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WWLP (channel 22) is a
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ear ...
in
Springfield, Massachusetts Springfield is a city in the Commonwealth of Massachusetts, United States, and the seat of Hampden County. Springfield sits on the eastern bank of the Connecticut River near its confluence with three rivers: the western Westfield River, the ...
, United States, affiliated with
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters a ...
and
The CW Plus The CW Plus is a secondary national programming service feed of The CW that is fully controlled and 75% owned by Nexstar Media Group, with Paramount Global and Warner Bros. Discovery each owning a 12.5% stake in the network. It is intended prima ...
. Owned by
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarter offices in Irving, Texas; Midtown Manhattan; and Chicago, Illinois. The company is the largest television station owner in the United States, owning 197 tele ...
, the station has studios at Broadcast Center in the Sandy Hill section of Chicopee at the northwest corner of the I-391/ MA 116/Chicopee Street interchange, and its transmitter is located on Provin Mountain in the Feeding Hills section of Agawam. WWLP operates a full-time low-power digital
repeater In telecommunications, a repeater is an electronic device that receives a signal and retransmits it. Repeaters are used to extend transmissions so that the signal can cover longer distances or be received on the other side of an obstruction. Some ...
, WFXQ-CD (channel 28), whose transmitter is located at the top of the old Mount Tom Ski Area in
Holyoke Holyoke is a city in Hampden County, Massachusetts, United States, that lies between the western bank of the Connecticut River and the Mount Tom Range. As of the 2020 census, the city had a population of 38,238. Located north of Springfiel ...
. WFXQ-CD allows viewers in the core of the Springfield market UHF access to WWLP's signal, as VHF antennas have some issues with reception in the digital age, and with all other Springfield stations carried on UHF channels, it allows those viewers to use one type of antenna rather than two. Due to the close proximity of the Springfield–Holyoke and
Hartford Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since th ...
New Haven New Haven is a city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut and is part of the New York City metropolitan area. With a population of 134,023 ...
markets, many stations in
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
can be viewed in the Southern Pioneer Valley. Since WWLP's transmitter on Provin Mountain is not far from the state line, its signal can be picked up in northern areas of the state. WVIT (channel 30), which serves as the NBC station for all of Connecticut except
Fairfield County Fairfield County is the name of three counties in the United States: * Fairfield County, Connecticut * Fairfield County, Ohio * Fairfield County, South Carolina Fairfield County is a county located in the U.S. state of South Carolina. As of ...
(which is served by network
flagship A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the ...
WNBC WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo statio ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
), is currently the only Hartford–New Haven big three station offered on Comcast Xfinity's basic tier.
Charter Spectrum Spectrum is a trade name of Charter Communications, used to market consumer and commercial cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2014; prior to that, these serv ...
customers in the Pioneer Valley have access to WVIT, but only with a digital set top box. WWLP's facility additionally serves as Nexstar's
Northeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each ...
master control Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. It is distinct from a production control room (PCR) in television studios where the activities such as swit ...
hub.


