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WVIV-FM (Latino Mix 93.5) is a
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed to
Lemont, Illinois Lemont is a village located in Cook, DuPage, and Will counties in the U.S. state of Illinois, and is a south-west suburb of Chicago. The population was 17,629 as of the 2020 census. The village is situated on a hillside along the south banks of ...
, serving the
Chicago metropolitan area The Chicago metropolitan area, also colloquially referred to as Chicagoland, is a metropolitan area in the Midwestern United States. Encompassing 10,286 sq mi (28,120 km2), the metropolitan area includes the city of Chicago, its suburbs and h ...
. It is part of the family of Univisión Radio, a division of Univisión Communications. The station's studios are located at 625 North Michigan Avenue in downtown Chicago, and the transmitter is atop the Oakbrook Terrace Tower in
Oakbrook Terrace, Illinois Oakbrook Terrace is a city in DuPage County, Illinois, and is a suburb of Chicago. Per the 2020 census, the population was 2,751. It is the smallest town in DuPage County, in terms of area and population. History Oakbrook Terrace was originall ...
.


History


WAJP

The station began broadcasting April 17, 1960, and originally held the call sign WAJP. The station was owned by Alfred J. Pohlers and Mary Jane Pohlers, and its call sign was based on Alfred J. Pohlers' initials.Ghrist, John R. (1996). ''Valley Voices: A Radio History''. Crossroads Communications. p. 164-166. WAJP aired a
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...
format, along with polka shows and other specialty programming blocks.
1976 Broadcasting Yearbook
',
Broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting beg ...
, 1976. p. C-60. Retrieved January 12, 2019.
Stations, everywhere: a listeners' guide to the AM and FM bands
, ''
Chicago Tribune Magazine The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television are ...
''. March 4, 1979. p. 35. Retrieved January 12, 2019.

Broadcasting/Cablecasting Yearbook 1985
', Broadcasting/Cablecasting, 1985. p. B-83. Retrieved January 12, 2019.
WAJP was originally licensed to
Joliet, Illinois Joliet ( ) is a city in Will and Kendall counties in the U.S. state of Illinois, southwest of Chicago. It is the county seat of Will County. At the 2020 census, the city was the third-largest in Illinois, with a population of 150,362. Hist ...
and its studios and transmitter was located on Ruby Street in Joliet. The station had an ERP of 1,000 watts at a
HAAT Haat or hat, even haat bazaar, is an open-air market that serves as a Trading post, trading venue for local people in rural areas and towns of Indian subcontinent, especially in India, Nepal, Bangladesh and Bhutan. Haat bazaars are conducted o ...
of 250 feet. In 1972, the station's ERP was increased to 3,000 watts and its HAAT was increased to 260 feet.


WJTW

In 1985, the station was sold to New Horizons Communications for $450,000. Shortly after the station was sold, its call sign was changed to WJTW and it adopted an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format. The station continued to air an adult contemporary format until 2003.
Chicagoland Radio Waves
', MediaTies. Summer 1988/Spring-Summer 1989. Retrieved January 13, 2019.

Broadcasting & Cable Yearbook 1994
',
Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcas ...
, 1994. p. B-114. Retrieved January 13, 2019.

Broadcasting & Cable Yearbook 1999
',
Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcas ...
, 1999. p. D-137. Retrieved January 13, 2019.
As an adult contemporary station, it was branded "Lite Hits", "Lucky 93.5", and finally "Star 93.5". In 1995, the station was sold to Barden Broadcasting for 800,000. In 1998, the station was sold to Pride Communications. Later that year, the station's transmitter was moved to the east side of Joliet, near
U.S. 6 U.S. Route 6 (US 6), also called the Grand Army of the Republic Highway, honoring the American Civil War Grand Army of the Republic, veterans association, is a main route of the U.S. Highway system. While it currently runs east-northeast fr ...
and Draper Ave., and its HAAT was increased to 276 feet. In 2000, the station was sold to
NextMedia Group NextMedia Group was an out-of-home media company headquartered in Greenwood Village, Colorado. NextMedia owns and operates 33 AM and FM stations, 5,700 outdoor advertising display across several regions and markets, as well as an interactive divi ...
.


