Wyndham Hotels & Resorts, Inc. is an American hotel company based in
Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,280 locations.
It has a portfolio of 20 hotel brands, including
Baymont,
Days Inn
Days Inn is a hotel chain headquartered in the United States. It was founded in 1970 by Cecil B. Day, who opened the first location in Tybee Island, Georgia. The brand is now a part of the Wyndham Hotels and Resorts, headquartered in Parsippany ...
,
Howard Johnson,
La Quinta
La Quinta (Spanish language, Spanish for "The Fifth") is a desert resort town, resort city in Riverside County, California, United States. Located between Indian Wells, California, Indian Wells and Indio, California, Indio, it is one of the nin ...
,
Ramada,
Super 8,
Travelodge
Travelodge (formerly TraveLodge) refers to several hotel chains around the world. Current operations include: the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several countries in Asia. However, many of t ...
, and Wyndham.
The company was formed on June 1, 2018, as a
spin-off from Wyndham Worldwide, which is now known as
Travel + Leisure.
History
Background (1990–2006)
The company's origins can be traced to the founding of
Hospitality Franchise Systems
Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, it broke up and spun off or sold its constituent businesses. Although it was based in New Yo ...
(HFS) in 1990, created as a vehicle to acquire hotel franchises. By 1995, it had acquired the
Days Inn
Days Inn is a hotel chain headquartered in the United States. It was founded in 1970 by Cecil B. Day, who opened the first location in Tybee Island, Georgia. The brand is now a part of the Wyndham Hotels and Resorts, headquartered in Parsippany ...
,
Howard Johnson,
Ramada, and
Super 8 brands. HFS then expanded into other businesses, and, in 1997, merged with
CUC International
CUC (Comp-U-Card) International Inc. was a membership-based consumer services conglomerate with travel, shopping, auto, dining, home improvement and financial services offered to more than 60 million customers worldwide based in Stamford, Connectic ...
to form
Cendant Corporation
Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, it broke up and spun off or sold its constituent businesses. Although it was based in New Yo ...
.
In 2005, Cendant bought the Wyndham hotel brand from the
Blackstone Group
Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate b ...
. The Wyndham hotel brand was created in 1981 in
Dallas, Texas
Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County w ...
, by
Trammell Crow
Fred Trammell Crow (June 10, 1914 – January 14, 2009) was an American real estate developer from Dallas, Texas. He is credited with the creation of several major real estate projects, including the Dallas Market Center, Peachtree Center in Atla ...
, the president of
Trammell Crow Company
Trammell Crow Company is a real estate development, investment, and property management company. It has been a subsidiary of CBRE Group since 2006.
History
The company was founded by Trammell Crow
Fred Trammell Crow (June 10, 1914 – January 1 ...
. The company appears to have been named after a friend of Crow's, a woman named Wyndham Robertson, who wrote a profile of him for
Fortune
Fortune may refer to:
General
* Fortuna or Fortune, the Roman goddess of luck
* Luck
* Wealth
* Fortune, a prediction made in fortune-telling
* Fortune, in a fortune cookie
Arts and entertainment Film and television
* ''The Fortune'' (1931 film) ...
. As the chain grew, it was acquired in 1998 by
Patriot American Hospitality
Wyndham International, previously Patriot American Hospitality, was an American hotel company based in Dallas, Texas.
History
Patriot American Hospitality was formed in April 1995 as a real estate investment trust (REIT) and made its initial publi ...
, later named Wyndham International. Blackstone had bought Wyndham International earlier in 2005.
In 2006, as part of a plan to break Cendant up into four separate companies, its hotel and timeshare businesses were spun off as
Wyndham Worldwide
Travel + Leisure Co. (formerly Wyndham Destinations, Inc. and Wyndham Worldwide Corporation) is an American timeshare company headquartered in Orlando, Florida. It develops, sells, and manages timeshare properties under several vacation ownershi ...
.
Wyndham Hotel Group (2006–2018)
As a division of Wyndham Worldwide, Wyndham Hotel Group was composed of more than 9,000 hotels under 21 brands, located in over 75 countries, competing in brand markets ranging from economy to upscale. It had more than 40,000 employees around the world. Lodging management services were provided to upscale properties through Wyndham Hotel Management.