History

WWLP began broadcasting on March 17, 1953, one month before rival WHYN-TV (now WGGB-TV). The station aired an analog signal on
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300  megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter ( ...
channel 61 and was an NBC affiliate from the start. At its sign-on, WWLP had the distinction of being one of the first UHF television stations in the United States after the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdi ...
(FCC) opened the UHF band as well as Massachusetts' oldest station outside of
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- m ...
. It was founded by William L. Putnam and his company,
Springfield Television Springfield Television Corporation was a group owner of television stations based in Springfield, Massachusetts. The company was founded by William Lowell Putnam III, who launched the company's first television station, WWLP, on March 17, 1953. (P ...
. WWLP's original studios were at the transmitter site on Provin Mountain in Feeding Hills. It switched frequencies to UHF channel 22 on July 2, 1955. The previous analog allotment would remain unused until the second WTIC-TV signed on from Hartford in 1984. From its beginnings, the Springfield–Holyoke market was designated as a "UHF island" because it was too close to Boston, Hartford–New Haven, and the
Capital District A capital district, capital region or capital territory is normally a specially designated administrative division where a country's seat of government is located. As such, in a federal model of government, no state or territory has any politi ...
of
New York State New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. sta ...
for VHF analog service. As a result of technical limitations UHF stations faced in the 1950s, WWLP's signal was not viewable in much of the northern portion of the market (which at the time included
Brattleboro, Vermont Brattleboro (), originally Brattleborough, is a New England town, town in Windham County, Vermont, United States. The most populous municipality abutting Vermont's eastern border with New Hampshire, which is the Connecticut River, Brattleboro is ...
and
Keene, New Hampshire Keene is a city in, and the seat of Cheshire County, New Hampshire, United States. The population was 23,047 at the 2020 census, down from 23,409 at the 2010 census. Keene is home to Keene State College and Antioch University New England. I ...
). The station would sign on two full-time satellites to solve that problem and extend its broadcasting radius (see below). WWLP was also at a disadvantage in its early years, as UHF stations could not be viewed without the use of an expensive external converter that received UHF signals (it wasn't until the passing of the
All-Channel Receiver Act The All-Channel Receiver Act of 1962 (ACRA) (), commonly known as the All-Channels Act, was passed by the United States Congress in 1961, to allow the Federal Communications Commission to require that all television set manufacturers must includ ...
in 1962 that all TVs were required to have them built in). From 1975 until 1979, the station aired nationally syndicated
National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
games from The NHL Network (not to be confused with the present-day cable channel of the same name). After three decades, Putnam retired from broadcasting in 1984 by selling his company and its three stations (WWLP, KSTU-TV, and WKEF) to Adams Communications. Adams ran into financial trouble and began breaking up the Springfield Television group in 1987 with the sale of KSTU to MWT Ltd. Adams sold WKEF to KT Communications in 1989 before selling WWLP to Brisette Broadcasting in 1991. However, Brisette himself ran into trouble and merged his group with
Benedek Broadcasting Benedek Broadcasting was a television broadcasting company, who owned and operated 22 network-affiliated television stations throughout the United States, all affiliated with major television networks, serving mainly small and medium-size markets. ...
at the end of 1995. LIN TV Corporation acquired WWLP in 2000 by swapping
KAKE-TV KAKE (channel 10) is a television station in Wichita, Kansas, United States, affiliated with ABC and owned by Lockwood Broadcast Group. The station's studios are located on West Street in northwestern Wichita, and its transmitter is located i ...
in
Wichita, Kansas Wichita ( ) is the largest city in the U.S. state of Kansas and the county seat of Sedgwick County. As of the 2020 census, the population of the city was 397,532. The Wichita metro area had a population of 647,610 in 2020. It is located in ...
and WOWT-TV in
Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest ci ...
to Benedek. This was a result of Chronicle Broadcasting, which owned the latter two, being liquidated. The sale could be seen as the ultimate undoing for Benedek which in 2002 declared
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debto ...
and sold most of their stations (including WOWT and KAKE) to
Gray Television Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United St ...
. In early 2000, the station's studios and offices moved to their current home in the Sandy Hill area of Chicopee. However, its transmitter remained in Feeding Hills. Shortly after the change, then-pending owner LIN TV constructed an addition at WWLP's new facilities which would serve as a master control hub for company-owned stations in the
Northeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each ...
. At this location, room for future expansion was made in the event LIN TV expanded their Northeast properties. That eventually became the case with sister stations
WTNH WTNH (channel 8) is a television station licensed to New Haven, Connecticut, United States, serving the Hartford–New Haven market as an affiliate of ABC. It is owned by Nexstar Media Group alongside MyNetworkTV affiliate WCTX (channel 59), ...
, WCTX,
WPRI-TV WPRI-TV (channel 12) is a television station in Providence, Rhode Island, United States, affiliated with CBS and MyNetworkTV. It is owned by Nexstar Media Group, which provides certain services to dual Fox/ CW affiliate WNAC-TV (channel 64) un ...
(LIN TV flagship), and
WNAC-TV WNAC-TV (channel 64), branded on-air as Fox Providence, is a television station in Providence, Rhode Island, United States, affiliated with Fox and The CW. It is owned by Mission Broadcasting, which maintains a local marketing agreement (LMA ...
having master control and some internal operations currently located at the Chicopee studios. WWLP was well known for producing '' As Schools Match Wits'', one of American television's earliest and longest-running high school quiz programs. The program first aired in October 1961. In September 2006, the show was canceled by the station because of the costs associated with new FCC regulations requiring all over-the-air television programming in the United States to be closed-captioned for the deaf and hard of hearing. The show returned to the air in January 2007, airing now on the area's
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educ ...
member station
WGBY-TV WGBY-TV (channel 57) is a PBS member television station in Springfield, Massachusetts, United States. Owned by the Boston-based WGBH Educational Foundation, it is a sister station to that organization's flagship and namesake, WGBH-TV (channel 2 ...
(channel 57) and co-produced with Westfield State College. On May 18, 2007, LIN TV announced that it was exploring strategic alternatives including the sale of the company. On March 21, 2014,
Media General Media General was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-Dispatch ...
announced that it would purchase
LIN Media LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low powered weather station in In ...
and its stations, including WWLP and WFXQ-CD, in a $1.6 billion merger. The merger was completed on December 19. On September 8, 2015, Media General announced that it would acquire the
Meredith Corporation Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more than 120 million and paid circulation of mor ...
for $2.4 billion, with the combined group to be renamed Meredith Media General once the sale was finalized. Because Meredith already owns WGGB-TV, and the Springfield–Holyoke market does not have enough full-power television stations to legally allow a
duopoly A duopoly (from Greek δύο, ''duo'' "two" and πωλεῖν, ''polein'' "to sell") is a type of oligopoly where two firms have dominant or exclusive control over a market. It is the most commonly studied form of oligopoly due to its simplicit ...
in any event (WGGB-TV and WWLP are the only full-power licenses assigned to the market), the companies would have been required to sell either WGGB-TV or WWLP to comply with FCC ownership rules as well as recent changes to those rules regarding same-market television stations that restrict sharing agreements had the sale gone through. Meredith-owned CBS affiliate WSHM-LD (channel 3) was the only one of the three stations affected by the merger that could legally be acquired by Meredith Media General, as FCC rules permit common ownership of full-power and low-power stations regardless of the number of stations within a single market. On January 27, 2016, however, Nexstar Broadcasting Group announced that it had reached an agreement to acquire Media General, who subsequently abandoned its plans to purchase Meredith.


