The Aboriginal Multi-Media Society (AMMSA) is an

Aboriginal Aborigine, aborigine or aboriginal may refer to: *Aborigines (mythology), in Roman mythology * Indigenous peoples, general term for ethnic groups who are the earliest known inhabitants of an area *One of several groups of indigenous peoples, see ...

publisher in Canada dedicated to serving the needs of Aboriginal people throughout Canada. AMMSA was established in 1983 under the Alberta Societies Act and launched its first publication in March 1983 – simply titled ''AMMSA''. The name of this publication was later changed to '' Windspeaker'' in March 1986.

Mission

The Aboriginal Multi-Media Society is an independent Indigenous communications organization committed to facilitating the exchange of information reflecting Indigenous culture to a growing and diverse audience. AMMSA is dedicated to providing objective, mature and balanced coverage of news, information and entertainment relevant to Indigenous issues and peoples while maintaining profound respect for the values, principles and traditions of Indigenous people.

Publications

Not an organization to shy away from embracing technology, AMMSA abandoned the limitations of producing paper products, making the decision to increase its outreach to readers through a new website at Windspeaker.com More news with no subscription costs for readers. History AMMSA published a number of monthly publications listed below * '' Windspeaker'' – Featuring national content; publishing from March 1983 - 2016 AMMSA published the following provincial publications on a monthly basis: * ''Alberta Sweetgrass'' – News and events from Indigenous communities in Alberta Published monthly from December 1993 - 2016 * ''Ontario Birchbark'' - News and events from Indigenous communities in Ontario Published monthly from January 2000 -2016 * ''Raven's Eye'' - News and events from Indigenous communities in British Columbia and the Yukon Published monthly from March 1997 - 2016 * ''Saskatchewan Sage'' - News and events from Indigenous communities in Saskatchewan Published monthly from October 1996 - 2016 AMMSA digitized all of the published articles in its paper products dating back to 1983 and makes them available online as part of an archive of 20,000+ news and information articles. These archives have grown to more than 30,000 articles. Available at AMMSA.com

Radio

AMMSA also operates a radio network, Windspeaker Radio , for Indigenous listeners throughout Alberta. The network studios were originally in Lac La Biche, but are now based in Edmonton. A new transmitter in Edmonton was licensed by the CRTC in 2008, and became the CFWE network's primary station when it launched in July 2009. On June 14, 2017, the CRTC granted AMMSA licenses to operate Type B Native FM radio stations aimed at urban Indigenous audiences in Edmonton at 89.3 MHz as the Raven CIWE-FM (which signed on in 2021), and in

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

at 88.1 MHz as CJWE-FM (which began broadcasting in 2018). Both frequencies were previously licensed to Aboriginal Voices Radio Network but were revoked in 2015 due to compliance issues.

References

External links

AMMSA

AMMSA History
First Nations mass media Magazine publishing companies of Canada Radio broadcasting companies of Canada Companies based in Edmonton Indigenous broadcasting in Canada {{Canada-media-company-stub