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''Woman Alive!'' was a feminist television show resulting from a collaboration between ''
Ms. Magazine ''Ms.'' is an American feminist magazine co-founded in 1971 by journalist and social/political activist Gloria Steinem. It was the first national American feminist magazine. The original editors were Letty Cottin Pogrebin, Mary Thom, Patricia Ca ...
'' and American
public television Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
. It consisted of one pilot episode (1974) and two series (1975 and 1977).


Background

In 1974, ''Ms. Magazine'' decided that it could reach an even wider audience if they produced a television program.Liza Baskin. (31 January 2013)
“When Ms. Had Its Own TV Show”
Ms. Magazine.
The show was to celebrate women's empowerment by exploring a variety of subjects, including women in politics and sports, job discrimination, and gender differences. The format of the show was meant to mimic a magazine, and featured short documentaries, usually made by independent, women film makers, mixed with short commentaries by and about women, as well as entertainment features of women in the performing arts.O’Connor, John. (22 October 1975)

New York Times.
''Ms.'' collaborated with Dallas' public broadcast station,
KERA-TV KERA-TV (channel 13) is a PBS member television station licensed to Dallas, Texas, United States, serving the Dallas–Fort Worth Metroplex. Owned by North Texas Public Broadcasting, Inc., it is sister to National Public Radio (NPR) member statio ...
, to create one pilot episode of ''Woman Alive!'', and went on to collaborate with New York City's public broadcast station, Channel 13, for the following two series produced in 1975 and 1977.Woman Alive! Collection, 1974-1977: A Finding Aid.
MC 421. Schlesinger Library, Radcliffe Institute, Harvard University, Cambridge, Mass. Accessed May 18, 2020.
All iterations of the show were made possible through a grant from the Corporation for Public Funding.


Pilot Episode

The initial episode of ''Woman Alive!'' was a one-hour special produced in cooperation with KERA-TV Dallas in 1974. The executive producer was
Joan Shigekawa Joan Shigekawa is an American film and television producer, cultural grantmaker, and arts administrator. After a distinguished career as a senior executive at the Rockefeller Foundation, she joined the Obama Administration in 2009 as senior deputy ...
with associate producers Susan Lester and Candida Harper, and field producer Joan Fiore. The pilot episode consisted of several short documentaries, comedy sketches, interviews, and entertainment pieces, including: A short documentary about Pat and Charles Sackrey, Texas natives interviewed at their new home in
Haydenville, Massachusetts Williamsburg is a town in Hampshire County, Massachusetts, United States. The population was 2,504 at the 2020 census. It is part of the Springfield, Massachusetts Metropolitan Statistical Area. History The area was first settled in 1735 an ...
about their attempt to improve their relationship; A consciousness-raising group in
Des Moines, Iowa Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, ...
, which included
Louise Noun Louise Frankel Rosenfield Noun (March 7, 1908 – August 23, 2002) was a feminist, social activist, philanthropist, and civil libertarian. An Iowa native, Noun wrote extensively on the history of feminism in Iowa and the United States, writing ...
; An interview with
Gloria Steinem Gloria Marie Steinem (; born March 25, 1934) is an American journalist and social-political activist who emerged as a nationally recognized leader of second-wave feminism Second-wave feminism was a period of feminist activity that began in ...
at the offices of Ms. Magazine; A round-table discussion amongst members of the
National Black Feminist Organization The National Black Feminist Organization (NBFO) was founded in 1973. The group worked to address the unique issues affecting black women in America.Wilma Pearl Mankiller. The Reader's Companion to U.S. Women's History, Houghton Mifflin Books, 1998 ...
, narrated by Steinem, about their historic first convention; A satirical comedy sketch by feminist comedian
Lily Tomlin Mary Jean "Lily" Tomlin (born September 1, 1939) is an American actress, comedian, writer, singer, and producer. She started her career as a stand-up comedian as well as performing off-Broadway during the 1960s. Her breakout role was on the vari ...
wherein she plays a television psychologist addressing the case of a distraught husband; and
Melissa Manchester Melissa Manchester (born February 15, 1951) is an American singer, songwriter and actress. Since the 1970s, her songs have been carried by adult contemporary radio stations. She has also appeared on television, in films, and on stage. Early l ...
performing the songs "Home to Myself" and "O Heaven."“Feminini-TV”
(June, 1974). Texas Monthly.
The pilot featured working-class women, such as Crystal Lee Jordan
utton Pip Utton is a British actor and playwright. Utton was born 15 February 1952, raised and educated in Cannock. He authored the award-winning ''Adolf'', ''Chaplin'' and ''Only The Lonely''. As one of the leading solo performers in the United Kin ...
and Black women, as it tried to dispel the media representation of the women's movement as white and elitist. One leader of the National Black Feminist Organization criticized the show for marginalizing Black women. Sandra Hollin Flowers wrote that the central episodes—Massachusetts and North Carolina—did not include the “broader representation of that ‘diversity’ we were supposed to have seen.” And the NBFO segment was “totally insufficient”: “There is a great deal more relevance to NBFO … than ''Woman Alive!'' indicated.”Sandra Hollin Flowers to ''Woman Alive'', June 19, 1974, folder 3, National Black Feminist Organization Collection, Special Collections, University Library, University of Illinois at Chicago.


1975 Series

In 1975, ''Woman Alive!'' moved to WNET in New York and became a realized television series with ten thirty-minute episodes. The executive producer was
Ronnie Eldridge Ronnie Eldridge ('' née'' Myers) is an American activist, businesswoman, politician, and television host. She is the current host of ''Eldridge & Co.'', a weekly television talk show on CUNY TV, the television station of the City University of ...
, the producer was Joan Shigekawa, the coordinating producer was Jacqueline Donnet, and the associate producer was Janis Klein. The
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
reviewed this series, remarking that it was not militantly feminist in nature but rather appealed to a broad audience of American women, and while the New York Times remarked that ''Woman Alive!'' was trite at times, it also praised the show for its "impressive level of effectiveness." The first episode of the 1975 series featured a short documentary called ''Army Wives: Change of Command'', filmed by Patricia Sides at the Army base in
Fort Sill, Oklahoma Fort Sill is a United States Army post north of Lawton, Oklahoma, about 85 miles (136.8 km) southwest of Oklahoma City. It covers almost . The fort was first built during the Indian Wars. It is designated as a National Historic Landmark ...
. The documentary explored the new consciousnesses of Army wives.


1977 Series

In 1977 the show went back on the air in New York through WNET. This series consisted of five episodes, which were sixty-minutes long each. Joan Shigekawa served as both executive producer and producers, while Jacqueline Donnet was coordinating producer and Janis Klein was associate producer. This was the final series of the show, which then went off the air. In 1986, Joan Shigekawa gave the records of ''Woman Alive!'' to
Schlesinger Library The Arthur and Elizabeth Schlesinger Library on the History of Women in America is a research library at the Radcliffe Institute for Advanced Study, Harvard University. According to Nancy F. Cott, the Carl and Lily Pforzheimer Foundation Director, ...
in
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston, ...
.


External links


Woman Alive! Collection, 1974-1977; DIGITAL MATERIAL.
MC 421. Schlesinger Library, Radcliffe Institute, Harvard University, Cambridge, Mass. Accessed May 18, 2020. Sue Heinemann. (1996
Timelines of American Women’s History.
Berkeley Publishing Group. New York, NY.


References

{{Reflist American public access television shows American documentary television series Feminist organizations in the United States Magazines published in the United States 1974 American television series debuts 1977 American television series endings