Former satellites

In 1957, WRLP in Greenfield signed on as a full-time
satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radiois ...
of WWLP. WRLP served the northern portion of the Pioneer Valley market, where WWLP's signal was marginal at best due to the area's rugged and mountainous terrain. From a transmitter on Gunn Mountain in
Winchester, New Hampshire Winchester is a town in Cheshire County, New Hampshire, United States. The population was 4,150 at the 2020 census. The primary community in the town, where 1,606 people resided at the 2020 census, is defined by the U.S. Census Bureau as the W ...
(one of the highest points in the region), WRLP could also be seen in Springfield as well, creating a strong combined signal with over 50 percent overlap. In 1958, Putnam purchased a defunct station in
Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engl ...
, WWOR-TV (no relation to the current
Secaucus, New Jersey Secaucus ( ) is a town in Hudson County, New Jersey, United States. As of the 2010 United States census, the town's population was 16,264,Tri-State station with the same callsign), and returned it to the air as a second full-time satellite of WWLP. However, Worcester is part of the Boston market, and WWLP was forced to limit WWOR's broadcast day to only six hours in order to protect the interests of
WBZ-TV WBZ-TV (channel 4) is a television station in Boston, Massachusetts, United States, airing programming from the CBS network. It is owned and operated by the network's CBS News and Stations division alongside independent station WSBK-TV (cha ...
, then Boston's NBC affiliate. In 1964, WWOR changed its calls to
WJZB-TV WJZB-TV, UHF analog channel 14, was a television station located in Worcester, Massachusetts, United States. The station was on the air from 1953 to 1969, with a hiatus from 1955 to 1958. History Challenge The station first signed on the air in ...
and became an
independent station An independent station is an independent radio or terrestrial television station which is independent in some way from broadcast networks. The definition of "independence" varies from country to country, reflecting governmental regulations, market ...
while continuing to simulcast some programming from WWLP. WRLP and WJZB eventually went off the air due to financial difficulties, with WJZB going dark in 1969 followed by WRLP in 1978. Almost immediately after WRLP left the air, its transmitter was shipped to
Salt Lake City, Utah Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the capital and most populous city of Utah, United States. It is the seat of Salt Lake County, the most populous county in Utah. With a population of 200,133 in 2020, the ...
in order to launch KSTU, an independent sister station on UHF channel 20. That station eventually became a
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve s ...
affiliate on analog VHF channel 13 operating under a different owner.


