The World Association for Christian Communication (WACC) is an international

NGO A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...

registered as a charity in Canada and the United Kingdom. WACC has members in 120 countries. Members are organised into eight Regional Associations (Africa, Asia, Caribbean, Europe, Latin America, Middle East, North America and Pacific).

History

The origins of WACC date back to 1950 when Christian communicators from Europe and North America began seeking guidelines for the future of religious broadcasting. Several organisations, including the

World Council of Churches The World Council of Churches (WCC) is a worldwide Christian inter-church organization founded in 1948 to work for the cause of ecumenism. Its full members today include the Assyrian Church of the East, the Oriental Orthodox Churches, most ju ...

, shared the same concerns and they eventually joined forces to establish the 'old' WACC in 1968. Rapid developments in mass media worldwide and a concern to integrate the work of the Agency for Christian Literature Development of the

led to a merger in 1975 that created the present WACC. In 1986 WACC adopted its Christian Principles of Communication as a statement of core values based on Liberation Theology's option for the poor. WACC's Theory of Change articulates how a focus on communication—as a right, as a practice, as a skill and as a profession—is fundamental to achieving dignity, inclusion, and informed and active participation, essential to sustainable development and just and peaceful communities.

Activities

WACC's wide-ranging activities include support for communication projects mainly, but not exclusively, in the global south; the promotion of analysis, reflection and action on important topics related to its areas of concern; support for networking within and beyond its membership; and publication and sharing of information. WACC's project support has traditionally been largely of a responsive nature. WACC's largest single activity is

The Global Media Monitoring Project The Global Media Monitoring Project (GMMP) is the largest international study of gender in the news media. It is also an advocacy organization that aims to change the representation of women in the news media. Every five years since 1995 the GMMP co ...

(GMMP) a worldwide longitudinal study (1995, 2000, 2005) on the representation of women in the world's media. The fifth research in the series was conducted in 2015 by hundreds of volunteers in 114 countries around the world. The next GMMP is scheduled for 2020. WACC, which celebrated its 50th anniversary in 2018, WACC has been instrumental in developing the concept of

Communication Rights Communication rights involve freedom of opinion and expression, democratic media governance, media ownership and media control, participation in one's own culture, linguistic rights, rights to education, privacy, assemble, and self-determina ...

and their relationship to participatory development communication.

External links

WACC Global home page

Who Makes the News
- The home of the Global Media Monitoring Project (GMMP)
Centre for Communication Rights

WACC Talks
- Short video clips on key themes related to communication rights {{Authority control International Christian organizations Charities based in Canada