''Woman's Day'' is an American

women's A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as " women's rights" to denote female humans rega ...

monthly magazine that covers such topics as

homemaking Homemaking is mainly an American and Canadian term for the management of a home, otherwise known as housework, housekeeping, housewifery or household management. It is the act of overseeing the organizational, day-to-day operations of a house o ...

, food, nutrition,

physical fitness Physical fitness is a state of health and well-being and, more specifically, the ability to perform aspects of Outline of sports, sports, occupations and daily activities. Physical fitness is generally achieved through proper nutrition, moderate ...

, physical attractiveness, and

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

. The print edition is one of the Seven Sisters magazines. The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company; the current publisher is

Hearst Corporation Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan, New York City. Hearst owns newspapers, magazines, televis ...

History

A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores. Following the 1936 opening of A&P's first modern

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

(in Braddock, Pennsylvania), A&P expanded ''Woman's Day'' in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (¢ today), the magazine featured articles on childcare, crafts, food preparation and

cooking Cooking, cookery, or culinary arts is the art, science and craft of using heat to Outline of food preparation, prepare food for consumption. Cooking techniques and ingredients vary widely, from grilling food over an open fire to using electric ...

, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's '' Jerry on the Job''

comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...

in a 1939 Grape-Nuts ad campaign.Gallery
/ref> Sold exclusively in A&P stores, ''Woman's Day'' had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, ''Woman's Day'' had climbed to a circulation of 6,500,000. In a mid-1960s appeal to

Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stre ...

, an ad for ''Woman's Day'' showed a friendly

pharmacist A pharmacist, also known as a chemist (Commonwealth English) or a druggist (North American and, archaically, Commonwealth English), is a healthcare professional who prepares, controls and distributes medicines and provides advice and instructi ...

named I.A. Morse next to copy that claimed: Fawcett was sold to CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 ''Woman's Day'', along with the rest of Diamandis, was acquired by Hachette Filipacchi Médias which published the magazine from offices at 1633 Broadway in New York. Hearst Magazines bought the Hachette magazines in the US in 2011.

Editors

*Mabel Hill Souvaine (1943–1957) *Eileen Tighe (1957–1966) *Geraldine Rhoads (1966–1982) *Ellen Levine (1982–1991) *Jane Chesnutt (1991–2010) *Elizabeth Mayhew (2010-2012) *Susan Spencer (2012–2020) *Meaghan Murphy (2020–present)

References

External links

*
''United We Stand'': John Clymer cover for July 1942 issue
{{The Great Atlantic and Pacific Tea Company Monthly magazines published in the United States Women's magazines published in the United States Food and drink magazines The Great Atlantic & Pacific Tea Company Hearst Communications publications Magazines established in 1931 Magazines published in New York City Fawcett Publications

History

Editors

See also

References

External links