Wolf Brand Chili is a brand of
chili con carne
Chili con carne (also spelled chilli con carne or chile con carne and shortened to chili or chilli; ), meaning " chili with meat", is a spicy stew containing chili peppers (sometimes in the form of chili powder), meat (usually beef), tomatoes ...
currently owned by
ConAgra Foods
Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...
. It is available either with or without
beans.
History of the brand
In 1895, Lyman T. Davis of
Corsicana, Texas
Corsicana is a city in Navarro County, Texas, United States. It is located on Interstate 45, 56 miles northeast of Waco, Texas. The population was 23,770 at the 2010 census. It is the county seat of Navarro County, and an important Agri-busines ...
, sold "Lyman's Famous Chili" for five cents a bowl from the back of a wagon parked on the streets in downtown Corsicana, usually in front of the Blue Front Saloon on Beaton Street. Davis later began canning his chili and marketing it in the immediate area, produced by his company, Lyman's Pure Food Products. It was about that time that he adopted the brand name "Lyman's Famous Wolf Brand Chili", a name in honor of his pet wolf, Kaiser Bill.
In 1924, Lyman sold the Wolf brand to J. C. West and Fred Slauson who began expanding the area of distribution for the chili beyond Corsicana. Salesmen drove distinctive can-shaped trucks labeled with the chili's name, sometimes with Davis' pet wolf in a cage in the back. The vehicle not only provided practical transportation for company salesmen but also was an effective mobile advertisement for their products.
During World War II, families from Texas sent cans of chili to their sons in service. As demand increased after the war, the factory added chili products such as hot dog sauce, turkey with beans, and lean beef chili.
In 1950, Fred Slauson, a gifted artist, sold his half of the company to Doyle and James West then moved to New Mexico to paint. In 1954 the Corsicana company expanded into interstate markets, having previously distributed its products only in Texas.
In 1957
Quaker Oats
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
History Precursor miller companies
In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Sc ...
of Chicago purchased Wolf Brand from then owners Doyle and James West. Quaker Oats continued to operate the Corsicana plant, continuing to use Davis's original recipe.
In 1977 Wolf Brand, along with other chili manufacturers, successfully lobbied the Texas legislature to have chili proclaimed the official "state food" of Texas.
In an effort to consolidate its operations, Quaker Oats closed the Corsicana plant in 1985 and merged its operations with another subsidiary,
Stokley-Van Camp, in Dallas.
ConAgra
Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...
acquired Van Camp's and Wolf Brand from Quaker Oats in 1995.
Davis died in 1954, Slauson in 1962, and West in 1963. All three are buried in Oakwood Cemetery in Corsicana. Doyle and Doris Newton West had two sons and a daughter: Conan Doyle West, Patricia Ann West and Jay Conrad West. James and Lois Toone West had three daughters, Dianne Sherrard West, Joanne Tinkle West, and Bonnie Rebecca West. Doyle died in 1997 and James died in 2002.
Slogan
Wolf Brand Chili's
trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...
ed slogan, "Neighbor, how long has it been since you had a big, thick, steaming bowl of Wolf Brand Chili? Well, that's too long!" is familiar to many Texans.
References
External links
Official Sitefrom ConAgra Foods
Handbook of Texas: Wolf Chilifrom TSHAOnline
{{ConAgra
Food product brands
Conagra Brands brands
Chili con carne