WWFX (100.1 FM; "100 FM The Pike") is a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prima ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

serving the

Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engla ...

vicinity. It is under ownership of

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

. WWFX is also an affiliate of the

New England Patriots Radio Network The New England Patriots Radio Network is a radio network which carries live game broadcasts of the New England Patriots. The network's flagship station is WBZ-FM Boston. Bob Socci, who now does the play-by-play with former Patriots quarterbac ...

History

The station signed on November 1, 1968, as WESO-FM, sister station to WESO. In 1979, the station's call letters changed to WQVR, and before long it had become

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while ...

station "Q100". In February 1999, under the new ownership of Wilks Broadcasting, the station changed format to

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

, taking on the call letters WWFX. The station became an affiliate of the syndicated

The Bob & Tom Show ''The Bob & Tom Show'' is a syndicated US radio program established by Bob Kevoian and Tom Griswold at radio station WFBQ in Indianapolis, Indiana, March 7, 1983, and syndicated nationally since January 6, 1995. Originally syndicated by Premier ...

and changed its name to "100.1 The Fox". That December, the station was sold to

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...

for $14.25 million. The first on-air personalities at The Fox (other than Bob & Tom) were: "Zip" Zipfel, Moneen Daley and Program Director Dave Hilton. In January 2003, the station ditched Bob & Tom and took on an active rock format while keeping the name "The Fox" but identifying as "Worcester's Rock Station." That would be short lived, as in November 2004 the station changed format back to classic hits, retaining the WWFX call letters but changing its name to "100 FM The Pike" and ditching its airstaff for a jockless approach. This structure would last just over 3 years before, at the start of 2008, "the Pike" hired its first live on-air personality, longtime Providence broadcaster "Cruisin Bruce Palmer" (formerly of

WWBB WWBB (101.5 FM, "B101") is a radio station in Providence, Rhode Island, United States. The station plays classic hits from the 1970s, 1980s and 1990s. WWBB's offices and studios are located on Oxford Street in Providence, on the 3rd and 4th floor ...

). Palmer was initially teamed with former Fox staffer Chris Engel to create a music-intensive morning show. Engel would be replaced 6 months later by current WORC-FM morning show host Adam Webster, providing news updates on Palmer's daily show. Citadel merged with

on September 16, 2011. In March 2014, Cumulus Media hired Chuck Perks as the Program Director/Midday Personality. Lance Ballance was added as afternoon host in July 2014. Former Boston radio personality Keith Stephens replaced Ballance as afternoon host in March 2017. Mike Adams "The Planet Mikey Show" replaced Keith Stephens In 2020. On February 22, 2021, WWFX shifted its format from classic hits to classic rock.WWFX Shifts To Classic Rock; Mike Hsu Moves To Mornings
Radioinsight - February 19, 2021

Previous logo

(WWFX's logo under previous classic hits format)

References

External links

PikeFM.com
* {{Cumulus Media WFX Cumulus Media radio stations Classic rock radio stations in the United States Southbridge, Massachusetts Radio stations established in 1968