William Rast is an American clothing line founded by
Justin Timberlake
Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...
and Trace Ayala. It is most known for their premium jeans. On October 17, 2006, Justin Timberlake and Trace Ayala put on their first fashion show to launch their new William Rast clothing line. The label also produces other clothing items such as jackets and tops. The company started first as a denim line, later evolving into a men's and women's clothing line.
William Rast name
The name "William Rast" is a combination of Timberlake's grandfather's first name and Ayala's grandfather's last name.
Brand
William Rast denim has a signature embroidery on the back pockets that resembles a "V" with a slash across it.
William Rast Jeans can be seen on almost every episode of CW's ''
Privileged'' worn by
Joanna Garcia
JoAnna García Swisher (''née'' García; born August 10, 1979) is an American actress. She is known for her roles as Sam in ''Are You Afraid of the Dark?'' (1994–96), Vicki Appleby in ''Freaks and Geeks'' (1999–2000), and Cheyenne Hart-Mo ...
, who was engaged to co-founder Trace Ayala until early 2009.
Johan & Marcella Lindeberg are the creative directors for William Rast.
In early 2011, the company formed a limited-time partnership with
Target
Target may refer to:
Physical items
* Shooting target, used in marksmanship training and various shooting sports
** Bullseye (target), the goal one for which one aims in many of these sports
** Aiming point, in field artillery, fi ...
.
William Rast also sponsored the #98
Bryan Herta Autosport
Bryan Herta Autosport is an American auto racing team that competes in the IndyCar Series and the Michelin Pilot Challenge. It is owned by former IndyCar driver Bryan Herta. The team won the 2011 Indianapolis 500 with driver Dan Wheldon.
In 2016 ...
/
Curb-Agajanian Motorsports IndyCar of
Dan Wheldon
Daniel Clive Wheldon (22 June 1978 – 16 October 2011) was a British motor racing driver who won the 2005 IndyCar Series season, 2005 IndyCar Series Drivers' Championship for Andretti Autosport, Andretti Green Racing (AGR). He won the Indiana ...
which won the
2011 Indianapolis 500
The 95th Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday May 29, 2011. The race was part of the 2011 IZOD IndyCar Series season. The track opened for practice on May 14 and time trials were held from M ...
.
Colin Dyne one of the founders was instrumental in taking the company public and launching William Rast into the Indianapolis 500 win in 2011.
Colin Dyne later transacted with Tengram partners and the company was effectively sold.
Webshorts / Trailers
In 2008, throughout the month of September, Timberlake starred as the fictional William Rast alongside supermodel
Erin Wasson
Erin Elizabeth Wasson (January 20, 1982) is an American fashion model, actress, fashion designer and stylist.
Early life
Erin Elizabeth Wasson was born on January 20, 1982, in Irving, Texas.
Career
Wasson's modeling career began after winning ...
in a series of webshorts. They ranged in time from about 15 seconds to a minute and 45 seconds.
Trailer 1: William Rast and his girlfriend are shown getting their mugshots.
Trailer 2: Rast's girlfriend takes a video of Rast, seemingly drunk and smoking, telling "girls and boys" to always listen to their elders. Rast then takes the camera from his girlfriend, asking how much she loves him. They end up kissing passionately.
Trailer 3: Rast and his girlfriend are shown simply sitting on their porch.
Stores
*
Westfield Century City
Westfield Century City (formerly known as the Century Square Shopping Center) is a two-level, 1.3 million-square-foot outdoor shopping mall in the Century City commercial district in Los Angeles, California. A property of the Westfield Corporatio ...
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Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
*
Broadway
Broadway may refer to:
Theatre
* Broadway Theatre (disambiguation)
* Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S.
** Broadway (Manhattan), the street
**Broadway Theatre (53rd Stree ...
--
New York, NY
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
References
External links
Official site
Justin Timberlake
Jeans
Companies that filed for Chapter 11 bankruptcy in 2021
{{fashion-stub