William Rast is an American clothing line founded by

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...

and Trace Ayala. It is most known for their premium jeans. On October 17, 2006, Justin Timberlake and Trace Ayala put on their first fashion show to launch their new William Rast clothing line. The label also produces other clothing items such as jackets and tops. The company started first as a denim line, later evolving into a men's and women's clothing line.

William Rast name

The name "William Rast" is a combination of Timberlake's grandfather's first name and Ayala's grandfather's last name.

Brand

William Rast denim has a signature embroidery on the back pockets that resembles a "V" with a slash across it. William Rast Jeans can be seen on almost every episode of CW's '' Privileged'' worn by

Joanna Garcia JoAnna García Swisher (''née'' García; born August 10, 1979) is an American actress. She is known for her roles as Sam in ''Are You Afraid of the Dark?'' (1994–96), Vicki Appleby in ''Freaks and Geeks'' (1999–2000), and Cheyenne Hart-Mo ...

, who was engaged to co-founder Trace Ayala until early 2009. Johan & Marcella Lindeberg are the creative directors for William Rast. In early 2011, the company formed a limited-time partnership with

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

. William Rast also sponsored the #98

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/ Curb-Agajanian Motorsports IndyCar of

Dan Wheldon Daniel Clive Wheldon (22 June 1978 – 16 October 2011) was a British motor racing driver who won the 2005 IndyCar Series season, 2005 IndyCar Series Drivers' Championship for Andretti Autosport, Andretti Green Racing (AGR). He won the Indiana ...

which won the

2011 Indianapolis 500 The 95th Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday May 29, 2011. The race was part of the 2011 IZOD IndyCar Series season. The track opened for practice on May 14 and time trials were held from M ...

. Colin Dyne one of the founders was instrumental in taking the company public and launching William Rast into the Indianapolis 500 win in 2011. Colin Dyne later transacted with Tengram partners and the company was effectively sold.

Webshorts / Trailers

In 2008, throughout the month of September, Timberlake starred as the fictional William Rast alongside supermodel

Erin Wasson Erin Elizabeth Wasson (January 20, 1982) is an American fashion model, actress, fashion designer and stylist. Early life Erin Elizabeth Wasson was born on January 20, 1982, in Irving, Texas. Career Wasson's modeling career began after winning ...

in a series of webshorts. They ranged in time from about 15 seconds to a minute and 45 seconds. Trailer 1: William Rast and his girlfriend are shown getting their mugshots. Trailer 2: Rast's girlfriend takes a video of Rast, seemingly drunk and smoking, telling "girls and boys" to always listen to their elders. Rast then takes the camera from his girlfriend, asking how much she loves him. They end up kissing passionately. Trailer 3: Rast and his girlfriend are shown simply sitting on their porch.

Stores

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Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

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References

External links

Official site
Justin Timberlake Jeans Companies that filed for Chapter 11 bankruptcy in 2021 {{fashion-stub