Spanish language formats

In 2003, Hispanic Broadcasting Corporation purchased the station for $32 million. The station's call sign was changed to WVIX and it adopted a Spanish hits format branded "Viva", simulcasting 103.1 WVIV-FM in Highland Park, IllinoisRadio Active
, '' Airplay Monitor''. October 3, 2003. p. 3. Retrieved January 13, 2019.
Shortly thereafter, the station's transmitter was moved to
Lockport, Illinois Lockport is a city in Will County, Illinois, United States, located 30 miles southwest of Chicago. Per the 2020 census, the population was 26,094. The city was incorporated in 1853. It is situated along the Illinois and Michigan (I&M) Canal, an ...
, near
I-355 Interstate 355 (I-355), also known as the Veterans Memorial Tollway, is an Interstate Highway and tollway in the western and southwest suburbs of Chicago in the U.S. state of Illinois. Like most other toll roads in the northeastern portion of th ...
and 151st Street, and its ERP was increased to 6,000 watts at 100 meters. In July 2005, WVIV-FM/WVIX flipped formats to
Hurban Hurban is a radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, Latin trap, Latin rap, ...
as "La Kalle".Univision rebranding WVIV in Chicago
, ''Radio & Television Business Report''. November 30, 2011. Retrieved January 12, 2019.
In 2009, the WVIV-FM/WVIX simulcast adopted a Spanish oldies format branded "Recuerdo 103.1/93.5". Feder, Robert.
FM news war could break out with Newsradio simulcast
, ''
Time Out Chicago ''Time Out'' is a global magazine published by Time Out Group. ''Time Out'' started as a London-only publication in 1968 and has expanded its editorial recommendations to 328 cities in 58 countries worldwide. In 2012, the London edition beca ...
''. June 29, 2011. Retrieved January 12, 2019.
In 2011, the station's city of license was changed to Lemont, Illinois. On July 1, 2011, the WVIV-FM/WVIX simulcast changed their format back to Hurban, branded as "La Kalle 103.1/93.5" after the format moved from
WPPN WPPN is an FM radio station licensed to Des Plaines, Illinois that targets the Chicago metropolitan area. WPPN broadcasts on 106.7 MHz with a Spanish AC format. The station's studios are located at 625 North Michigan Avenue in downtown Chicago ...
106.7 FM, which flipped to Spanish AC as "Pasion 106.7". On December 12, 2011, the WVIV-FM/WVIX simulcast was rebranded as "Maxima 103.1/93.5", as its format shifted towards Spanish CHR.Mixed Results for Hispanic Radio as Overall Dollars Tumble in Chicago
, Hispanic Market Overview. January 23, 2015. Retrieved January 12, 2019.
The station's branding would later be changed to "Latino Mix 103.1/93.5".Venta, Lance.
Univision Sells Chicago FM
, ''Radio Insight''. May 25, 2017. Retrieved January 12, 2019.
On May 25, 2017, Univision announced that 103.1 would break off the simulcast and be sold to
Polish National Alliance The Polish National Alliance ( pol. ''Związek Narodowy Polski'', PNA) is the largest and one of the oldest Polish fraternal organizations in the United States. The original goal was to mobilize support among Polish Americans for the liberati ...
for $5.5 million.Jacobson, Adam.
Univision Spins A Suburban Chicago FM
, ''Radio & Television Business Report''. May 25, 2017. Retrieved January 12, 2019.
A condition of the sale was 93.5 WVIX completing its move to the Oakbrook Terrace Tower, where it would operate with an ERP of 3.5 kW at an HAAT of 133 meters. Shortly after the announcement of 103.1's sale, 93.5 completed its move to Oakbrook Terrace.Application Search Details - BLH-20170523AAS
fcc.gov. Retrieved January 13, 2019.
On June 16, 2017, WVIV-FM and WVIX swapped calls.


References


External links

* {{Univision Communications VIV-FM Univision Radio Network stations Radio stations established in 1960 1960 establishments in Illinois VIV-FM Contemporary hit radio stations in the United States Latin rhythmic radio stations