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Woodrow Gelman (1915 – February 9, 1978) was a publisher, cartoonist, novelist and an artist-writer for both animation and comic books. As the publisher of Nostalgia Press, he pioneered the reprinting of vintage
comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...
s in quality hardcovers and trade paperbacks. As an editor and art director for two-and-a-half decades at Topps Chewing Gum, he introduced many innovations in trading cards and humor products. Gelman was the co-creator of Popsicle Pete and the co-creator of
Bazooka Joe Bazooka Joe is a comic strip character featured on small comics included in individually wrapped pieces of Bazooka bubble gum. He wears a black eyepatch, lending him a distinctive appearance. He is one of the more recognizable American advertisin ...
for Topps.Mint Condition: How Baseball Cards Became an American Obsession, p.117, Dave Jamieson, 2010, Atlantic Monthly Press, imprint of Grove/Atlantic Inc., New York, NY, He was also a co-creator of ''
Mars Attacks ''Mars Attacks'' is a science fiction-themed trading card series released in 1962 by Topps. The cards feature artwork by science fiction artists Wally Wood and Norman Saunders. The cards form a story arc, which tells of the invasion of Earth by c ...
'', adapted into the 1996 film by
Tim Burton Timothy Walter Burton (born August 25, 1958) is an American filmmaker and animator. He is known for his gothic fantasy and horror films such as ''Beetlejuice'' (1988), ''Edward Scissorhands'' (1990), ''The Nightmare Before Christmas'' (1993), ...
.IMDb
/ref> Born in Brooklyn, Gelman attended City College of New York, Cooper Union and
Pratt Institute Pratt Institute is a private university with its main campus in Brooklyn, New York (state), New York. It has a satellite campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The school was ...
before signing on as an assistant animator, in-betweener and scripter with
Fleischer Studios Fleischer Studios () is an American animation studio founded in 1929 by brothers Max and Dave Fleischer, who ran the pioneering company from its inception until its acquisition by Paramount Pictures, the parent company and the distributor of i ...
in 1939, continuing to write for
Famous Studios Famous Studios (renamed Paramount Cartoon Studios in 1956) was the first animation division of the film studio Paramount Pictures from 1942 to 1967. Famous was founded as a successor company to Fleischer Studios, after Paramount seized contro ...
in 1946. He is the uncle of the psychologist
Susan Gelman Susan A. Gelman (born July 24, 1957) is currently Heinz Werner Distinguished University Professor of psychology and linguistics and the director of the Conceptual Development Laboratory at the University of Michigan. Gelman studies language and ...
and the statistician
Andrew Gelman Andrew Eric Gelman (born February 11, 1965) is an American statistician and professor of statistics and political science at Columbia University. Gelman received bachelor of science degrees in mathematics and in physics from MIT, where he was a ...
.


Comic books and advertising

Gelman was the creator and writer of
talking animal A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
feature "The Dodo and the Frog" for
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
. His comic book work from 1944 to 1954 included ''Nutsy Squirrel'' and other talking animal comic books of the 1940s, including ''Funny Stuff'' and ''
Comic Cavalcade ''Comic Cavalcade'' was an anthology comic book published by DC Comics from 1942 to 1954. Most American comic book publishers in the 1930s and 1940s Golden Age of comic books published anthology titles that showcased a variety of characters, usua ...
''. He also wrote and drew the crime story, "The Kid from Brooklyn!", for ''Heroic Comics'' #32 (Sept. 1945). In 1945, Gelman teamed with Ben Solomon to form a New York advertising art service, Solomon & Gelman, to create advertising campaigns involving cartoon characters, such as their '' Popsicle Pete'' magazine and ads for the Popsicle company. Topps writer-editor
Len Brown Leonard Charles Brown (born 1 October 1956)) is a former mayor of Auckland, New Zealand, and former head of the Auckland Council. He won the 2010 Auckland mayoral election on 9 October 2010 and was sworn in as Mayor of Auckland on 1 Novembe ...
recalled how the partnership led to Solomon and Gelman to sign on full-time with Topps:


