Willoughby Company was a custom

coachbuilding A coachbuilder or body-maker is someone who manufactures bodies for passenger-carrying vehicles.Construction has always been a skilled trade requiring a relatively lightweight product with sufficient strength. The manufacture of necessarily ...

business in

Utica, New York Utica () is a city in the Mohawk Valley and the county seat of Oneida County, New York, United States. The tenth-most-populous city in New York State, its population was 65,283 in the 2020 U.S. Census. Located on the Mohawk River at the ...

. The Willoughby family had been building carriages in

Rome, New York Rome is a city in Oneida County, New York, United States, located in the central part of the state. The population was 32,127 at the 2020 census. Rome is one of two principal cities in the Utica–Rome Metropolitan Statistical Area, which li ...

for some generations but set up in Utica when they added town cars and

limousines A limousine ( or ), or limo () for short, is a large, chauffeur-driven luxury vehicle with a partition between the driver compartment and the passenger compartment. A very long wheelbase luxury sedan (with more than four doors) driven by a prof ...

to their products. Though always building custom cars Willoughby also built relatively expensive car bodies in small production runs.Hugo Pfau, ''The Coachbuilt Packard'', Darlton Watson, London 1973 By the mid 1920s they had dropped the productions runs and restricted output to custom bodies. The Utica business was begun by Francis Willoughby who died in 1908. His son Francis D Willoughby who had been gaining experience working for competitors took over from his father and was responsible for its most prosperous period. Their styling was conservative but they had a high reputation for fine quality upholstery. Bodies on

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...

chassis for

Edsel Ford Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist who was the son of pioneering industrialist Henry Ford and his wife, Clara Jane Bryant Ford. He was the president of Ford Motor Company f ...

kept Willoughby in business during the early 1930s but they finally closed in 1938.

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Coachbuilders of the United States Defunct motor vehicle manufacturers of the United States Luxury motor vehicle manufacturers American companies established in 1932 Manufacturing companies established in 1932 Manufacturing companies based in New York (state) {{motorvehicle-company-stub