''Wrapped'' is an alternative

lifestyle magazine Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...

from

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

that caters to the entire

LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is a ...

community and is not gender-dominated.

History and profile

''Wrapped'' was launched in 2004. Ladies And Ladders purchased the magazine early in 2006. Marie Gregory, owner and publisher originally form the UK, employed Albert Lotter, as Editor and with complete control over the magazine's direction and editorial drive. During this period, ''Wrapped'' acquired a finalist position in the 2006 Nedbank Art's and Culture Trust Awards, for its contribution to culture in

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

. The magazine has been actively involved in various awareness projects, as well as charity campaigns. With the annual Sisters With Blisters walk (money donated for abused women and children) the magazine took part in walking three kilometres in high heels. Even sporty and muscular Albert "Al" Lotter participated in a pair of green-turquoise stiletto heels. When interviewed as to why he took part, he said "It's abusing yourself for women and kids who suffer, except this is self-inflicted. I will probably have blisters on my blisters after this." The editor is a known activist and charity supporter, he has often donated money to worthy causes all over South Africa. ''Wrapped'' is headquartered in

Pretoria Pretoria () is South Africa's administrative capital, serving as the seat of the Executive (government), executive branch of government, and as the host to all foreign embassies to South Africa. Pretoria straddles the Apies River and extends ...

, with international distribution points. The magazine title was bought over in May 2007. Morne Ebersohn assumed the role of publisher from Edition 12 of the magazine. Under his direction, the magazine has been repackaged to cater to the 25- to 35-year-old gay man living in metropolitan areas. The magazine became the first South African Gay Lifestyle magazine to advertise on television, radio, cinema and the internet. ''Wrapped'' became the first gay publication in South Africa to become Audit Bureau of Circulation (ABC) certified. Advertising support for the magazine has increased since the magazine was repackaged to become a truly lifestyle magazine. Wrapped TV was launched as a new brand in March 2008. The Wrapped TV Channel which is run on the YouTube platform will give viewers a behind the scene view of what happens at Wrapped Magazine. During December 2008 a decision was made give ''Wrapped'' a cover to cover redesign. Edition 20 of ''Wrapped'' went on sale during the last week of April 2009 and the feedback on the magazine was overwhelming. The new design focussed on a much cleaner and more relevant magazine for the Wrapped target audience.

References

External links

Official website
2004 establishments in South Africa LGBT-related magazines LGBT culture in South Africa Magazines established in 2004 Magazines published in South Africa Mass media in Pretoria {{LGBT-mag-stub