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WWHX is an FM radio station on 100.7 MHz at
Normal, Illinois Normal is a town in McLean County, Illinois, United States. As of the 2020 census, the town's population was 52,736. Normal is the smaller of two principal municipalities of the Bloomington–Normal metropolitan area, and Illinois' seventh most ...
. It received its license on January 10, 2006, and began its previous
Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...
format with the name Hot 100.7 on April 1, 2018. The station is a Neuhoff Media through licensee Neuhoff Media Bloomington, LLC.


History

100.7 signed on in August 2005 as WVMG with an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format known as Magic 100.7. Magic signed on as a direct competitor to Star 107.7, but had a better signal within Bloomington/Normal. The station had modest success but was able to eventually drive competitor Star 107.7 out of the format in 2007. Throughout its years as an AC station it flipped to a Christmas format every November around Thanksgiving. The station hired Fasig, a known talent from
WBNQ WBNQ (101.5 FM) is the most powerful FM radio station in McLean County, Illinois, United States, broadcasting on at 50,000 watts of effective radiated power. It has had a contemporary hit radio music format since 1975. History WBNQ first signe ...
as a morning host. In March 2012, then-owner Connoisseur Media pulled the plug on Magic and flipped to a CHR format as Hits 100.7. The station continued to air a contemporary hit radio format until April 1, 2018, when it switched to a
Rhythmic CHR Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, a ...
format with the branding "Hot 100.7: The Beat of BloNo", with the first song being "
Hot in Herre "Hot in Herre" is a song by American rapper Nelly, released as the first single from his second studio album '' Nellyville'' (2002). It was released on May 7, 2002, by Universal Records. It was written by Nelly, Charles Brown, and the produc ...
" by Nelly. On November 1, 2021, WWHX dropped its Rhythmic CHR format and began stunting with Christmas music as "100.7 - Bloomington-Normal's Christmas Station". On January 1, 2022, the station switched to a hot adult contemporary format branded as "Now 100.7", with the first song being "
Take Me to Church "Take Me to Church" is a song by Irish singer-songwriter Hozier. It was released as his debut single on 13 September 2013, originally featuring on his extended play of the same name, before being featured as the opening track of his 2014 debut ...
" by Hozier.


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References


External links

WHX Hot adult contemporary radio stations in the United States Radio stations established in 2005 2005 establishments in Illinois {{Illinois-radio-station-stub