Winalot is a popular brand of
dog food
Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of ca ...
sold in the United Kingdom and Ireland.
The name was first used in 1927 for
dog biscuit
A dog biscuit is a hard biscuit-based dietary supplement for dogs or other canines, similar to human snack food.
Dog biscuits tend to be hard and dry. Dog biscuits may be sold in a flat bone-shape. The dry and hard biscuit texture helps clean t ...
s by
Spillers
Spillers Ltd was a British company that owned flour milling operations, operated bakeries and also sold pet food and equine feeds.
History
The business originated in 1829 from the establishment of a flour mill in Bridgwater, Somerset, by Joel Sp ...
Ltd; they were initially marketed as a food for racing
greyhound
The English Greyhound, or simply the Greyhound, is a breed of dog, a sighthound which has been bred for coursing, greyhound racing and hunting. Since the rise in large-scale adoption of retired racing Greyhounds, the breed has seen a resurgenc ...
s, but soon gained popularity with domestic canines and became a brand leader in the 1930s.
The Spillers business was acquired in 1998 by Nestlé, after which point the Winalot brand was expanded to include a wide range of dry and tinned dog foods and snacks.
Winalot is now marketed by
Nestlé Purina PetCare
Nestlé Purina Petcare (), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, cat and dog litter. Some of its pet food brands include Purina Pro P ...
, and is the UK's second biggest-selling dog food brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016.
Winalot packaging revamp
/ref>
References
External links
*
Dog food brands
Nestlé brands
{{Food-product-stub