Willms Buhse (born 3 November 1970 in
Langenhagen, Germany) is a German entrepreneur, author, speaker and consultant based in
Hamburg
(male), (female) en, Hamburger(s),
Hamburgian(s)
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[www.willmsbuhse.com/profil](_blank)
/ref> His work focuses on digital leadership and digital transformation, covering also the people-centric aspects of change management and organizational transformation using multiple agile methods like OKR
Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove wh ...
(objectives and key results). In 2006 and 2007 Buhse was named one of the "Top 50 Most influential People in Mobile Entertainment".
Willms Buhse has developed the VOPA management model for dealing with VUCA forces. VOPA is an acronym made up of the German terms for networking, openness, participation, agility. This leadership approach describes the extent to which corporate and management culture must change in the sense of increased openness, networking of channels, resources and responsibilities.
In 2009 Buhse founded digital transformation consulting company and currently works there as CEO. Customers include Allianz
Allianz ( , ) is a German multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management.
The company is one of the world's largest insurers and financial services groups. The ...
, Axel Springer
Axel Cäsar Springer (2 May 1912 – 22 September 1985) was a German publisher and founder of what is now Axel Springer SE, the largest media publishing firm in Europe. By the early 1960s his print titles dominated the West German daily press ma ...
, Bosch, DAK
DAK is the Deutsches Afrika Korps, a German World War II unit.
DAK, Dak, dak, or ''variation'', may also refer to:
Places
* Dak, Kerman, Kerman Province, Iran
* Dak, Sistan and Baluchestan, Sistan and Baluchestan Province, Iran
* Dakhla Oasis A ...
, Daimler, Deutsche Telekom
Deutsche Telekom AG (; short form often just Telekom, DTAG or DT; stylised as ·T·) is a German telecommunications company that is headquartered in Bonn and is the largest telecommunications provider in Europe by revenue. Deutsche Telekom was ...
, DHL, Evonik
Evonik Industries AG is a stock-listed German specialty chemicals company headquartered in Essen, North Rhine-Westphalia, Germany. It is the second largest chemicals company in Germany, and one of the largest specialty chemicals companies in the ...
, IBM, Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
, Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
, Otto
Otto is a masculine German given name and a surname. It originates as an Old High German short form (variants ''Audo'', ''Odo'', ''Udo'') of Germanic names beginning in ''aud-'', an element meaning "wealth, prosperity".
The name is recorded fro ...
, Lufthansa
Deutsche Lufthansa AG (), commonly shortened to Lufthansa, is the flag carrier of Germany. When combined with its subsidiaries, it is the second- largest airline in Europe in terms of passengers carried. Lufthansa is one of the five founding m ...
and R+V.
Prior to that he was executive director at CoreMedia since 2003. From 2002 to 2006, he also served as vice-chair for the Open Mobile Alliance
OMA SpecWorks, previously the Open Mobile Alliance (OMA) is a standards organization which develops open, international technical standards for the mobile phone industry. It is a nonprofit Non-governmental organization (NGO), not a formal governme ...
working on open standards for mobile.
Prior he held several positions at Bertelsmann AG in Gütersloh
Gütersloh () is a city in North Rhine-Westphalia, Germany, in the area of Westphalia and the administrative region of Detmold. Gütersloh is the administrative centre for a district of the same name and has a population of 100,194 peo ...
, Hamburg and New York City. There he co-founded Digital World Services. He worked on projects with AOL
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017â ...
, AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
, Napster
Napster was a peer-to-peer file sharing application. It originally launched on June 1, 1999, with an emphasis on digital audio file distribution. Audio songs shared on the service were typically encoded in the MP3 format. It was founded by Shawn ...
and Universal
Universal is the adjective for universe.
Universal may also refer to:
Companies
* NBCUniversal, a media and entertainment company
** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal
** Universal TV, a ...
. Before, he was a consultant in technology and strategy projects at the German top-management consultancy group Roland Berger Strategy Consultants
Roland Berger (from 2001 to 2015 Roland Berger Strategy Consultants) is an international management consultancy headquartered in Munich. With 2,400 employees and 52 offices in 35 countries, it has a presence in all major industrialized and emer ...
and advised companies like Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...
and Deutsche Bahn
The (; abbreviated as DB or DB AG) is the national railway company of Germany. Headquartered in the Bahntower in Berlin, it is a joint-stock company ( AG). The Federal Republic of Germany is its single shareholder.
describes itself as the se ...
.industrial engineering
Industrial engineering is an engineering profession that is concerned with the optimization of complex process (engineering), processes, systems, or organizations by developing, improving and implementing integrated systems of people, money, kno ...
(Dipl.-Ing.
A ''Diplom'' (, from grc, δίπλωμα ''diploma'') is an academic degree in the German-speaking countries Germany, Austria, and Switzerland and a similarly named degree in some other European countries including Albania, Bulgaria, Belaru ...