Topps

In the autumn of 1951, Gelman and
Sy Berger Seymour Perry Berger (July 12, 1923 – December 14, 2014) was an employee of the Topps company for over 50 years. He is credited as being the co-designer of the 1952 Topps baseball series, as is regarded as "the father of modern baseball cards". ...
, then a 28-year-old
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
veteran, designed the 1952
Topps The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Formerly based in New York City, Topps is best known as a leading producer of American Football Card, American football, Baseball card, baseb ...
baseball card A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, sta ...
set on the kitchen table of Berger's apartment on Alabama Avenue in the Broadway Junction section of
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
. From 1953 to the late 1970s, Gelman headed Topps's Product Development Department, working with a staff that included associate creative director Len Brown, gagwriter
Stan Hart Stan Hart (September 12, 1928 – July 27, 2017
) was an American comedy writer with many television ...
, visual concept creator Larry Reilly, writer-cartoonists Art Spiegelman and Bhob Stewart, and designer-cartoonist Rick Varesi. Gelman assigned work to numerous freelance cartoonists, including Jack Davis, Mort Drucker,
Jay Lynch Jay Patrick Lynch (January 7, 1945 – March 5, 2017) was an American cartoonist who played a key role in the underground comix movement with his ''Bijou Funnies'' and other titles. He is best known for his comic strip ''Nard n' Pat'' and the r ...
, Bob Powell, John Severin, Tom Sutton, Basil Wolverton and Wally Wood. Beginning in 1967, Gelman supervised '' Wacky Packages'', one of the biggest fads of the 1970s, and he was responsible for devising many other Topps cards, stickers, posters and humor products over decades.''Wacky Packages'', Abrams, 2008.


Triple Nickel Books

In 1955, the firm of Solomon & Gelman published a series of 64-page juvenile novelettes. Because they retailed for 15 cents, the line was called Triple Nickel Books. The first Triple Nickel Book was very successful, as it was based on the life of Davy Crockett when Crockett was a national fad. At the same time, they published two other Triple Nickel Books about the adventures of the Power Boys, juvenile fiction in the tradition of the Hardy Boys. At least eight Power Boys adventures were published under the pseudonym Arthur Benwood, a name created by combining the first names of Ben Solomon and Woody Gelman. The line includes ''The Secret of Crazy Cavern'' (1955), ''Riddle of the Sunken Ship'' (1955), ''Castle of Curious Creatures'' (1956) and ''Mystery of the Marble Face'' (1956). These books are included in the University of South Florida's Special Collections: Tampa Children's Literature Collection. (The Triple Nickel titles are apparently unrelated to Mel Lyle's later and slightly better-known
Power Boys The Power Boys are a series of six juvenile mystery novels that were published from 1964 to 1967 by Whitman Publishing. The books were written by Mel Lyle, a pseudonym, and illustrated by Raymond Burns.Diane McClure Jones & Rosemary Jones, ''Boys' ...
series from the mid-1960s.)