Subchannels


WWLP-DT2 (The CW)

WWLP-DT2, branded on air as The CW Springfield, is the CW+-affiliated second
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compressi ...
of WWLP, broadcasting in
720p 720p (1280×720 px; also called HD ready, standard HD or just HD) is a progressive HDTV signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HDTV (1.78:1). All major HDTV broadcas ...
high definition on VHF channel 11.2 (or virtual channel 22.2 via PSIP). On cable, the subchannel is available on Xfinity channel 5 and Spectrum channel 13 to viewers in Hampden,
Hampshire Hampshire (, ; abbreviated to Hants) is a ceremonial county, ceremonial and non-metropolitan county, non-metropolitan counties of England, county in western South East England on the coast of the English Channel. Home to two major English citi ...
, and Franklin counties.


History


As cable-only WBQT

What is now WWLP-DT2 began its life in September 1998 as WBQT, a cable-only affiliate of
The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros ...
through the national WB 100+ service. Since it was only available on cable, the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...
was fictional in nature solely for the purposes of
electronic program guide Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for ...
and rating diary identification, and thus not officially recognized by the FCC. As a WB 100+ station, it was one of the few in the group that was not aligned with an established over-the-air station in the market. WBQT did not initially replace out-of-market WB affiliates (such as
WPIX WPIX (channel 11) is a television station in New York City. Owned by Mission Broadcasting, it is operated under a local marketing agreement (LMA) by Nexstar Media Group, making it a ''de facto'' owned-and-operated station and flagship (broadcas ...
from New York City, WBNE from Hartford, which was later replaced with WTXX, and
WLVI WLVI (channel 56) is a television station licensed to Cambridge, Massachusetts, United States, serving the Boston area as an affiliate of The CW. It is owned by Sunbeam Television alongside WHDH (channel 7), an independent station. WLVI an ...
from Boston) on local cable systems. In 1999, WBQT was taken off of AT&T Broadband systems serving the majority of the Springfield–Holyoke market. When Comcast took over AT&T's cable system in 2001, the company began a push to expand WBQT's reach. In late 2001, it replaced out-of-market WB affiliates on most systems with near total replacement taking place by 2003 (mainly taking the cable channel positions formerly held by WTXX, following a pattern where WSHM-LP replaced Hartford CBS affiliate WFSB on channel 3 and new Fox affiliate WGGB-DT2 replaced WTIC-TV on channel 6 in the Springfield market upon their launches). Throughout the station's affiliation with The WB, it was known on-air as ''Pioneer Valley's WB 16'' (named after its channel location) and had its own logo. On January 24, 2006, The WB and UPN announced the two networks would shut down and merge into a new network, The CW. The next few months saw uncertainty about The CW's place in Springfield due to a lack of broadcast stations in the market and The CW's preference for over-the-air affiliates, along with cable providers then not being receptive to picking up digital subchannels. UPN service was provided by
New Haven New Haven is a city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut and is part of the New York City metropolitan area. With a population of 134,023 ...
's WCTX via cable in the Springfield market, but WTXX, being
Tribune Tribune () was the title of various elected officials in ancient Rome. The two most important were the tribunes of the plebs and the military tribunes. For most of Roman history, a college of ten tribunes of the plebs acted as a check on the ...
-owned, was named a charter affiliate in The CW's launch announcement, shutting out WCTX from the CW affiliation entirely. As WBQT had no web presence or communications department as a WB 100+ affiliate, there was no word about it becoming the Springfield affiliate for The CW, nor of a return of WTXX to market cable systems. There was an early-2006 sign-on of low-powered W28CT broadcasting from the summit of the old Mount Tom Ski Area in Holyoke. After a short period of time, the station's call letters were changed to WXCW-CA in anticipation of it becoming an affiliate of that network. In August 2006, the call letters changed again to WFXQ-CA after word was confirmed that WBQT would continue operations as Springfield's CW affiliate. The station (now WFXQ-CD) eventually became a full-time repeater of WWLP. As it joined The CW, WBQT also became part of
The CW Plus The CW Plus is a secondary national programming service feed of The CW that is fully controlled and 75% owned by Nexstar Media Group, with Paramount Global and Warner Bros. Discovery each owning a 12.5% stake in the network. It is intended prima ...
, a similar operation to The WB 100+. The station began airing promotions of the new network, with WBQT's branding becoming ''Pioneer Valley CW''. The network launched on September 18 with proper on-air changes on WBQT, along with a website on The CW Plus's web presence with schedule information. It branded solely by its listed branding, discounting its varied market channel positions (Comcast 16 and Charter 13). During its cable-exclusive period with The WB and The CW, the station did not have an actual owner and had a signal provided to cable companies through a closed circuit satellite feed.