) and in management sciences
Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...
( Dipl.-Oec.) from the Leibniz University Hannover (Germany) and Madrid
Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
(Spain) and a PhD in economics from the Technical University of Munich
The Technical University of Munich (TUM or TU Munich; german: Technische Universität München) is a public research university in Munich, Germany. It specializes in engineering, technology, medicine, and applied and natural sciences.
Establis ...
.
/ref> on the effect of digital Transformation on different industries.
He lives in Hamburg
(male), (female) en, Hamburger(s),
Hamburgian(s)
, timezone1 = Central (CET)
, utc_offset1 = +1
, timezone1_DST = Central (CEST)
, utc_offset1_DST = +2
, postal ...
with his wife and children.
Bibliography
*Buhse, Willms et al. (2021). Whitepaper: Unsere Sicht auf OKRs – Veränderung für das neue Normal.
online
*Buhse, Willms. (2020). Internes Strategie-Desaster: Die IT wartet auf Anforderungen durch den Vorstand, die dieser gar nicht liefern kann – Objectives und Key Results (OKR) können die Lösung sein. Springer Wirtschaftsinformatik & Management.
online
*Buhse, Willms. (2020). Reinhard Mohn – der Management-Vordenker für Zeiten Digitaler Transformation. CreatingCorporateCultures.
online
*Buhse, Willms. (2019). Was braucht es für eine erfolgreiche digitale Transformation? CreatingCorporateCulture.
online
*Buhse, Willms. (2019). Digitale Transformation: 2019 wird das Jahr der Ergebnisorientierung. Trend Report.
online
*Böing, Matthias; Buhse, Willms; Röttger, Nikolaus; Christian; Schranner. (2018). ZEIT Akademie Business – Digital Leadership: Führen in Zeiten des digitalen Wandels. ZEIT Akademie Business.
online
*Buhse, Willms (2017). Die Start-up-Ära ist vorbei – Gastbeitrag von Internet-Ikone Willms Buhse. WirtschaftsWoche. (online)Buhse, Willms (2016). So sieht die Beratung der Zukunft aus. Wirtschaftswoche.
*Buhse, Willms. (2015). Deutsche Vertriebsteams sind Digitalamateure. Vertriebsmanager, Juli 2015.
online
*Buhse, Willms. (2015). Fünf Tipps für einen professionellen Auftritt auf Xing und LinkedIn. PR-Journal, 15. Juli.
*Buhse, Willms. (2015). Digitale Transformation: Warum Branchenkenner nicht weiterhelfen. WirtschaftsWoche, 13. Februar.
*Buhse, Willms. (2014). Management by Internet – Neue Führungsmodelle für Unternehmen in Zeiten der digitalen Transformation. Kulmbach: Plassen Verlag.
*Buhse, Willms. (2014). Management in der Digitalen Transformation: Nullen oder Einsen? Karrierebibel, 05. Juli.
online
*Buhse, Willms (2014). Der digitale Manager. Capital, Juni.
*Buhse, Willms. (2014). Digital Leadership bei der Robert Bosch GmbH. Wissensmanagement – Das Magazin für Führungskräfte, o.Jg.(6), 14–15.
*Buhse, Willms. (2013). Social-Business-Plattformen: 10.000 Mitarbeiter, die ihr Know-how mit Kollegen teilen. Oder: Wie Bayer Material Science seine Wissenssilos abschaffte. Management-Blog der WirtschaftsWoche, 18. April.
online
*Buhse, Willms. (2013). Was Manager von Amanda Palmer lernen können. Ein Gastbeitrag von Willms Buhse zum Leader-in-the-Digital-World-Award 2013. Management-Blog der WirtschaftsWoche, 1. März.
online
*Buhse, Willms. (2012). Die Social-Business-Herausforderung: "Das ist eben etwas Neues" reicht nicht als Begründung. Management-Blog der WirtschaftsWoche, 24. Juli.
online
*Buhse, Willms. (2012). Warum Lida-Award-Siegerin Cordelia Krooß ihren Preis verdient hat. Management-Blog der WirtschaftsWoche, 15. März.
online
*Buhse, Willms. (2012). Welche Eigenschaften brauchen Leader? Management-Blog der WirtschaftsWoche, 3. März. (online
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...
)
*Buhse, Willms. (2011). Enterprise 2.0 im Management – Frischzellenkur für Sales & Services. In Frank Keuper & Bernhard Hogenschurz (Hrsg.), Professionelles Sales & Service Management: Vorsprung durch konsequente Kundenorientierung (2. Auflage) (S. 405–417). Wiesbaden: Gabler-Verlag.
*Buhse, Willms. (2010). eRecruitig: Digital Natives stellen konventionelle Unternehmensstrukturen auf die Probe. PR-Journal, 23. September.
online
*Buhse, Willms & Reppesgaard, Lars. (2010). SharePoint 2010 oder wie Anzugträger und Kapuzenpullis zusammen arbeiten: Collaboration mit SharePoint 2010. Hamburg: CreateSpace Independent Publishing Platform.
