Womanizer is a German company that produces intimate stimulation devices.
History
Womanizer was created in 2014 in Bavaria, Germany by Michael Lenke. Lenke was inspired by a study concluding that about half of women experience issues in orgasming. The development process took about two years and his wife Brigitte helped to test the prototypes.
In 2017, Johannes Plettenberg became the CEO of the company.
In 2018, Womanizer merged with the Canadian sex toy manufacturer
We-Vibe
We-Vibe is a brand of sex toys manufactured by Standard Innovation, a company founded by a Canadian couple in 2003. It is one of Canada's largest producers of adult toys. The company has sold millions of devices since the launch of its first vibrat ...
. WOW Tech Group was formed through the merger.
In 2020, Womanizer, in collaboration with Lunette, launched the Menstrubation Study, a clinical study to determine whether masturbation can relieve menstrual pain.
In 2021, WOW Tech Group merged with pleasure product manufacturer and distributor Lovehoney to form
Lovehoney Group.
Technology
According to reviews by
Berliner Zeitung
The ''Berliner Zeitung'' (, ''Berlin Newspaper'') is a daily newspaper based in Berlin, Germany. Founded in East Germany in 1945, it is the only East German paper to achieve national prominence since reunification. It is published by Berliner ...
,
Glamour Magazine
''Glamour'' is today an online women's magazine published by Condé Nast Publications. For many years a traditional hard-copy magazine, it was founded in 1939 and first published in April 1939 in the United States. It was originally called '' ...
and
Vice Magazine
''Vice'' (stylized in all caps) is a Canadian-American magazine focused on lifestyle, arts, culture, and news/politics. Founded in 1994 in Montreal as an alternative punk magazine, the founders later launched the youth media company Vice Media, ...
Womanizer's "''Pleasure Air Technology''" is considered "a first-of-its-kind tech in the sex toy market". Instead of a simple vibration mechanism, the Womanizer relies on air vibrations. It is equipped with a small air window that opens and closes as quickly as a hummingbird's wing beat.
Reception
Famous British singer
Lily Allen
Lily Rose Beatrice Allen (born 2 May 1985) is an English singer-songwriter and actress. She is the daughter of actor Keith Allen and film producer Alison Owen. Her music career began in 2005 when she made some of her vocal recordings public ...
mentioned Womanizer in her 2018 memoir ''My Thoughts Exactly''. She joined Womanizer in 2020 as Chief Liberation Officer. Womanizer and Lily Allen also collaborated in creating the special edition ''Lily Allen Liberty''.
[{{Cite web , date=2020-11-11 , title=Can’t wait for Lily Allen’s new sex toy? Read our review of Womanizer’s other vibrator , url=https://www.independent.co.uk/extras/indybest/house-garden/bedroom/lily-allen-womanizer-liberty-premium-sex-toy-women-adult-vibrator-female-review-b1220936.html , access-date=2022-12-27 , website=The Independent , language=en]
References
Sex industry
German companies established in 2014
Sex toy manufacturers