Nostalgia Press

After doing a facsimile reprint of the 1945 ''Little Nemo in Slumberland'' softcover, with an
August Derleth August William Derleth (February 24, 1909 – July 4, 1971) was an American writer and anthologist. Though best remembered as the first book publisher of the writings of H. P. Lovecraft, and for his own contributions to the Cthulhu Mythos and the ...
introduction, Gelman began Nostalgia Press in the early 1960s. One of the earliest Nostalgia Press books was ''The Picture History of
Charlie Chaplin Sir Charles Spencer Chaplin Jr. (16 April 188925 December 1977) was an English comic actor, filmmaker, and composer who rose to fame in the era of silent film. He became a worldwide icon through his screen persona, the Tramp, and is consider ...
'' (1965), designed by Gelman and showcasing a large collection of rare Chaplin memorabilia. In 1960, he was an associate editor of ''
The American Card Catalog ''The American Card Catalog: The Standard Guide on All Collected Cards and Their Values'' is a reference book for American trading cards produced before 1951, compiled by Jefferson Burdick. Some collectors regard the book as the most important i ...
''. The first Nostalgia Press hardcover was ''Flash Gordon'' (1967), a reprint of
Alex Raymond Alexander Gillespie Raymond Jr. (October 2, 1909 – September 6, 1956) was an American cartoonist who was best known for creating the '' Flash Gordon'' comic strip for King Features Syndicate in 1934. The strip was subsequently adapted into m ...
comic strips, and this book had a follow-up utilizing ''Flash Gordon'' proof sheets supplied to Gelman by the artist Al Williamson. Two years later, he compiled art by
Charles Dana Gibson Charles Dana Gibson (September 14, 1867 – December 23, 1944) was an American illustrator. He was best known for his creation of the Gibson Girl, an iconic representation of the beautiful and independent Euro-American woman at the turn of the ...
for ''The Best of Charles Dana Gibson'' (Bounty Books, 1969), with accompanying biographical material and an introduction by Gelman. Nostalgia Press editors Ron Barlow and Bhob Stewart, along with EC publisher
Bill Gaines William Maxwell Gaines (; March 1, 1922 – June 3, 1992), was an American publisher and co-editor of EC Comics. Following a shift in EC's direction in 1950, Gaines presided over what became an artistically influential and historically import ...
, selected 23 stories, one previously unpublished, for the full-color ''EC Horror Comics of the 1950s''; with introductions by Stewart and
Larry Stark Larry Stark (born August 4, 1932 in New Brunswick, New Jersey) is an American journalist and reviewer best known for his in-depth coverage of the Boston theater scene at his website, Theater Mirror. In newspapers and online, Stark has written hundr ...
, this oversize (10" x 14") hardcover was published by Nostalgia Press in 1971. In 1973, Gelman published a collection of ''Little Nemo'' strips, first published in Italy. Gelman discovered original strips at a cartoon studio where McCay's son worked in 1966. Many of the original drawings that Gelman recovered were displayed at the
Metropolitan Museum of Art The Metropolitan Museum of Art of New York City, colloquially "the Met", is the largest art museum in the Americas. Its permanent collection contains over two million works, divided among 17 curatorial departments. The main building at 1000 ...
under the direction of curator A. Hyatt Mayor. In the 1970s, Gelman did two collections of ''
Scorchy Smith ''Scorchy Smith'' is an American adventure comic strip created by artist John Terry that ran from March 17, 1930 to December 30, 1961. Scorchy Smith was a pilot-for-hire whose initial adventures took him across America, fighting criminals and aid ...
'', and he moved into yet another area, publishing a magazine, ''Nostalgia Comics'', mainly devoted to reprints of comic strips. The first issue of his earlier magazine, ''Nostalgia Illustrated'', was completed in 1967 as a dummy but was never published. Instead, Gelman sold the title and some material to Magazine Management, which did at least a dozen nationally distributed issues in the early 1970s. During the 1970s, he also published his ''Golden Age of the Comics'' series, reprinting such strips as ''
Mandrake the Magician ''Mandrake the Magician'' is a syndicated newspaper comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloon ...
'', ''
Terry and the Pirates ''Terry and the Pirates'' is an action-adventure comic strip created by cartoonist Milton Caniff, which originally ran from October 22, 1934, to February 25, 1973. Captain Joseph Patterson, editor for the Chicago Tribune New York News Syndicate, ...
'' and ''
Thimble Theatre Popeye the Sailor Man is a fictional cartoon character created by E. C. Segar, Elzie Crisler Segar.Robert Altman Robert Bernard Altman ( ; February 20, 1925 – November 20, 2006) was an American film director, screenwriter, and producer. He was a five-time nominee of the Academy Award for Best Director and is considered an enduring figure from the New H ...
's live-action film '' Popeye'' (1980) is adapted from E. C. Segar's ''Thimble Theatre'' comic strip. The screenplay by Jules Feiffer was based directly on ''Thimble Theatre Starring Popeye the Sailor'', a hardcover reprint collection of 1936-37 Segar strips published in 1971 by Nostalgia Press. Tim Burton's film ''Mars Attacks'' (1996) was adapted from Topps 1962 ''
Mars Attacks ''Mars Attacks'' is a science fiction-themed trading card series released in 1962 by Topps. The cards feature artwork by science fiction artists Wally Wood and Norman Saunders. The cards form a story arc, which tells of the invasion of Earth by c ...
'' trading card series written by Gelman and Len Brown and illustrated by Wally Wood, Bob Powell and Norman Saunders.


Awards

In 1971, he was honored by the
Academy of Comic Book Arts The Academy of Comic Book Arts (ACBA) was an American professional organization of the 1970s that was designed to be the comic book industry analog of such groups as the Academy of Motion Picture Arts and Sciences. Composed of comic-book profession ...
with Recognition for Preservation and Popularization of Comic Art. Gelman, who lived in Malverne, Long Island, maintained a collection of rare American and European periodicals dating back to the 19th century. His collection of
Winsor McCay Zenas Winsor McCay ( – July 26, 1934) was an American cartoonist and animator. He is best known for the comic strip ''Little Nemo'' (1905–14; 1924–26) and the animated film ''Gertie the Dinosaur'' (1914). For contractual reasons, he worke ...
cartoons is housed in the Billy Ireland Cartoon Library & Museum at
Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...
. He died February 9, 1978 of a stroke at Franklin General Hospital, Valley Stream, Long Island."Woodrow Gelman, 62, Publisher And Collector of Nostalgia Items," ''The New York Times'', February 11, 1978.
/ref> His niece
Susan Gelman Susan A. Gelman (born July 24, 1957) is currently Heinz Werner Distinguished University Professor of psychology and linguistics and the director of the Conceptual Development Laboratory at the University of Michigan. Gelman studies language and ...
and nephew
Andrew Gelman Andrew Eric Gelman (born February 11, 1965) is an American statistician and professor of statistics and political science at Columbia University. Gelman received bachelor of science degrees in mathematics and in physics from MIT, where he was a ...
are prominent academics.


See also

* List of Flash Gordon comic strips


References


External links


Lambiek Comiclopedia biography.Wacky Packages Web Pages
* {{DEFAULTSORT:Gelman, Woody 1915 births 1978 deaths American art directors American cartoonists American comics writers American comics artists American book publishers (people) Baseball cards People from Malverne, New York 20th-century American businesspeople Fleischer Studios people Famous Studios people