*Buhse, Willms & Stamer, Sören. (2010). Enterprise 2.0: Die Kunst, loszulassen. Berlin: Rhombos-Verlag.
*Buhse, Willms & Reinhard, Ulrike. (2009). DNAdigital – Wenn Anzugträger auf Kapuzenpullis treffen: Die Kunst aufeinander zuzugehen. Neckarhausen: whois verlags- & vertriebsgesellschaft.
*Buhse, Willms. (2009). Management by OpenSpaces. In BITKOM, KnowTech: Geteiltes Wissen ist doppeltes Wissen.
*Buhse, Willms & Stamer, Sören. (2008). Enterprise 2.0: The Art of Letting Go. New York: iUniverse.
*Buhse, Willms. (2008). Enterprise 2.0 – alter Wein in neuen Schläuchen? In BITKOM, Enterprise 2.0 – auf der Suche nach dem CEO 2.0. Neue Unternehmensphilosophie gewinnt Konturen (S. 5–6).
online
*Buhse, Willms & Schürmann, Hendrik. (2008). Von starren Hierarchien zu flexiblen Unternehmensnetzwerken. Wissensmanagement – Das Magazin für Führungskräfte, o.Jg.(7).
*Buhse, Willms. (2008). Web 2.0 für Unternehmen: Essentiell oder trivial – und warum überhaupt? Computerwoche, Heft 7.
*Buhse, Willms. (2008). Firmen umwerben die Web-Generation. Computerwoche, o.Jg.(31–32), 22ff.
*Buhse, Willms & Dornis, Axel. (2008). Enterprise 2.0 – das Ende von Wissen am Fliessband. Wissenmanagement – Das Magazin für Führungskräfte, o.J.(8).
*Buhse, Willms. (2007). Fallstudie: Enterprise 2.0 – Die Symbiose aus Unternehmenskultur und technischer Plattform. In Michael Koch & Alexander Richter, Enterprise 2.0: Einführung und erfolgreicher Einsatz von Social Software in Unternehmen (S. 153–158). München: Oldenbourg Wissenschaftsverlag.
*Buhse, Willms & van der Meer, Jan. (2007). The Open Mobile Alliance Digital Rights Management. Standards in a Nutshell. Signal Processing Magazine, IEE, 24(1), 140–143.
*Buhse, Willms. (2004). Digital Rights Management for Interoperable Mobile Services. How the Open Mobile Alliance enables increased revenues for handset vendors and mobile operators. Wireless Technology Magazine, 06. Oktober.
online
*Buhse, Willms. (2004). Wettbewerbsstrategien im Umfeld von Darknet und Digital Rights Management: Szenarien und Erlösmodelle für Onlinemusik. Wiesbaden: Deutscher Universitäts-Verlag.
*Buhse, Willms. (2003). Business Models for Mobile Content in the Context of Digital Rights Management. In Rolf Auf der Maur & Marc Jacobson (Hrgs.), Music Unleashed: Legal Implications of Mobile Music Distribution (S. 43–58). Apeldoorn: MAKLU Publishers.
*Buhse, Willms & Wenzel, Amélie. (2003). Creating a framework for Business Models for Digital Content – Mobile Music as Case Study. In Eberhard Becker, Willms Buhse, Dirk Günnewig & Niels Rump (Hrsg.), Digital Rights Management. Technological, Economic, Legal and Public Aspects (S. 271–287). Berlin: Springer-Verlag.
*Buhse, Willms. (2002). The Role of Digital Rights Management as a Solution for Market Uncertainties for Mobile Music. The International Journal on Media Management 4(3), 172–179.
*Buhse, Willms & Thiem, Henning. (2000). Kooperationen entlang der Wertschöpfungskette in der Musikindustrie: Status quo und Implikationen durch Electronic Commerce. In Claus Steinle, Bernd Eggers & Henning Thiem (Hrsg.), Vitalisierung – das Management der neuen Lebendigkeit (S. 174–191). Frankfurt am Main: Frankfurter Allgemeine Zeitung Verlag.
References
External links
Harvard video interview "Enterprise 2.0 – The Art Of Letting Go"
Homepage of book "The Art Of Letting Go"Homepage of Willms BuhseHomepage of company doubleYUUInterview with magazine Computerwoche (in German)
* ttps://blog.wiwo.de/management/2022/09/01/680577/ "Quiet Quitting: Why Employers Have Sleepless Nights": Op-ed by Willms Buhse for financial newspaper Wirtschaftswoche (in German)
{{DEFAULTSORT:Buhse, Willms
1970 births
Living people
Businesspeople from Hamburg
Business speakers
Technical University of Munich alumni
People from Hanover Region