As WWLP-DT2

WWLP-DT2 originally signed on in 2007, airing a live feed of its
weather radar Weather radar, also called weather surveillance radar (WSR) and Doppler weather radar, is a type of radar used to locate precipitation, calculate its motion, and estimate its type (rain, snow, hail etc.). Modern weather radars are mostly pulse ...
, with no background audio. As a byproduct of an affiliation agreement between LIN TV and TheCoolTV to carry the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
network on LIN's stations, WWLP affiliated with the network on its second digital subchannel in 2010. The network was dropped on July 15, 2013, with the subchannel remaining dark for the next 20 months. On December 23, 2014, as part of a long-term affiliation renewal with the network, Media General announced that WWLP and WFXQ-CD would affiliate their respective second digital subchannels with The CW, allowing the former cable-exclusive "WBQT" channel serving the market to have an over-the-air presence. On
January 1 January 1 or 1 January is the first day of the year in the Gregorian Calendar. There are 364 days remaining until the end of the year (365 in leap years). This day is also known as New Year's Day since the day marks the beginning of the yea ...
, 2015, WWLP took over promotional and advertising responsibilities of WBQT from the area's cable companies. As a result, the service was added to the second subchannel of WWLP in order to offer over-the-air viewers access to The CW for the first time. The main station launched a prime time newscast at 10:00 p.m. on this CW subchannel on April 13, 2015. It also started replaying WWLP's weekday morning lifestyle show, ''Mass Appeal'', at 1:00 p.m., and as of
April 1 Events Pre-1600 * 33 – According to one historian's account, Jesus Christ's Last Supper is held. * 527 – Byzantine Emperor Justin I names his nephew Justinian I as co-ruler and successor to the throne. *1081 – Alexios I K ...
, WBQT ''Pioneer Valley CW'' was re-branded as ''The CW Springfield'' as well.WWLP-DT2 The CW Springfield "Here's Where To Watch Us…"
/ref> The previous WXCW call letters were unavailable, having been taken by a
Fort Myers, Florida Fort Myers (or Ft. Myers) is a city in southwestern Florida and the county seat and commercial center of Lee County, Florida, United States. The Census Bureau's Population Estimates Program calculated that the city's population was 92,245 in 2 ...
CW affiliate in 2007. Xfinity began carrying the subchannel's high definition feed on digital channel 820 on April 1, 2015, with Charter adding the feed on digital channel 788 in mid-April 2015 (for viewers in Hampden, Hampshire, and Franklin counties), making CW programming available in HD in the Pioneer Valley for the first time.


WWLP-DT3 (Ion Television)

WWLP-DT3 is the
Ion Television Ion Television is an American broadcast television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family-oriented enter ...
-affiliated third digital subchannel of WWLP, broadcasting in standard definition on VHF channel 11.3 (or virtual channel 22.3 via PSIP). On November 5, 2015, WWLP soft-launched a standard definition feed of Ion Television's main signal over subchannel 22.3 as part of Media General's carriage agreement of the network in markets without a dedicated Ion affiliate.
New London, Connecticut New London is a seaport city and a port of entry on the northeast coast of the United States, located at the mouth of the Thames River in New London County, Connecticut. It was one of the world's three busiest whaling ports for several decades ...
-based WHPX-TV has served as the market's nominal affiliate for years with some cable coverage; until its move to a tower in Farmington in 2019, it transmitted from Montville closer to New London in southeastern Connecticut, assuring poor overall Pioneer Valley reception, thus the national feed has mainly been offered by local providers who carry the network.


