WPLR-FM (99.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, also known as "99.1 PLR" or Connecticut's #1 Rock Station). licensed to

New Haven, Connecticut New Haven is a city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut and is part of the New York City metropolitan area. With a population of 134,02 ...

, is a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

station owned by

Connoisseur Media Connoisseur Media LLC is an American media company. It is based in Westport, Connecticut and led by Jeff Warshaw. Connoisseur operates radio stations and digital assets in markets across the U.S. cities of Billings, Fredrick, Maryland; Bay Shore, H ...

as of May 10, 2013. The station's playlist includes

Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...

Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...

Pearl Jam Pearl Jam is an American rock band formed in Seattle, Washington, in 1990. The band's lineup consists of founding members Jeff Ament (bass guitar), Stone Gossard (rhythm guitar), Mike McCready (lead guitar), and Eddie Vedder (lead vocals, guita ...

and modern rock. PLR is a traditional ratings powerhouse in

Southern Connecticut Greater New Haven is the metropolitan area whose extent includes those towns in the U.S. state of Connecticut that share an economic, social, political, and historical focus on the city of New Haven, Connecticut, New Haven. It occupies the south-cen ...

, though it provides city-grade coverage to most of the state, including Hartford. The station can also be received in some parts of the

Pioneer Valley The Pioneer Valley is the colloquial and promotional name for the portion of the Connecticut River Valley that is in Massachusetts in the United States. It is generally taken to comprise the three counties of Hampden, Hampshire, and Frankli ...

. The station, which first went on the air in 1948 as WNHC-FM, has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s. The physical location of the station has also changed as the studios are now co-located with other Connoisseur radio stations on Wheelers Farms Road in Milford, Connecticut, Milford. Previously, the studios were located on Dixwell Avenue in Hamden, Connecticut, Hamden and prior to that the offices and studios were located on Chapel Street in New Haven. The station's transmitter is on Madmare Mountain in Hamden near the WTNH transmitter site.

WPLR-HD2

On September 18, 2017, at 10:23 a.m. WPLR launched an alternative rock format on its HD2 subchannel, branded as "Mod 102.3" (simulcast on translator W272DO 102.3 FM New Haven). The first song on Mod was "First (Cold War Kids song), First" by Cold War Kids. W272DO was sold to Red Wolf Broadcasting in January 2018. On January 15, it immediately ceased simulcasting "Mod" and began carrying Spanish CHR "Bomba" from WMRQ-FM#HD Radio, WMRQ-HD2. As of November 24, 2019, WPLR-HD2 is no longer broadcasting the "Mod" format and is now simulcasting WICC (AM), WICC 600 AM.

References

External links

* Mass media in New Haven, Connecticut Radio stations in Connecticut, PLR Classic rock radio stations in the United States Connoisseur Media radio stations Radio stations established in 1948 1948 establishments in Connecticut {{Connecticut-radio-station-stub