WMGL (107.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Ravenel, South Carolina Ravenel is a town in Charleston County, South Carolina, United States. The population was 2,465 at the 2010 census. Ravenel is part of the Charleston-North Charleston-Summerville metropolitan area. Geography Ravenel is located in western Charles ...

, and serving the Charleston metropolitan area and

South Carolina Lowcountry The Lowcountry (sometimes Low Country or just low country) is a geographic and cultural region along South Carolina's coast, including the Sea Islands. The region includes significant salt marshes and other coastal waterways, making it an import ...

. It broadcasts an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and calls itself "Magic 107.3." It is owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

Inc., through its licensee Radio License Holding CBC, LLC. The

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s and offices are on Faber Place Drive in

North Charleston North Charleston is the third-largest city in the state of South Carolina.City Planning Department (2008-07)City of North Charleston boundary map. City of North Charleston. Retrieved January 21, 2011. On June 12, 1972, the city of North Charlest ...

. On weekdays, WMGL carries two nationally syndicated programs, '' The Rickey Smiley Morning Show'' and '' The D.L. Hughley Show''. WMGL has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 16,500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. It has a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

to boost power to 50,000 watts. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

tower is on Radio Lane in Charleston, near the Cooper River.Radio-Locator.com/WMGL
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History

In February 1986, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as WFXR, located on the FM dial at 101.7 MHz. WMGL played

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 19 ...

at one time. Before that it had an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

format with the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

WLNB. WMGL was at 101.7 FM until late in 2008, when

WKZQ WKZQ-FM (96.1 FM broadcasting, FM, "96-1 KZQ") is an Alternative Rock radio station licensed to Forestbrook, South Carolina and serves the Grand Strand area. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 9 ...

Myrtle Beach Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as "The Grand Strand" in the northeastern part of the state. Its y ...

(which was also at 101.7 FM), traded frequencies with

WAVF WAVF (101.7 MHz) is a commercial FM radio station licensed to Hanahan, South Carolina, and serving the South Carolina Lowcountry and Charleston metropolitan area. It is owned by the Charleston Radio Group subsidiary of Saga Communications and a ...

(which was at 96.1), WMGL was on 101.7 FM.

WNKT WNKT (107.5 FM) is a sports radio station licensed to Eastover, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radi ...

, at 107.5 FM, had moved to Columbia in 2007, allowing WMGL to move to 107.3.

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...

sold 11 of its radio stations including WMGL to

The Last Bastion Station Trust, LLC The Last Bastion Station Trust, LLC is a privately owned trust company that temporarily owns 2 radio stations previously owned by Citadel Broadcasting. Citadel absorbed ABC Radio as well as 22 radio stations (not including ESPN Radio and Radio ...

, in 2007 upon its acquisition of ABC Radio due to ownership limits. However, after WNKT successfully moved out of the Charleston market, Cumulus Media re-purchased WMGL.

References

External links

Magic 107.3 official website
* MGL Urban adult contemporary radio stations in the United States Radio stations established in 1984 Cumulus Media radio stations {{SouthCarolina-radio-station-stub