WordLift is a

start-up A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...

founded in 2017 and based in

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

. The company developed the

WordPress WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture ...

plugin of the same name, which, through the use of semantic technologies and

artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...

, optimises the writing and organisation of content and the findability of websites. Wordlift supports 32 different languages and in 2017 has had over 200 clients, amongst which are SalzburgerLand Tourismus GmbH,

Greenpeace Greenpeace is an independent global campaigning network, founded in Canada in 1971 by Irving Stowe and Dorothy Stowe, immigrant environmental activists from the United States. Greenpeace states its goal is to "ensure the ability of the Earth t ...

, Legambiente and The American University in Cairo.

History

WordLift was founded in Rome in 2017 by Andrea Volpini, David Riccitelli, and other partners, and its plugin was developed using the results of European Union's research and development projects Interactive Knowledge Stack (IKS) and Media in Context (MICO). Both projects were co-funded by the

European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...

and aimed at developing

open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...

semantic Semantics (from grc, σημαντικός ''sēmantikós'', "significant") is the study of reference, meaning, or truth. The term can be used to refer to subfields of several distinct disciplines, including philosophy, linguistics and comput ...

technologies. WordLift aids content writing on the web by enriching it with structured

metadata Metadata is "data that provides information about other data", but not the content of the data, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive ...

that increases the PageRank of website pages. In March 2017 WordLift has created a

partnership A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments o ...

with WooRank, a Belgian a company specialising in

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

, thus obtaining a 200.000 euro grant.

Awards

In 2011 WordLift took part and the IKS Semantics UX Contest winning 40.000 euros. In 2020 WordLift, together with its partners Redlink GmbH, SalzburgerLand Tourismus GmbH and the Semantic Technology Institute at the

University of Innsbruck The University of Innsbruck (german: Leopold-Franzens-Universität Innsbruck; la, Universitas Leopoldino Franciscea) is a public research university in Innsbruck, the capital of the Austrian federal state of Tyrol, founded on October 15, 1669. ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

, has received funding support from European Union to develop a new project that will make available the tool's Agentive SEO technology for any

Content Management System A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

. The project, called WordLift Next Generation, received the financial support of Eurostars Horizon 2020, a program promoted by the European Union that supports research activities and innovative small and medium-sized enterprises.{{cite web, url=https://www.askanews.it/economia/2020/02/11/wordlift-si-espande-e-porta-lai-nella-seo-di-tutti-i-siti-web-pn_20200211_00155/, website= Askanews , title=WordLift si espande e porta l'AI nella SEO di tutti i siti web, date=11 February 2020, access-date=25 February 2020

References

External links

Official Website
Blog software Semantic Web companies Content management systems Free software programmed in PHP WordPress Website management Italian companies established in 2017

History

Awards

See also

References

External links