WIL-FM (92.3 MHz) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

in St. Louis, Missouri. The station serves the St. Louis metropolitan area.

Hubbard Broadcasting Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard. The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri, ...

is the station licensee, authorized by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...

. Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).

Format

WIL-FM plays a variety of country music in St. Louis. WIL-FM personalities include Remy & Kasey (with Brad Barnes as 'Meat'), Marty Brooks and B-Dub. WIL-FM is programmed by Tommy Mattern and the Music Director is Marty Brooks.

History

WIL

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a tr ...

began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the

call letter In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

s WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade. WIL-FM was first licensed in 1962. It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.

Bonneville International Bonneville International Corporation is a media and broadcasting company, wholly owned by the Church of Jesus Christ of Latter-day Saints (LDS Church) through its for-profit arm, Deseret Management Corporation. It began as a radio and TV networ ...

announced its sale of WIL-FM (and 16 other stations) to

on January 19, 2011. The sale was completed on April 29, 2011. On January 30, 2017, WIL-FM re-branded as "New Country 92.3". On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.

HD Radio

Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM. On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as w ...

format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).

Previous logos

References

External links

*
WIL Radio Collection
finding aid at th
St. Louis Public Library

STLRadio.com
- Historic information about St. Louis radio broadcasting * * {{Hubbard Broadcasting Corporation Ω Hubbard Broadcasting Radio stations established in 1962 1962 establishments in Missouri Country radio stations in the United States