that this had happened. Some commentators considered this to be the largest security breach in the App Store's history.


Current ban in India

In June 2020, the
Government of India The Government of India (ISO: ; often abbreviated as GoI), known as the Union Government or Central Government but often simply as the Centre, is the national government of the Republic of India, a federal democracy located in South Asia, c ...
banned WeChat along with 58 other Chinese apps citing data and privacy issues, in response to a border clash between India and China earlier in the year. The banned Chinese apps were "stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India," and was "hostile to national security and defense of India", claimed India's
Ministry of Electronics and Information Technology The Ministry of Electronics and Information Technology (MeitY) is an executive agency of the Union Government of the Republic of India. It was carved out of the Ministry of Communications and Information Technology on 19 July 2016 as a standalon ...
.


Previous ban in Russia

On 6 May 2017, Russia blocked access to WeChat for failing to give its contact details to the Russian communications watchdog. The ban was swiftly lifted on 11 May 2017 after Tencent provided "relevant information" for registration to the
Federal Service for Supervision of Communications, Information Technology and Mass Media The Federal Service for Supervision of Communications, Information Technology and Mass Media, abbreviated as ''Roskomnadzor'' (RKN) (russian: Роскомнадзор КН, is the Russian federal executive agency responsible for monitoring, co ...
(Roskomnadzor).


Ban and injunction against ban in the United States

On August 6, 2020, U.S. President Donald Trump signed an executive order, invoking the
International Emergency Economic Powers Act The International Emergency Economic Powers Act (IEEPA), Title II of , is a United States federal law authorizing the president to regulate international commerce after declaring a national emergency in response to any unusual and extraordinary t ...
, seeking to ban WeChat in the U.S. in 45 days, due to its connections with the Chinese-owned Tencent. This was signed alongside a similar executive order targeting
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
and its Chinese-owned
ByteDance ByteDance Ltd. () is a Chinese internet technology company headquartered in Beijing and incorporated in the Cayman Islands. Founded by Zhang Yiming, Liang Rubo and a team of others in 2012, ByteDance developed the video-sharing social network ...
. The Department of Commerce issued orders on September 18, 2020, to enact the ban on WeChat and TikTok by the end of September 20, 2020, citing national security and data privacy concerns. The measures ban the transferring of funds or processing through WeChat in the U.S. and bar any company from offering hosting, content delivery networks or internet transit to WeChat. Magistrate Judge Laurel Beeler of the
United States District Court for the Northern District of California The United States District Court for the Northern District of California (in case citations, N.D. Cal.) is the federal United States district court whose jurisdiction comprises the following counties of California: Alameda, Contra Costa, Del ...
issued a preliminary injunction blocking the Department of Commerce order on both TikTok and WeChat on September 20, 2020, based on respective lawsuits filed by TikTok and US WeChat Users Alliance, citing the merits of the plaintiffs' First Amendment claims. The Justice Department had previously asked Beeler to not block the order to ban the apps saying it would undermine the presidents ability to deal with threats to national security. In her ruling, Beeler said that while the government had established that Chinese government activities raised significant national security concerns, it showed little evidence that the WeChat ban would address those concerns. On June 9, 2021, U.S. President Joe Biden signed an executive order revoking the ban on WeChat and TikTok. Instead, he directed the commerce secretary to investigate foreign influence enacted through the apps.


Notorious Markets list

In 2022, the
Office of the United States Trade Representative The Office of the United States Trade Representative (USTR) is an agency of the Federal government of the United States, United States federal government responsible for developing and promoting Trade policy of the United States, American trade ...
added WeChat's ecommerce ecosystem to its
list A ''list'' is any set of items in a row. List or lists may also refer to: People * List (surname) Organizations * List College, an undergraduate division of the Jewish Theological Seminary of America * SC Germania List, German rugby union ...
of Notorious Markets for Counterfeiting and Piracy.