Berkshire County feed

In April 2017,
Charter Communications Charter Communications, Inc., is an American telecommunications and mass media company with services branded as Spectrum. With over 32 million customers in 41 states, it is the second-largest cable operator in the United States by subscribers, ...
was forced to drop WWLP in
Berkshire County Berkshire County (pronounced ) is a county on the western edge of the U.S. state of Massachusetts. As of the 2020 census, the population was 129,026. Its largest city and traditional county seat is Pittsfield. The county was founde ...
, due to new terms in NBC's
retransmission consent Retransmission consent is a provision of the 1992 United States Cable Television Consumer Protection and Competition Act that requires cable operators and other multichannel video programming distributors (MVPDs) to obtain permission from commer ...
agreements which require that only the station assigned to that community can be carried on a cable system. As Berkshire County is a part of the Albany–Schenectady–Troy, New York media market, Charter was thus required to black out WWLP's non-local programming in preference to Albany's WNYT (channel 13); the provider thus chose to drop fully WWLP instead in order to reduce the hassle of maintaining a 'clean feed' of WWLP on its own. Other Springfield stations, along with Boston's
WCVB-TV WCVB-TV (channel 5) is a television station in Boston, Massachusetts, United States, affiliated with ABC and owned by Hearst Television. The station's studios are located on TV Place (off Gould Street near the I-95/ MA 128/Highland Avenue in ...
, were also dropped due to the same concerns. Because of this, viewers in Berkshire County had little to no access to Massachusetts-specific news on their cable systems outside of the regional cable news channel, NECN, and complained to their government representatives, including the state's congressional delegation, to restore some kind of access to stations in their own state. The offices of Senators
Elizabeth Warren Elizabeth Ann Warren (née Herring; born June 22, 1949) is an American politician and former law professor who is the senior United States senator from Massachusetts, serving since 2013. A member of the Democratic Party and regarded as a ...
and
Ed Markey Edward John Markey (born July 11, 1946) is an American lawyer, politician, and former Army reservist who has served as the junior United States senator from Massachusetts since 2013. A member of the Democratic Party, he was the U.S. representat ...
, along with Congressman Richard E. Neal, pressured Charter and WWLP's owner, Nexstar, to restore the station's newscasts in some manner. This came at the end of February 2020, when Nexstar and Charter announced they would authorize a return of WWLP to Berkshire County systems, which was launched on March 31, 2020 on SD channels 14/16 (dependent on location), and 1204 in HD. Charter had also launched a local branch of their regional cable news channel,
Spectrum News Spectrum News (formerly Time Warner Cable News) is the brand for a slate of cable news television channels that are owned by Charter Communications through its acquisition of Time Warner Cable in May 2016. Each of the 15 regional channels pri ...
, early in 2020, in order to address the issues brought up by Berkshire residents. Nexstar provides the secondary feed to Spectrum for those systems, and it features only WWLP's newscasts and other local programming without any of the station's syndicated and NBC programming, nor WWLP's subchannels; during network and syndicated programming times, repeats of that programming, including WWLP newscasts, are seen instead.


Digital television


Digital channels

The station's digital signal is
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - ...
:


Analog-to-digital conversion

WWLP discontinued regular programming on its analog signal, over
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300  megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter ( ...
channel 22, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (but was ordered by the FCC to continue transmitting emergency bulletins, local news broadcasts, and information on digital transition on its analog channel for an additional sixty days as part of the " nightlighting" service; the target date was moved to June 12). The station's digital signal remained on its pre-transition
VHF Very high frequency (VHF) is the ITU designation for the range of radio frequency electromagnetic waves (radio waves) from 30 to 300 megahertz (MHz), with corresponding wavelengths of ten meters to one meter. Frequencies immediately below VHF ...
channel 11,CDBS Print
/ref> using PSIP to display the station's
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver' ...
as its former UHF analog channel 22.


Programming

Syndicated programming on the station includes ''
Jeopardy! ''Jeopardy!'' is an American game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead given genera ...
'', '' Wheel of Fortune'', '' Dr. Phil'', ''
Judge Judy ''Judge Judy'' is an American arbitration-based reality court show presided over by former Manhattan Family Court Judge Judith Sheindlin. The show featured Sheindlin as she adjudicated real-life small-claims disputes within a simulated cour ...
'' and '' Hot Bench''. WWLP also serves as the Western Massachusetts affiliate for the
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The P ...
'
preseason In an organized sports league, a typical season is the portion of one year in which regulated games of the sport are in session: for example, in Major League Baseball the season lasts approximately from the last week of March to the last week of ...
television network, carrying the team's games not nationally broadcast.


