WVBB (97.7
FM) is an
Urban Adult Contemporary
Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music ...
formatted
broadcast radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed to
Elliston-Lafayette, Virginia
Elliston-Lafayette was a census-designated place (CDP) in Montgomery County, Virginia, United States. The population was 1,241 at the 2000 census; in 2010, Elliston and Lafayette were split into separate CDPs. It is part of the Blacksburg&ndash ...
, serving the
Roanoke/
Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.
Station swap
All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for
WRON-FM (now on 103.1), which took place on August 1, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving
Greenbrier County, West Virginia
Greenbrier County () is a county in the U.S. state of West Virginia. As of the 2020 census, the population was 32,977. Its county seat is Lewisburg. The county was formed in 1778 from Botetourt and Montgomery counties in Virginia.
History
...
.
Station sale
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based
WVBE-FM. On December 9, 2011, the callsign was changed to WVBB. The station has been a full-time simulcast of WVBE since then, but breaks off to serve as the Roanoke-area affiliate for
Virginia Cavaliers football and men's basketball.
References
External links
The Vibe Online*
VBB
Radio stations established in 1983
1983 establishments in Virginia
Urban adult contemporary radio stations in the United States
{{Virginia-radio-station-stub