Woke Culture

''Woke'' ( ) is an adjective derived from African-American Vernacular English (AAVE) meaning "alert to racial prejudice and discrimination". Beginning in the 2010s, it came to encompass a broader awareness of social inequalities such as sexism, and has also been used as shorthand for American Left ideas involving identity politics and social justice, such as the notion of white privilege and slavery reparations for African Americans.

The phrase ''stay woke'' had emerged in AAVE by the 1930s, in some contexts referring to an awareness of the social and political issues affecting African Americans. The phrase was uttered in a recording by Lead Belly and later by Erykah Badu. Following the shooting of Michael Brown in Ferguson, Missouri in 2014, the phrase was popularised by Black Lives Matter (BLM) activists seeking to raise awareness about police shootings of African Americans. After seeing use on Black Twitter, the term ''woke'' became an Internet meme and was increasingly used by white people, often to signal their support for BLM, which some commentators have criticised as cultural appropriation. Mainly associated with the millennial generation, the term spread internationally and was added to the ''Oxford English Dictionary'' in 2017.

The terms ''woke-washing'' and ''woke capitalism'' were coined to describe companies who signal support for progressive causes as a substitute for genuine change. By 2020, members of the political center and right wing in several Western countries were using the term ''woke'', often in an ironic way, as an insult for various Progressivism, progressive or leftist movements and ideologies perceived as overzealous, Performative activism, performative, or insincere. In turn, some commentators came to consider it an offensive term with negative associations to those who promote political ideas involving identity and race.

Origins and usage

In some varieties of African-American English, ''woke'' is used in place of ''woken'', the usual past participle form of ''wake''. This has led to the use of ''woke'' as an adjective equivalent to ''awake'', which has become mainstream in the United States. To "stay woke" can express the African-American Vernacular English#Tense and aspect, intensified continuative and habitual grammatical aspect of African American Vernacular English (functioning like Habitual be, habitual ''be''), in essence to always be awake, or to be ever vigilant.

20th century

Black American folk singer-songwriter Huddie Ledbetter, a.k.a. Lead Belly, uses the phrase near the end of the recording of his 1938 song "Scottsboro Boys", which tells the story of Scottsboro Boys, nine black teenagers accused of raping two white women, saying: "I advise everybody, be a little careful when they go along through therebest stay woke, keep their eyes open." Aja Romano writes at ''Vox (website), Vox'' that this represents "Black Americans' need to be aware of racially motivated threats and the potential dangers of white America". J. Saunders Redding recorded a comment from an African American United Mine Workers official in 1940, stating: "Let me tell you buddy. Waking up is a damn sight harder than going to sleep, but we'll stay woke up longer." Reprinted as:

By the mid-20th century, ''woke'' had come to mean "well-informed" or "aware", especially in a political or cultural sense. The ''Oxford English Dictionary'' traces the earliest such usage to a 1962 ''New York Times Magazine'' article titled "If You're Woke You Dig It" by African-American novelist William Melvin Kelley, describing the appropriation of Black slang by white beatniks.

''Woke'' had gained more political connotations by 1971 when the play ''Garvey Lives!'' by Barry Beckham included the line: "I been sleeping all my life. And now that Mr. Garvey done woke me up, I'm gon' stay woke. And I'm gon help him wake up other black folk." Marcus Garvey had himself exhorted his early 20th century audiences, "Wake up Ethiopia! Wake up Africa!" Romano describes this as "a call to global Black citizens to become more socially and Political consciousness, politically conscious".

2000s and early 2010s, #Staywoke hashtag

Through the 2000s and early 2010s, ''woke'' was used either as a term for not literally falling asleep, or as slang for one's suspicions of being cheated on by a romantic partner.
In November 2016, the singer Childish Gambino released the song "Redbone (song), Redbone", which used the term ''stay woke'' in reference to infidelity.
In the 21st century's first decade, the use of ''woke'' encompassed the earlier meaning with an added sense of being "alert to social and/or racial discrimination and injustice".

