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WVRT (97.7 FM) is an American
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Mill Hall, Pennsylvania Mill Hall is a borough in Clinton County, Pennsylvania, United States. The population was 1,613 at the 2010 census. History The Nathan Harvey House was listed on the National Register of Historic Places in 1985. Geography Mill Hall is located i ...
with an output power of 6,000 watts. "V97" is owned by
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
and plays Top 40 (CHR) music.


History

WVRT signed on the air November 6, 1995 at 6:00 a.m. as a
Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...
station broadcasting from the Williamsport Chamber of Commerce building with AM
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WWPA. Williamsport Radio Corporation first owned Variety 97.7, and its format was chosen to sound more adult than
top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
HOT-FM 103.9 WHTO but not as old as gold-based AC 102.7 KISS-FM
WKSB WKSB (102.7 FM, "Kiss 102-7") is a commercial FM radio station licensed to serve Williamsport, Pennsylvania. The station is owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC, and broadcasts a hot adult contemporary format. Its broad ...
. WVRT used to be
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
"3WD 97-7" with the callsign WWWD. In 1996, WHTO moved down the FM dial to 93.3 with 25,000 watts, an increase from the 6,000 watts it had had at 103.9 FM. With the increased power came a more watered-down Top 40 (CHR) format, sounding more like the
Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...
Variety 97.7 was playing. Falling ratings caused HOT-FM to switch to
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
in 1997. WVRT moved its studio to Third Street in Williamsport with KISS-FM and WRAK-AM & FM. The "point" was also left at the Chamber of Commerce building as WVRT would now be known as "Variety 97-7" keeping its
top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
format. Due to corporate changes Variety 97.7 is now branded V97 "Central PA's Hit Music!" It also has adopted a new logo. WVRT is simulcast on co-owned WVRZ (99.7) in Mount Carmel. * The first song played on Variety 97.7 was "
If I Ever Lose My Faith In You "If I Ever Lose My Faith in You" is a song by English singer Sting. It was released as the lead single from his fourth studio album, ''Ten Summoner's Tales'' (1993), on 1 February 1993. The song reached number 17 on the US ''Billboard'' Hot 10 ...
" by
Sting Sting may refer to: * Stinger or sting, a structure of an animal to inject venom, or the injury produced by a stinger * Irritating hairs or prickles of a stinging plant, or the plant itself Fictional characters and entities * Sting (Middle-eart ...
. * Morning show host John Patrick couldn't talk for the first 15 minutes the station was on the air because engineers still hadn't yet finished wiring the audio board. * WVRT was the first station in Williamsport to utilize digital computer automation. Often the weekday DJs would record voice tracks for the weekend that sounded live, as if the DJ were in the studio. * Variety 97.7's original live remote broadcast vehicle was a Volkswagen
Vanagon The Volkswagen Type 2 (T3) was the third generation of the Volkswagen Transporter and was marketed under various nameplates worldwide – including the Transporter or Caravelle in Europe, T25 in the UK, Microbus in South Africa, and Vanagon in ...
mini-bus, which often had to be "jump started" just like the one in the movie ''
Little Miss Sunshine ''Little Miss Sunshine'' is a 2006 American tragicomedy road film and the feature film directorial debut of the husband–wife team of Jonathan Dayton and Valerie Faris. The screenplay was written by first-time writer Michael Arndt. The film sta ...
''. * As an April Fools' Day joke in 1998, John Patrick looped the end of the song "
Lovin', Touchin', Squeezin' "Lovin', Touchin', Squeezin'" is a song by American rock group Journey released as a single in 1979 from the album ''Evolution''. Chart performance The song was Journey's first Top 40 hit in the United States, reaching No. 16 on the ''Billboar ...
" by
Journey Journey or journeying may refer to: * Travel, the movement of people between distant geographical locations ** Day's journey, a measurement of distance ** Road trip, a long-distance journey on the road Animals * Journey (horse), a thoroughbred ra ...
for almost an hour and played it on the air after the 7 a.m. news. Patrick took calls on the air about his "Compact Disc being stuck." *The original Variety 97.7 on-air line-up was: **John Patrick - Mornings **Jeff Austin - Middays **Mike Stevens - Afternoons **Troy Lee - Evenings **Overnights were board-oped until the computer automation was installed.


Current V-97 on-air lineup

Mornings: Elvis Duran Mid-days: On-Air with Ryan Seacrest Afternoons: Marlyn & DC Evenings: On Air Romeo Overnights: JoJo Wright Weekends: Boy Toy Jesse, Letty B, JoJo Wright, Romeo (
Most Requested Live Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...
), Tanya Rad & EJ ( The Vibe), and
Ryan Seacrest Ryan John Seacrest (born December 24, 1974) is an American media personality and producer. He is the co-host of ''Live with Kelly and Ryan'', as well as the host of multiple media shows including ''American Idol'', ''American Top 40'', and '' ...
(
AT40 ''American Top 40'' (previously abbreviated to ''AT40'') is an internationally syndicated, independent song countdown radio program created by Casey Kasem, Don Bustany, Tom Rounds, and Ron Jacobs. The program is currently hosted by Ryan Seacr ...
)


External links

* {{IHeartMedia VRT Radio stations established in 1987 IHeartMedia radio stations Contemporary hit radio stations in the United States