Censorship


Global censorship

Starting in 2013, reports arose that Chinese-language searches even outside China were being keyword filtered and then blocked. This occurred on incoming traffic to China from foreign countries but also exclusively between foreign parties (the service had already censored its communications within China). In the international example of blocking, a message was displayed on users' screens: "The message "" your message contains restricted words. Please check it again." These are the Chinese characters for a Guangzhou-based paper called ''
Southern Weekly ''Southern Weekly'' (literally ''Southern Weekend;'' ), is a Chinese weekly newspaper based in Guangzhou, and is a sister publication of the newspaper ''Nanfang Daily''. History and profile ''Southern Weekly'', founded in 1984, has its head ...
'' (or, alternatively, ''Southern Weekend''). The next day Tencent released a statement addressing the issue saying "A small number of WeChat international users were not able to send certain messages due to a technical glitch this Thursday. Immediate actions have been taken to rectify it. We apologize for any inconvenience it has caused to our users. We will continue to improve the product features and technological support to provide a better user experience." WeChat planned to build two different platforms to avoid this problem in the future; one for the Chinese mainland and one for the rest of the world. The problem existed because WeChat's servers were all located in China and thus subjected to its censorship rules. Following the overwhelming victory of pro-democracy candidates in the 2019 Hong Kong local elections WeChat censored messages related to the election and disabled the accounts of posters in other countries such as U.S. and Canada. Many of those targeted were of Chinese ancestry. In 2020, WeChat started censoring messages concerning the COVID-19 pandemic. In December 2020 WeChat blocked a post by Australian Prime Minister
Scott Morrison Scott John Morrison (; born 13 May 1968) is an Australian politician. He served as the 30th prime minister of Australia and as Leader of the Liberal Party of Australia from 2018 to 2022, and is currently the member of parliament (MP) for t ...
during a diplomatic spat between Australia and China. In his WeChat post Morrison had criticized a doctored image posted by a Chinese diplomat and praised the Chinese-Australian community. According to Reuters the company claimed to have blocked the post for "violated regulations, including distorting historical events and confusing the public."


Two censorship systems

In 2016, the
Citizen Lab The Citizen Lab is an interdisciplinary laboratory based at the Munk School of Global Affairs at the University of Toronto, Canada. It was founded by Ronald Deibert in 2001. The laboratory studies information controls that impact the openness ...
published a report saying that WeChat was using different censorship policies in mainland China and other areas. They found that: # Keyword filtering was only enabled for users who registered via phone numbers from mainland China; # Users did not get notices anymore when messages are blocked; # Filtering was more strict on group chat; # Keywords were not static. Some newfound censored keywords were in response to current news events; # The Internal browser in WeChat blocked Chinese accounts from accessing some websites such as gambling,
Falun Gong Falun Gong (, ) or Falun Dafa (; literally, "Dharma Wheel Practice" or "Law Wheel Practice") is a new religious movement.Junker, Andrew. 2019. ''Becoming Activists in Global China: Social Movements in the Chinese Diaspora'', pp. 23–24, 33, 119 ...
and critical reports on China. International users were not blocked except for accessing some gambling and pornography websites.


Restricting sharing websites in "Moments"

In 2014, WeChat announced that according to "related regulations", domains of the web pages that want to get shared in WeChat Moments need to get an Internet Content Provider (
ICP ICP may refer to: Business * ICP srl, Italian manufacturer of automotive equipment and kit aircraft *Ideal customer profile: see Qualified prospect * International Comfort Products Corporation, US air conditioning and heating company * Indonesi ...
) license by 31 December 2014 to avoid being restricted by WeChat.


Censorship in Iran

In September 2013, WeChat was blocked in Iran. The Iranian authorities cited WeChat Nearby (Friend Radar) and the spread of pornographic content as the reason of censorship. The Committee for Determining Instances of Criminal Content (a working group under the supervision of the attorney general) website FAQ says:
Because WeChat collects phone data and monitors member activity and because app developers are outside of the country and not cooperating, this software has been blocked, so you can use domestic applications for cheap voice calls, video calls and messaging.
On 4 January 2018, WeChat was unblocked in Iran.


Crackdown on LGBTQ accounts in China

On July 6, 2021, several WeChat accounts associated with China's university campuses
LGBTQ ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is ...
movement were blocked and then deleted without warning, the official media said they had no knowledge of this. Some of the accounts, which consisted of a mix of registered student clubs and unofficial grassroots groups had operated for years as safe spaces for China's LGBTQ youth, with tens of thousands of followers. Many of the closed WeChat accounts display messages saying that they had "violated" Internet regulations, without giving further details, with account names being deleted and replaced with "unnamed", with a notice claiming that all content was blocked and accounts were suspended after receiving relevant complaints. The U.S. State Department expressed concern that the accounts were deleted when they were merely expressing their views, exercising their right to freedom of expression and freedom of speech. Several groups that had their accounts deleted spoke out against the ban with one stating " hope to use this opportunity to start again with a continued focus on gender and society, and to embrace courage and love".


Notes


References


External links

*
Install WeChat for PC Windows
{{Tencent Holdings Software companies established in 2011 2011 software Android (operating system) software BlackBerry software Chinese brands Communication software Instant messaging clients IOS software Mobile applications Mobile telecommunication services Organizations that oppose LGBT rights Proprietary cross-platform software Symbian software Super-apps Tencent software Universal Windows Platform apps WatchOS software Delisted applications Internet properties established in 2011 Tencent Notorious markets Internet censorship in India