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WWRU (1660
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...
) is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
AM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Jersey City, New Jersey Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.New York metropolitan area The New York metropolitan area, also commonly referred to as the Tri-State area, is the largest metropolitan area in the world by urban area, urban landmass, at , and one of the list of most populous metropolitan areas, most populous urban agg ...
. It airs
Korean language Korean ( South Korean: , ''hangugeo''; North Korean: , ''chosŏnmal'') is the native language for about 80 million people, mostly of Korean descent. It is the official and national language of both North Korea and South Korea (geographic ...
talk and music shows, with the
studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
. WWRU broadcasts at 10,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s around the clock, using a
directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...
. With so few stations broadcasting on 1660 in the
AM expanded band The extended mediumwave broadcast band, commonly known as the AM expanded band, refers to the broadcast station frequency assignments immediately above the earlier upper limits of 1600 kHz in International Telecommunication Union (ITU) Regio ...
, at night, WWRU's signal can reportedly be heard as far south as the
Washington metropolitan area The Washington metropolitan area, also commonly referred to as the National Capital Region, is the metropolitan area centered on Washington, D.C. The metropolitan area includes all of Washington, D.C. and parts of the states of Maryland, Virgin ...
and as far north as
Southern Ontario Southern Ontario is a primary region of the province of Ontario, Canada, the other primary region being Northern Ontario. It is the most densely populated and southernmost region in Canada. The exact northern boundary of Southern Ontario is disp ...
. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is off Paterson Plank Road in
Carlstadt, New Jersey Carlstadt is a borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 6,127,World Administrative Radio Conference The World Administrative Radio Conference (WARC) was a technical conference of the International Telecommunication Union (ITU) where delegates from member nations of the ITU met to revise or amend the entire international radio regulations pertaini ...
(WARC-79) adopted "Radio Regulation No. 480", which stated that "In Region 2, the use of the band 1605-1705 kHz by stations of the broadcasting service shall be subject to a plan to be established by a regional administrative radio conference..." As a consequence, on June 8, 1988 an ITU-sponsored conference held at Rio de Janeiro, Brazil adopted provisions, effective July 1, 1990, to extend the upper end of the Region 2 AM broadcast band, by adding ten frequencies which spanned from 1610 kHz to 1700 kHz. The agreement provided for a standard transmitter power of 1 kilowatt, which could be increased to 10 kilowatts in cases where it did not result in undue interference. While the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC) was still making U.S. preparations to populate the additional frequencies, known as the
AM expanded band The extended mediumwave broadcast band, commonly known as the AM expanded band, refers to the broadcast station frequency assignments immediately above the earlier upper limits of 1600 kHz in International Telecommunication Union (ITU) Regio ...
, a provision was added to the
Communications Act of 1934 The Communications Act of 1934 is a United States federal law signed by President Franklin D. Roosevelt on June 19, 1934 and codified as Chapter 5 of Title 47 of the United States Code, et seq. The Act replaced the Federal Radio Commission with ...
in late 1991 which mandated that priority for assignments would be given to existing daytime-only stations that were located in a community with a population over 100,000, and which also did not have any full-time stations. Taking advantage of this provision, on December 8, 1995
WJDM WJDM (1520 AM ''Radio Cantico Nuevo'') is a radio station licensed to Mineola, New York, broadcasting a Spanish language Christian radio format. The station is owned by Cantico Nuevo Ministry, Inc. WJDM broadcasts during daytime hours only, fro ...
in Elizabeth, New Jersey, became the first station in the country to begin regular broadcasting on the expanded band, assigned to 1660 kHz. Initially, AM 1660 carried the same WJDM call letters as its parent station. On March 17, 1997 the FCC completed the process of determining which stations would be permitted to move to the expanded band frequencies, and WJDM was included among the eighty-eight selected, now formally authorized to move from 1530 to 1660 kHz."FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations"
(FCC DA 97-537), March 17, 1997.
After more than two years of operation in the expanded band as WJDM, a construction permit for the 1660 station was assigned the call letters WBAH on May 11, 1998. The calls were changed to WWRU on February 15, 1999. The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency, although this deadline was extended multiple times. WJDM ceased broadcasting on January 30, 2019, and its license was cancelled April 10, 2020. AM 1660 launched on December 8, 1995, and
Radio AAHS Radio AAHS was a radio network managed by the Children's Broadcasting Corporation. Its flagship station was WWTC (1280 AM) in Minneapolis, which broadcast from the former First Federal Bank building at Minnesota State Highway 100 and Excelsior ...
network children's programming debuted on February 1, 1996, which lasted until 1997, with the station acting as the network's
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
owned and operated affiliate."Thoughtwaves"
by "Chuck", ''Popular Communications'', pages 5, 83.
Until other stations were licensed on the frequency and adjacent channels in other parts of the country in subsequent years, WJDM could be heard at night throughout the eastern U.S. and Canada. When AAHS' parent company, Children's Broadcasting Corporation, discontinued the format in January 1998, the ten CBC-owned stations, including WJDM, began airing
Beat Radio Beat Radio originally was an unlicensed radio station in Minneapolis, Minnesota that played dance music. Founded by local radio DJ and programmer, Alan Freed, in 1996, the station served downtown Minneapolis and surrounding neighborhoods and reac ...
, a club dance music format, every night between 7pm and 7am while a random mix of music was broadcast during the day. In June 1998, the young Radio Unica network entered into a Limited Marketing Agreement (LMA) with CBC and began airing its own Spanish talk programming, including World Cup Soccer and many
New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Amer ...
games. Radio Unica announced an agreement to purchase the station in October 1998 and the transaction was completed on January 14, 1999. WWRU later changed its community of license to
Jersey City, New Jersey Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.Multicultural Broadcasting purchased WWRU in December 2003. The station then leased the time to Radio Seoul, which had just left
WNSW WNSW (1430 AM) is a religious-formatted broadcast radio station licensed to Newark, New Jersey, serving the New York Metropolitan area. Since 2014, the station has been owned and operated by Starboard Broadcasting's Relevant Radio Roman Cath ...
/1430 in an effort to gain a stronger signal in the market. Sister station
WZRC WZRC, known on-air as "AM1480" (), is a radio station licensed to New York City. The station is owned by Multicultural Broadcasting and airs Cantonese programming. It is one of two Cantonese radio stations serving the New York metropolitan area ...
, which had broadcast in Korean, switched to
Chinese language Chinese (, especially when referring to written Chinese) is a group of languages spoken natively by the ethnic Han Chinese majority and many minority ethnic groups in Greater China. About 1.3 billion people (or approximately 16% of the wor ...
at the same time. Later, the brand changed from Radio Seoul to K-Radio, which it's called to this day.


References


External links

* {{Multicultural Broadcasting Korean-American culture in New Jersey WRU Mass media in Hudson County, New Jersey Korean-language radio stations in the United States Multicultural Broadcasting stations Radio stations established in 1995 1995 establishments in New Jersey