''Women's Running'', formerly ''Her Sports + Fitness'' is a magazine geared towards female running enthusiasts. Published 6 times yearly by
Outside, it is the only women's-specific running magazine available in the North American market. According to the publisher it was created "to serve a rapidly growing community of female runners."
[Competitor Group''Overview – Women's Running Magazine''](_blank)
Retrieved March 9, 2013
The magazine's editor-in-chief is Jen Ator. Jen was previously the fitness director of
Women's Health
Women's health differs from that of men in many unique ways. Women's health is an example of population health, where health is defined by the World Health Organization as "a state of complete physical, mental and social well-being and not mer ...
for ten years.
History
Founding
Before becoming ''Women's Running'' the magazine was first published in 2004 under the name ''Her Sports + Fitness'', founded by former marketing executive and
Martha Stewart apprentice Dawna Stone. Stone, also a triathlete, has said she got the idea to start an athletic magazine specifically designed for women after finding out
Sports Illustrated for Women
''Sports Illustrated Women'' (previously called ''Sports Illustrated for Women'') and also known as ''SI Women'', was a bimonthly sports magazine covering (according to its statement of purpose) "the sports that women play and what they want to fo ...
, her favorite magazine, was being discontinued.
[University of California Haas School of Business]
Dawna Stone
CalBusiness. (Winter 2011). Retrieved March 9, 2013
In 2004, ''Her Sports'' won th
Florida Magazine Association'sCharlie Award for "Best New Magazine."
Rebranding
In 2008, ''Her Sports'' was renamed ''Women's Running,'' a change aimed at serving the growing community of female runners—a demographic also noticed by other industry magazines such as
Runner's World
''Runner's World'' is a globally circulated monthly magazine for runners of all skills sets, published by Hearst in Easton, Pennsylvania, in the United States. Before its acquisition by Hearst, it was founded and published by Rodale, Inc. in E ...
. According to RunningUSA, the rebranding tripled newsstand sales and dramatically increased subscriptions.
Redesign
The magazine was redesigned in early 2012, unveiled for the first time in the March/April 2012 issue. The redesign included a new cover featuring celebrities and elite athletes, a "reader's corner" that featured issues popular on the magazine's social media websites, and the "parting shot" – dubbed "a sneak peak into the running life of a professional athlete."
Competitor Group Ownership
On June 1, 2012 Competitor Group announced their acquisition of Women's Running Magazine, WomensRunning.com, and the Women's Half Marathon Series for an undisclosed amount. "This is a watershed moment for our organization as we greatly expand our media and event portfolio with a collection of powerful assets from which we will create the largest participatory platform in the world dedicated to female athletes,” said Scott Dickey, CEO of CGI in a press release.
Current Owner
On October 12, 2017, ''Women's Running,'' along with other titles including ''
VeloNews
''VeloNews'' is an American cycling magazine headquartered in Boulder, CO. It is published by Outside and is devoted to the sport of cycling.
History
The magazine was first published as ''Northeast Cycling News'' in March 1972 by Barbara and R ...
'' and ''Triathlete'' as well as book publisher VeloPress, were sold to Pocket Outdoor media. Women's Running was purchased by Outside in 2021.
Other
In 2016 Amelia Gapin became the first openly transgender woman to be featured on the cover of ''Women's Running''.
Circulation
The magazine has a nationwide circulation of 105,000 (unaudited).
[CisionNavigator]
Top 10 Running/Marathon/Triathlon magazines in the US
Retrieved March 9, 2013 The publisher estimates the readership to be 192,000.
References
{{reflist
External links
Official Website
Magazines established in 2004