This usage was popularized by soul singer Erykah Badu's 2008 song "Master Teacher (Erykah Badu song), Master Teacher", via the song's refrain, "I stay woke". Merriam-Webster defines the expression ''stay woke'' in Badu's song as meaning, "self-aware, questioning the dominant paradigm and striving for something better"; and, although within the context of the song, it did not yet have a specific connection to justice issues, Merriam-Webster credits the phrase's use in the song with its later connection to these issues.

Songwriter Georgia Anne Muldrow, who composed "Master Teacher" in 2005, told Okayplayer news and culture editor Elijah Watson that while she was studying jazz at New York University, she learned the invocation ''Stay woke'' from Harlem alto saxophonist Lakecia Benjamin, who used the expression in the meaning of trying to "stay woke" because of tiredness or boredom, "talking about how she was trying to stay up – like literally not pass out". In homage, Muldrow wrote ''stay woke'' in marker on a T-shirt, which over time became suggestive of engaging in the process of the search for herself (as distinct from, for example, merely personal productivity).

According to ''The Economist'', as the term ''woke'' and the ''#Staywoke'' hashtag began to spread online, the term "began to signify a progressive outlook on a host of issues as well as on race".
In a Tweet (Twitter), tweet mentioning the Russian feminist rock group Pussy Riot, whose members had been imprisoned in 2012, Badu wrote: "Truth requires no belief. Stay woke. Watch closely. #FreePussyRiot". This has been cited by ''Know Your Meme'' as one of the first examples of the #Staywoke hashtag.

2010s: Black Lives Matter

Following the shooting of Michael Brown in 2014, The phrase ''stay woke'' was used by activists of the Black Lives Matter (BLM) movement to urge awareness of police abuses. The BET documentary ''Stay Woke: The Black Lives Matter Movement, Stay Woke'', which covered the movement, aired in May 2016. Within the decade of the 2010s, the word ''woke'' (the colloquial, passively voiced past participle of ''wake'') obtained the meaning 'politically and socially aware' among BLM activists.

Broadening usage

While the term ''woke'' initially pertained to issues of racial prejudice and discrimination impacting African Americans, it was appropriated by other activist groups with different causes.
While there is no single agreed-upon definition of the term, it came to be primarily associated with ideas that involve identity and race and which are promoted by progressives, such as the notion of white privilege or slavery reparations for African Americans. Vox (website), Voxs Aja Romano writes that ''woke'' evolved into a "single-word summation of leftist political ideology, centered on social justice politics and critical race theory". Columnist David Brooks (commentator), David Brooks wrote in 2017 that "to be woke is to be radically aware and justifiably paranoid. It is to be cognizant of the rot pervading the power structures." Quoted in Sociologist Marcyliena Morgan contrasts ''woke'' with ''Cool (aesthetic), cool'' in the context of maintaining dignity in the face of social injustice: "While coolness is empty of meaning and interpretation and displays no particular consciousness, woke is explicit and direct regarding injustice, racism, sexism, etc."

The term ''woke'' became increasingly common on Black Twitter, the community of African American users of the social media platform Twitter. André Brock, a professor of black digital studies at the Georgia Institute of Technology, suggested that the term proved popular on Twitter because its brevity suited the platform's 140-character limit. According to Charles Pulliam-Moore, the term began crossing over into general internet usage as early as 2015. The phrase ''stay woke'' became an Internet meme, with searches for ''woke'' on Google surging in 2015.

