{{Infobox company , name = World Balance , logo = World Balance logo.svg , logo_size = 200 , image = , image_size = , image_caption = , former_name = , type =

Private Private or privates may refer to: Music * " In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorde ...

, foundation = {{start date and age, 1980 , founders = Chong Family (Arsenio Chong, Armani Chong, and Sin Chong) , location =

Caloocan Caloocan, officially the City of Caloocan ( fil, Lungsod ng Caloocan; ), is a 1st class highly urbanized city in Metropolitan Manila, Philippines. According to the 2020 census, it has a population of 1,661,584 people making it the fourth-most ...

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

, Philippines , key_people = Barnaby Chong (

President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

){{cite web, url=https://www.speedmagazine.ph/world-balance-expands-footprint-in-visayas/ , title=World Balance expands footprint in Visayas , website=speedmagazine.ph , date=2016-09-22 , access-date=2020-12-26 , industry =

Footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...

, products =

Athletic shoe Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

, subsid = , num_employees = 1000 worldwide (2019 est.) , revenue = , homepage = {{URL, https://www.worldbalance.com.ph/, worldbalance.com.ph World Balance (WB or W) is a Filipino sports footwear and apparel brand that was established in 1980. A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.

History

In 1980, Arsenio Chong, Armani Chong, and Sin Chong founded World Balance International Incorporated in their current location in Caloocan. In 2006, one of the brothers' sons, Barnaby Chong, took over as the president and CEO while other family members took up key positions within the company. In 2018, the business entity was renamed from World Balance International, Inc. to CHG Global, Inc. reflecting the diversification of the parent company to its other brands and services. In 2020, the company announced that it was converting some of its manufacturing facilities to produce face masks in response to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

; this has been expanded to include a line of protective apparel.

Products

World Balance manufactures a range of shoes and apparel. Its performance and athlesiure shoes include its Bounce pad and Terrasoft lines, named for the type of foam in their soles.{{cite web, title=Calling all Warsies! World Balance just dropped their limited edition Star Wars Collection, url=https://www.alike.com.ph/journals/view/the-force-is-strong-with-world-balances-star-wars-collection-484, publisher=Alike, access-date=2021-01-05, date=2019-10-05 The company manufactures lifestyle sneakers worn for fashion, including

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...

,{{cite web, title=World Balance launches newest collection with Disney, url=https://businessmirror.com.ph/2019/06/26/world-balance-launches-newest-collection-with-disney/, work=Footwear News, access-date=2021-01-05, date=2019-06-26 Secret Fresh, and Smiley World lines. World Balance manufactures a line of everyday apparel including snap button shirt-jackets, windbreakers, long-sleeved shirts and track pants, as well as hoodies, sweaters and sweatpants.{{cite web, title=Philippine Footwer Brand, World Balance, Launches in Dubai Mall, url=https://dubaiofw.com/world-balance-dxb/, work=Hypebeast, access-date=2021-01-05, date=2018-03-21

Sponsorships

The company provides licensed merchandise of the

Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...

(PBA),{{cite web, title=PBA partners with World Balance as the official licensed merchandise provider, url=https://businessmirror.com.ph/2019/04/10/pba-partners-with-world-balance-as-the-official-licensed-merchandise-provider/, publisher=BusinessMirror, access-date=2021-01-05, date=2019-04-10 and is the official sponsor of PBA team

Barangay Ginebra San Miguel The Barangay Ginebra San Miguel is a professional basketball team in the Philippine Basketball Association (PBA). The most popular team in the league, it is owned by Ginebra San Miguel, Inc. (formerly, La Tondeña Distillers, Inc.), a subsidia ...

Scottie Thompson Susan Scott "Scottie" Thompson (born November 9, 1981) is an American film, television, and stage actress. She is best known as ''Jeanne Benoit'' in '' NCIS''. Early life Thompson grew up in Richmond, Virginia, where she attended Collegiate Sc ...

is a brand ambassador. World Balance entered sponsorship in the

Binibining Pilipinas Binibining Pilipinas (abbreviated as Bb. Pilipinas; ) is a national beauty pageant in the Philippines that selects Filipina representatives to compete in one of the Big Four international beauty pageants: Miss International and selects two ot ...

franchise that determines future candidates for international pageants such as

Miss Universe Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stre ...

and

Miss International Miss International (''Miss International Beauty'' or ''The International Beauty Pageant'') is a Japan-based international beauty pageant organized by the International Culture Association. First held in 1960, it is the fourth largest pageant i ...

. The brand sponsored some of the footwear used by the candidates.{{cite news , title=World Balance empowers Binibining Pilipinas candidates , url=https://lifestyle.inquirer.net/334771/world-balance-empowers-binibining-pilipinas-candidates/, publisher=Philippine Daily Inquirer, access-date=2015-08-21, date=2019-05-10

References

{{Reflist

External links

{{commons category * {{official website {{Sports equipment brands {{Running Shoe Brands 1980 establishments in the Philippines 1980s fashion 1990s fashion 2000s fashion 2010s fashion Philippine companies established in 1980 Athletic shoe brands Clothing companies established in 1980 Philippine brands Shoe brands Shoe companies of the Philippines Sporting goods manufacturers of the Philippines Sportswear brands Companies based in Caloocan