WGLX-FM (103.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

Classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

format. Licensed to

Wisconsin Rapids, Wisconsin Wisconsin Rapids is a city in and the county seat of Wood County, Wisconsin. The population was 18,877 at the 2020 census. The city also forms one of the core areas of the United States Census Bureau's Marshfield-Wisconsin Rapids Micropolit ...

, US, the station serves the Wausau-Stevens Point area. The station is currently owned by

NRG Media NRG Media is a media company headquartered in Cedar Rapids, Iowa and was founded in 2005. History NRG Media was founded on March 1, 2005, as a result of a merger of NewRadio Group and the radio assets of Waitt Media. At its inception it was t ...

. Former call letters are WWRW (1968–1994) & WFHR-FM (1946–1968).

History

Original station call letters were WFHR-FM, which signed on August 1, 1946, at 104.7 MHz, moving to the present position of 103.3 MHz, October 1948, simulcasting its AM sister station. In early January 1968, the call letters WWRW were assigned, with a Beautiful/Easy Listening music format in place within a few weeks. WWRW still simulcasted some programming, including major news blocks with WFHR-AM through the early 1970s. In early August 1975, the elevator music format was abandoned for Drake-Chenault's "Hit Parade", later "Contempo 300", an Adult Contemporary format. The station was then known as "W103" also "W103 in Stereo". WWRW was an affiliate of

Dan Ingram Daniel Trombley Ingram (September 7, 1934 – June 24, 2018) was an American Top 40 radio disc jockey with a 50-year career on radio stations such as WABC and WCBS-FM in New York City. Career "Big Dan" started broadcasting at WHCH Hofstra Col ...

's ''Top 40 Satellite Survey'' in the mid 80's. In August 1989, a classic rock format from Broadcast Programming was put into place, dubbed "The Classic Touch" with a cut of smooth jazz once an hour...the results were dismal, even after tweaking the format several times. A return to adult contemporary music from the same syndicator then came in January 1991. In the early part of 1994, a change to the present WGLX-FM call letters took place, with a classic rock format that proved much more successful, and live local personalities. Original owners were William F.Huffman/Advance Broadcasting, Inc, who sold the AM/FM Combo to Gazette Printing Group, AKA Bliss Communications, in 1982. The present owners, NRG Media, bought WGLX and WFHR in 2004, and eventually moved 103.3 to the current Plover studios, and later sold WFHR-AM to Seehafer Broadcasting, which also bought WDLB-AM & WOSQ-FM, Marshfield in 2006, from NRG, in exchange for 107.9 WLRK, now WBCV, Wausau.

References

External links

* GLX-FM Classic rock radio stations in the United States NRG Media radio stations {{Wisconsin-radio-station-stub