The term has gained popularity amid an increasing leftward turn on various issues among the American Left; this has partly been a reaction to the right-wing politics of U.S. President Donald Trump, who was elected in 2016, but also to a growing awareness regarding the extent of historical discrimination faced by African Americans. According to Perry Bacon Jr., ideas that have come to be associated with "wokeness" include a rejection of American exceptionalism; a belief that the United States has never been a true democracy; that people of color suffer from Systemic racism, systemic and institutional racism; that white Americans experience white privilege; that African Americans deserve reparations for slavery and post-enslavement discrimination; that disparities among racial groups, for instance in certain professions or industries, are automatic evidence of discrimination; that U.S. law enforcement agencies are designed to discriminate against people of color and so should be Defund the police, defunded, Abolish the police, disbanded, or heavily reformed; that women suffer from systemic sexism; that individuals should be able to identify with any gender or none; that U.S. capitalism is deeply flawed; and that Trump's election to the presidency was not an aberration but a reflection of the prejudices about people of color held by large parts of the U.S. population. Although increasingly accepted across much of the American Left, many of these ideas were nevertheless unpopular among the U.S. population as a whole and among other, especially more centrist, parts of the Democratic Party (United States), Democratic Party.

The term increasingly came to be identified with members of the millennials, millennial generation. In May 2016, MTV News identified ''woke'' as being among ten words teenagers "should know in 2016". The American Dialect Society voted ''woke'' the slang word of the year in 2017. In the same year, the term was included as an entry in ''Oxford English Dictionary''.
By 2019, the term ''woke'' was increasingly being used in an ironic sense, as reflected in the books ''Woke'' by comedian Andrew Doyle (comedian), Andrew Doyle (using the pen name Titania McGrath) and ''Anti-Woke'' by columnist Brendan O'Neill (columnist), Brendan O'Neill.
By 2022, usage of the term had spread beyond the United States, attracting criticism by right-wing political figures in Europe.

As a pejorative

Opponents of progressive social movements often use the term mockingly or sarcastically, implying that "wokeness" is an insincere form of performative activism.
British journalist Steven Poole comments that the term is used to mock "overrighteous liberalism".
In this pejorative sense, ''woke'' means "following an intolerant and moralising ideology".

United States

Among American conservatives, ''woke'' has come to be used primarily as an insult.
Members of the Republican Party (United States), Republican Party have been increasingly using the term to criticize members of the Democratic Party (United States), Democratic Party, while more centrist Democrats use it against more left-leaning members of their own party; such critics accuse those on their left of using cancel culture to damage the employment prospects of those who are not considered sufficiently woke. Perry Bacon Jr. suggests that this "anti-woke posture" is connected to a long-standing promotion of Backlash (sociology), backlash politics by the Republican Party, wherein it promotes white and conservative fear in response to activism by African Americans as well as changing cultural norms.
Such critics often believe that movements such as Black Lives Matter exaggerate the extent of social problems.

Linguist and social critic John McWhorter argues that the history of ''woke'' is similar to that of ''politically correct'', another term once used self-descriptively by the left which was appropriated by the right as an insult, in a process similar to the euphemism treadmill.
Romano compares ''woke'' to ''canceled'' as a term for political correctness' gone awry" among the American right wing.
Attacking the idea of wokeness, along with other ideas such as cancel culture and critical race theory, became a large part of Republican Party electoral strategy. Former President Donald Trump stated in 2021 that the Biden administration was "destroying" the country "with woke", and Republican Missouri senator Josh Hawley used the term to promote his upcoming book by saying the "woke mob" was trying to suppress it.

Europe

In a survey by YouGov, 73% of Britons said they used the term in a disapproving way and 11% in an approving way. In the United Kingdom, the term has also been used as a pejorative by conservative figures.

The phenomenon ''le wokisme'' has also seen use in French politics, particularly around the 2022 French presidential election. Education minister Jean-Michel Blanquer established an "anti-woke think tank" in opposition to what is perceived as an export from the English-speaking world.

Reception

Scholars Michael B. McCormack and Althea Legal-Miller argue that the phrase ''stay woke'' echoes Martin Luther King Jr.'s exhortation "to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change".