In 2008, Wyndham purchased
U.S. Franchise Systems U.S. Franchise Systems was a franchise company that owned Microtel Inns and Suites and Hawthorn Suites. It was founded in 1995 by Michael A. Leven and Neil K. Aronson.
In March 1996, the company acquired the franchise rights to Hawthorn Suites, ...
, owner of the
Microtel and
Hawthorn Suites
Hawthorn Suites is a chain of hotels in the United States owned by Wyndham Hotels and Resorts.
Most Hawthorn Suites offer amenities such as meeting rooms, exercise facilities, swimming pools, and a free hot buffet breakfast and dinner. It compe ...
brands, from
Global Hyatt Corporation for $150 million.
Wyndham bought the Wisconsin-based
Exel Inn
Exel Inn was an American lodging chain based in Madison, Wisconsin. It was founded as Interstate Inn in 1972 by David Stauffacher. The first one was located on East Towne Boulevard in Madison. Stauffacher changed the motel's name to Exel Inn in 197 ...
chain in 2008 and converted all 22 of its properties to Wyndham brands.
In 2010, Wyndham acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts of Spain. The brand, subsequently renamed Tryp by Wyndham, was positioned as a "select-service, midmarket" brand representing approximately 13,000 rooms and caters to business and leisure travelers in cosmopolitan cities including Madrid, Barcelona, Paris, Lisbon, New York, Frankfurt, Montevideo, Buenos Aires, São Paulo, Istanbul, etc.
In late 2016, Wyndham acquired Latin America's leading Fën Hotels, adding 26 management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the U.S., including two new Fën-built Wyndham Grand hotels in Uruguay and Paraguay. With the addition of Fën Hotels' signature Esplendor Boutique Hotel and Dazzler Hotel brands, Wyndham Hotel Group's portfolio of distinct brands grew to 18.
In the summer of 2017, Wyndham announced plans to acquire the Minnesota-based
AmericInn
AmericInn by Wyndham is an American hotel franchise founded in 1984 in the suburban Twin Cities. The chain is a mid-priced, limited-service hotel. As of December 31, 2018, it consists of 204 locations with 12,072 rooms throughout the United State ...
hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $170 million. AmericInn's portfolio consisted of 200 primarily franchised hotels with approximately 11,600 rooms in 22 states, predominately in the Midwestern U.S., Ohio Valley, and Mountain states.
In August 2017, Wyndham announced plans to spin off Wyndham Hotel Group to shareholders as a separate publicly traded company.
In October 2017, Wyndham launched its first soft brand product, the Trademark Hotel Collection, a collection of more than 50 upper-midscale-and-above hotels in Europe and the U.S.
In April 2018, the company began rebranding most of its brands to include the Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super 8 by Wyndham".
On May 30, 2018, Wyndham purchased the
La Quinta
La Quinta (Spanish language, Spanish for "The Fifth") is a desert resort town, resort city in Riverside County, California, United States. Located between Indian Wells, California, Indian Wells and Indio, California, Indio, it is one of the nin ...
hotel brand (franchised to 900 hotels with over 89,000 rooms) and its associated management business, for $1.95 billion in cash.
Wyndham Hotels & Resorts (2018–present)
The spin-off of Wyndham's hotel business occurred on May 31, 2018, creating Wyndham Hotels & Resorts, a hotel group with 22 brands and over 9000 hotels across more than 80 countries.
Brands
Wyndham Hotels & Resorts includes 22 brands, split into 7 categories:
Luxury
* Registry
Distinctive
* Wyndham Grand
Upscale
*
Dolce Hotels and Resorts
Dolce Hotels and Resorts is a brand of independently owned hotels that targets business travelers. The brand touts easy navigation for meeting planners as well as other business clients. Wyndham acquired Dolce in 2015, and has been promoting the ...
* Wyndham
Lifestyle
*
TRYP
* Esplendor Boutique Hotels
* Dazzler
* Trademark Collection
* Vienna House
Midscale
*
La Quinta Inns & Suites
La Quinta Inns & Suites (Spanish: ''La Quinta'', "the country villa", ) is a chain of limited service hotels in the United States, Canada, Mexico, and Honduras. La Quinta Holdings, Inc. first sold shares to the public in April 2014. La Quinta ...
