WRCB-TV
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WRCB (channel 3) is a
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
in
Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia, it also extends into Marion County on its western end. With a population of 181,099 in 2020, ...
, United States, affiliated with
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
. The station has been owned by Sarkes Tarzian, Inc. since 1982. WRCB's studios are located on Whitehall Road on Chattanooga's north side; its transmitter is located in the town of
Walden ''Walden'' (; first published in 1854 as ''Walden; or, Life in the Woods'') is a book by American transcendentalist writer Henry David Thoreau. The text is a reflection upon the author's simple living in natural surroundings. The work is part ...
on Signal Mountain. Although parts of the Chattanooga
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...
are in the
Central Time Zone The North American Central Time Zone (CT) is a time zone in parts of Canada, the United States, Mexico, Central America, some Caribbean Islands, and part of the Eastern Pacific Ocean. Central Standard Time (CST) is six hours behind Coordinate ...
, all schedules are listed in
Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small port ...
.


History

The station signed on the air on May 6, 1956 on analog Channel 3 as WRGP-TV. The
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
came from its founder, Ramon G. Patterson. It picked up the NBC affiliation from WROM-TV in
Rome, Georgia Rome is the largest city in and the county seat of Floyd County, Georgia, United States. Located in the foothills of the Appalachian Mountains, it is the principal city of the Rome, Georgia metropolitan area, Rome, Georgia, metropolitan statisti ...
(now WTVC, located today in Chattanooga proper). Its studios were first located at 1214 McCallie Avenue, between downtown and
Missionary Ridge Missionary Ridge is a geographic feature in Chattanooga, Tennessee, site of the Battle of Missionary Ridge, a battle in the American Civil War, fought on November 25, 1863. Union forces under Maj. Gens. Ulysses S. Grant, William T. Sherman, a ...
. The station has belonged to several owners over the years. In 1959, Friendly Broadcasting, owner of WSTV-TV in
Steubenville, Ohio Steubenville is a city in and the county seat of Jefferson County, Ohio, United States. Located along the Ohio River 33 miles west of Pittsburgh, it had a population of 18,161 at the 2020 census. The city's name is derived from Fort Steuben, a 1 ...
(now
WTOV-TV WTOV-TV (channel 9) is a television station licensed to Steubenville, Ohio, United States, serving the Wheeling, West Virginia–Steubenville, Ohio market as an affiliate of NBC and Fox. Owned by Sinclair Broadcast Group, the station maintains s ...
) bought WRGP from Patterson's group. In 1961, WSTV and WRGP were sold to the
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
-based United Printers and Publishers, which later became
Rust Craft Broadcasting The Rust Craft Greeting Card Company was an American greeting card, printing company and owner of television stations. The company The company was founded in a bookstore in Kansas City, Missouri, in 1906 by its owner, Fred Winslow Rust. The compa ...
, named after its
greeting card A greeting card is a piece of card stock, usually with an illustration or photo, made of high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthday ...
line, which has since been acquired by
American Greetings American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, Ohio, Cleveland, the company sells paper greeting ...
. These owners changed the station's call letters to WRCB-TV in 1963, to reflect the initials of the licensee. In 1968 the station moved to new facilities on Whitehall Road, on Chattanooga's north side, across the
Tennessee River The Tennessee River is the largest tributary of the Ohio River. It is approximately long and is located in the southeastern United States in the Tennessee Valley. The river was once popularly known as the Cherokee River, among other names, ...
from downtown. Those new studios and equipment enabled channel 3 to begin broadcasting in
color Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associ ...
. In 1979, Rust Craft merged with magazine publisher
Ziff Davis Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, an ...
, which, in turn, sold WRCB to current owner Sarkes Tarzian, Inc. of
Bloomington, Indiana Bloomington is a city in and the county seat of Monroe County, Indiana, Monroe County in the central region of the U.S. state of Indiana. It is the List of municipalities in Indiana, seventh-largest city in Indiana and the fourth-largest outside ...
, in 1982.


Programming


Syndicated programming

Syndicated programming on WRCB includes ''
Entertainment Tonight ''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Para ...
'', ''
Inside Edition ''Inside Edition'' is an American news broadcasting newsmagazine program that is distributed in first-run syndication by CBS Media Ventures. Having premiered on January 9, 1989, it is the longest-running syndicated-newsmagazine program that is no ...
'' (which is hosted by North Georgia native
Deborah Norville Deborah Anne Norville (born August 8, 1958) is an American television journalist and businesswoman. Norville is the anchor of ''Inside Edition'', a syndicated television news magazine, a position she has held since March 6, 1995. She markets and ...
), ''
The Jennifer Hudson Show ''The Jennifer Hudson Show'' is an American syndicated daytime talk show. Hosted by singer and actress Jennifer Hudson, the series premiered on September 12, 2022. Production In November 2021, ''Deadline'' reported that Warner Bros. Televisio ...
'', and ''
Rachael Ray Rachael Domenica Ray (born August 25, 1968) is an American cook, television personality, businesswoman, and author. She hosts the syndicated daily talk and lifestyle program ''Rachael Ray'', and the Food Network series '' 30 Minute Meals''. ...
''.


News operation

WRCB produces 6½ hours of news each weekday, and six hours of news on weekends. The station is known for its "School Patrol" and "Crimestoppers" reports, which have been popular features on its newscasts for more than twenty years. On September 28, 2012, WRCB made the on-air transition from
standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...
(4:3) to high definition (16:9). On January 15, 2022, the station debuted a new logo, graphics, and website. The new look included a re-branding of its on-air identity to ''Local 3''.


Technical information


Subchannels

The station's digital signal is
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...
: On November 1, 2008, WRCB added
Retro Television Network Retro TV (stylized as retrotv), formerly known as Retro Television Network, is an American broadcast television network owned by Get After It Media. The network mainly airs classic television sitcoms and drama series from the 1950s through th ...
(RTV) on its second digital subchannel; the station had previously aired
NBC Weather Plus NBC Weather Plus was an American weather-oriented digital broadcast and cable television network owned as a joint venture between NBC Universal and the local affiliates of the NBC television network. The service, which was broadcast in standard d ...
on the subchannel, but that network was shut down by the end of the year. On January 1, 2012, WRCB replaced RTV with
Antenna TV Antenna TV is an American digital television network owned by Nexstar Media Group. The network's programming consists of classic television series, primarily sitcoms, from the 1950s to the 1990s. Antenna TV's programming and advertising operati ...
.


Analog-to-digital conversion

WRCB shut down its analog signal, over VHF channel 3, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition VHF channel 13. Through the use of
PSIP The Program and System Information Protocol (PSIP) is the MPEG (a video and audio industry group) and privately defined program-specific information originally defined by General Instrument for the DigiCipher 2 system and later extended for the AT ...
, digital television receivers display the station's
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...
as its former VHF analog channel 3. As part of the
SAFER Act In cryptography, SAFER (Secure And Fast Encryption Routine) is the name of a family of block ciphers designed primarily by James Massey (one of the designers of IDEA) on behalf of Cylink Corporation. The early SAFER K and SAFER SK designs share ...
, WRCB kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of
public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...
s from the
National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...
.


References


External links

* {{DEFAULTSORT:Wrcb RCB NBC network affiliates Ion Television affiliates Dabl affiliates Newsy affiliates Television channels and stations established in 1956 1956 establishments in Tennessee