Linguist Ben Zimmer writes that with mainstream currency, the term's "original grounding in African-American political consciousness has been obscured". ''The Economist'' states that as the term came to be used more to describe white people active on social media, black activists "criticised the performatively woke for being more concerned with internet point-scoring than systemic change". Journalist Amanda Hess says social media accelerated the word's cultural appropriation, writing, "The conundrum is built in. When white people aspire to get points for consciousness, they walk right into the cross hairs between allyship and appropriation." Hess describes ''woke'' as "the inverse of 'politically correct' [...] It means wanting to be considered correct, and wanting everyone to know just how correct you are".

Writer and activist Chloé Valdary has stated that the concept of being woke is a "double-edged sword" that can "alert people to systemic injustice" while also being "an aggressive, performative take on progressive politics that only makes things worse". Social-justice scholars Tehama Lopez Bunyasi and Candis Watts Smith, in their 2019 book ''Stay Woke: A People's Guide to Making All Black Lives Matter,'' argue against what they term as "Woker-than-Thou-itis: Striving to be educated around issues of social justice is laudable and moral, but striving to be recognized by others as a woke individual is self-serving and misguided." Essayist Maya Binyam, writing in ''The Awl'', ironized about a seeming contest among players who "name racism when it appears" or who disparage "folk who are lagging behind".

In March 2021, ''Les Echos (France), Les Echos'' listed ''woke'' among eight words adopted by Generation Z that indicate "" ["a societal turning point"] in France.

The impact of "woke" sentiment on society has been criticised from various perspectives. In 2018, the British political commentator Andrew Sullivan described the "Great Awokening", describing it as a "cult of social justice on the left, a religion whose followers show the same zeal as any born-again Evangelical [Christian]" and who "punish heresy by banishing sinners from society or coercing them to public demonstrations of shame". In 2021, the British filmmaker and DJ Don Letts suggested that "in a world so woke you can't make a joke", it was difficult for young artists to make protest music without being accused of cultural appropriation.

''Woke-washing'' and ''woke capitalism''

By the mid-2010s, language associated with wokeness had entered the mainstream media and was being used for marketing. Abas Mirzaei, a senior lecturer in branding at Macquarie University says that the term "has been cynically applied to everything from soft drink to razors". In 2018, African-American journalist Sam Sanders (journalist), Sam Sanders argued that the authentic meaning of ''woke'' was being lost to overuse by white liberals and co-option by businesses trying to appear progressive (''woke-washing''), which would ultimately create a backlash.

The term ''woke capitalism'' was coined by writer Ross Douthat for brands that used politically progressive messaging as a substitute for genuine reform. According to ''The Economist'', examples of "woke capitalism" include advertising campaigns designed to appeal to millennials, who often hold more socially liberal views than earlier generations. These campaigns were often perceived by customers as insincere and inauthentic and provoked a backlash summarized by the phrase "get woke, go broke".

Cultural scientists Akane Kanai and Rosalind Gill describe "woke capitalism" as the "dramatically intensifying" trend to include historically marginalized groups (currently primarily in terms of race, gender and religion) as mascots in advertisement with a message of empowerment to signal progressive values. On the one hand, Kanai and Gill argue that this creates an individualized and depoliticized idea of social justice, reducing it to an increase in self-confidence; on the other hand, the omnipresent visibility in advertising can also amplify a Backlash (sociology), backlash against the equality of precisely these minorities. These would become mascots not only of the companies using them, but of the unchallenged Neoliberalism, neoliberal economic system with its socially unjust order itself. For the economically weak, the equality of these minorities would thus become indispensable to the maintenance of this economic system; the minorities would be seen responsible for the losses of this system.

See also

* African-American culture
* Culture war
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* Moral entrepreneur
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References

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{{Black Lives Matter

African-American English
Black Lives Matter
Social justice terminology
American political catchphrases
Political controversies
1940s neologisms
Pejorative terms
Political slurs for people