*
Wingate
Wingate may refer to:
Places
New Zealand
* Wingate, New Zealand, a suburb of Lower Hutt
United Kingdom
* Wingate, County Durham
* Wingate Quarry, a Site of Special Scientific Interest in County Durham
* Old Wingate, County Durham
* Wingat ...
* Wyndham Garden
*
AmericInn
AmericInn by Wyndham is an American hotel franchise founded in 1984 in the suburban Twin Cities. The chain is a mid-priced, limited-service hotel. As of December 31, 2018, it consists of 204 locations with 12,072 rooms throughout the United State ...
*
Ramada
* Ramada Encore
*
Baymont
Economy
*
Microtel Inn & Suites
*
Days Inn
Days Inn is a hotel chain headquartered in the United States. It was founded in 1970 by Cecil B. Day, who opened the first location in Tybee Island, Georgia. The brand is now a part of the Wyndham Hotels and Resorts, headquartered in Parsippany ...
*
Super 8
*
Howard Johnson
*
Travelodge
Travelodge (formerly TraveLodge) refers to several hotel chains around the world. Current operations include: the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several countries in Asia. However, many of t ...
Extended Stay
*
Hawthorn Suites
Hawthorn Suites is a chain of hotels in the United States owned by Wyndham Hotels and Resorts.
Most Hawthorn Suites offer amenities such as meeting rooms, exercise facilities, swimming pools, and a free hot buffet breakfast and dinner. It compe ...
File:Days Inn in Gillette, Wyoming.jpg, Days Inn in Gillette, Wyoming
Gillette (, '' jih-LET'') is a city in and the county seat of Campbell County, Wyoming, United States. The town was founded in 1891 as a major railway town on the Chicago, Burlington and Quincy Railroad.
The population was estimated at 32,030 a ...
File:Wingate By Wyndham in Gillette, Wyoming.jpg, Wingate By Wyndham in Gillette, Wyoming
Gillette (, '' jih-LET'') is a city in and the county seat of Campbell County, Wyoming, United States. The town was founded in 1891 as a major railway town on the Chicago, Burlington and Quincy Railroad.
The population was estimated at 32,030 a ...
File:La Quinta Inns & Suites in Gillette, Wyoming.jpg, La Quinta Inns & Suites in Gillette, Wyoming
Gillette (, '' jih-LET'') is a city in and the county seat of Campbell County, Wyoming, United States. The town was founded in 1891 as a major railway town on the Chicago, Burlington and Quincy Railroad.
The population was estimated at 32,030 a ...
Wyndham Franchisee Association
Wyndham Destinations' franchisees have formed an independent association called Owners 8 Association to present their concerns and grievances to Wyndham Destinations.
The association has argued that individual franchisees have currently limited role in Wyndham's decision making.
Wyndham Hotel Group's Former CEO Eric A. Danziger, in an interview in 2009 with Asian Indian Hotel Owners magazine, emphasized that Wyndham maintains cordial relationships with franchisees. He also stated that each of Wyndham's brands maintains an advisory board of individual property owners.
Legal cases
The
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
(FTC) filed suit against Wyndham in June 2012 following a security breach that led to the theft of payment card data for hundreds of thousands of Wyndham customers. Wyndham decided to fight the lawsuit in court, unlike many companies, which often try to settle FTC data-security enforcement actions quickly. In April 2014,
United States District Court for the District of New Jersey
The United States District Court for the District of New Jersey (in case citations, D.N.J.) is a federal court in the Third Circuit (except for patent claims and claims against the U.S. government under the Tucker Act, which are appealed to the ...
Judge
Esther Salas
Esther Salas (born December 29, 1968) is a United States district judge of the United States District Court for the District of New Jersey sitting in Newark, New Jersey
Newark ( , ) is the List of municipalities in New Jersey, most popul ...
denied Wyndham's motion to dismiss, in a much-anticipated decision to this case.
See also
*
References
External links
*
{{DEFAULTSORT:Wyndham Hotels and Resorts
Companies based in Morris County, New Jersey
Hospitality companies established in 1981
Parsippany-Troy Hills, New Jersey
1981 establishments in Texas
Hotel chains in the United States
Companies listed on the New York Stock Exchange
Corporate spin-offs