News operation

Ever since its sign-on, WWLP has consistently had the most watched newscasts in the Pioneer Valley. This has been achieved (most of the time) by beating rival ABC affiliate WGGB-TV (channel 40) in the local
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
since both stations went on-the-air. There have been some brief periods when WGGB-TV was on top and there have also been extended times where the stations were basically neck-and-neck with WWLP having a slight edge. However, WWLP consistently outpaced WGGB-TV after the
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
acquired that station in 1998 and drastically cut its news operation. While operating as full-time satellites of WWLP, WRLP and WWOR/WJZB simulcasted local news from this station. However, when WRLP converted to a separate Independent channel in 1974, its own newscasts were established tailored toward the Northern Pioneer Valley as well as Brattleboro and Keene. After WGGB-TV recently became locally owned (bought by John J. Gormally who publishes th
Business West
magazine), there was a chance the ratings could change. However, as of the July 2008 sweeps period, WWLP continues its longtime dominance with WGGB-TV stabilizing to a strong second. Although low-powered CBS affiliate WSHM-LP established its own news department in October 2005, it initially did not compete on the same level as WWLP and WGGB-TV. However, its ratings grew substantially across the board during the May 2009 sweeps period to within decimal points of WGGB-TV in several key demographics. In addition to their main studios, WWLP operates a Hampshire County Bureau on Main Street/ MA 9/ MA 10 in downtown
Northampton Northampton () is a market town and civil parish in the East Midlands of England, on the River Nene, north-west of London and south-east of Birmingham. The county town of Northamptonshire, Northampton is one of the largest towns in Engl ...
as part of Thornes Market (location established in November 2010), and a Franklin County Bureau in Greenfield. NBC O&O
WBTS-CD WBTS-CD (channel 15) is a Class A television station licensed to Nashua, New Hampshire, United States, broadcasting NBC programming to the Boston area. It is owned and operated by the network's NBC Owned Television Stations division alongsid ...
, along with NECN in Boston, share their resources with WWLP for news coverage of Eastern Massachusetts. In turn, WWLP does the same for events from western areas of the state. Although it operates its own weather radar at the transmitter site on Provin Mountain, it is not seen on-air or online. During weather segments, the station does feature live
NOAA The National Oceanic and Atmospheric Administration (abbreviated as NOAA ) is an United States scientific and regulatory agency within the United States Department of Commerce that forecasts weather, monitors oceanic and atmospheric conditi ...
National Weather Service The National Weather Service (NWS) is an agency of the United States federal government that is tasked with providing weather forecasts, warnings of hazardous weather, and other weather-related products to organizations and the public for the ...
radar data from several regional sites presented on-screen in a system known as "ESP: Live Doppler" (with "ESP" meaning Exclusive Storm Prediction). The station uses the "Tower V.4" news music package from 615 Music. The station's anchors dually serve as field reporters outside of their anchoring assignments. On January 8, 2012, WWLP became the second station in the Springfield/Holyoke market to broadcast local news in high definition. Rival station WGGB-TV was the first to broadcast in HD in September 2011. The April 2015 move of The CW to WWLP-DT2 saw the station launch a half-hour 10 p.m. newscast, competing with WGGB's Fox subchannel in the timeslot.


Notable former on-air staff

* Todd Gross (now at
KTVX KTVX (channel 4) is a television station in Salt Lake City, Salt Lake City, Utah, United States, affiliated with American Broadcasting Company, ABC. It is owned by Nexstar Media Group alongside Ogden, Utah, Ogden-licensed The CW, CW owned-and-o ...
in Salt Lake City) * Rob Morrison (last at
WCBS-TV WCBS-TV (channel 2) is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–licensed independent station W ...
, now out of industry) * Bill Rasmussen (founder of
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
) * Anaridis Rodriguez (now at
The Weather Channel The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecas ...
) * Donna Savarese (later at
KMOV KMOV (channel 4) is a television station in St. Louis, Missouri, United States, affiliated with CBS and MyNetworkTV. It is owned by Gray Television alongside low-power Circle owned-and-operated station KDTL-LD (channel 16). The two stations sha ...
in
St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which ...
)


References


External links

* {{DEFAULTSORT:Wwlp WLP NBC network affiliates Television channels and stations established in 1953 1953 establishments in Massachusetts Nexstar Media Group Ion Television affiliates