Workington man is a political term used by

polling Poll, polled, or polling may refer to: Figurative head counts * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling places o ...

companies in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. Named after the

Cumbria Cumbria ( ) is a ceremonial and non-metropolitan county in North West England, bordering Scotland. The county and Cumbria County Council, its local government, came into existence in 1974 after the passage of the Local Government Act 1972. C ...

town of

Workington Workington is a coastal town and civil parish at the mouth of the River Derwent on the west coast in the Allerdale borough of Cumbria, England. The town was historically in Cumberland. At the 2011 census it had a population of 25,207. Locat ...

, the term was first used ahead of the 2019 general election. Workington man describes the stereotypical swing voter who it was believed would determine the election result. Their support of the

Conservatives Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

in the 2019 election helped the party break the Labour Party's Red Wall of safe seats. The term was invented by Onward, a centre right think tank, with a ''

Guardian Guardian usually refers to: * Legal guardian, a person with the authority and duty to care for the interests of another * ''The Guardian'', a British daily newspaper (The) Guardian(s) may also refer to: Places * Guardian, West Virginia, Unite ...

'' article describing the characteristics of Workington man as a northern male over the age of 45 without a university degree, who enjoys

rugby league Rugby league football, commonly known as just rugby league and sometimes football, footy, rugby or league, is a full-contact sport played by two teams of thirteen players on a rectangular field measuring 68 metres (75 yards) wide and 11 ...

, and who had previously supported Labour but voted for

Brexit Brexit (; a portmanteau of "British exit") was the withdrawal of the United Kingdom (UK) from the European Union (EU) at 23:00 GMT on 31 January 2020 (00:00 1 February 2020 CET).The UK also left the European Atomic Energy Community (EAEC or ...

in the 2016 referendum. The ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

'' described the term as "just the latest depressing political caricature". The term is similar to political stereotypes used at previous elections, such as

Worcester woman ''Worcester woman'' is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a working class woman in her 30s with two children who worries about quality of life issues and has little ...

, who were thought to define the characteristics of a key target voter. Labour had held the

constituency for most of its 100-year history, with the exception being the period following the 1976 by-election, which saw a Conservative candidate elected against a backdrop of Labour in government at national level. Less than three years after this by-election victory, the seat returned to Labour at the 1979 general election. Going into the 2019 general election, it was seen as a key marginal seat for the Conservatives to win from Labour. On a 9.7% swing, it fell to the Conservatives on election night, marking the first time the seat had elected a Conservative at a general election.

References

2019 United Kingdom general election English culture 2019 in British politics Political terms in the United Kingdom Politics of Allerdale Polling terms Stereotypes Workington Socioeconomic stereotypes {{UK-poli-stub

See also

References