William James McGuire (February 17, 1925 in

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– December 21, 2007 in

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) was an American social psychologist known for his work on the psychology of

persuasion Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. ...

and for developing

Inoculation theory Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease–for example, through pre-exp ...

. He was a faculty member at

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...

from 1970 until he retired in 1999, and chaired the psychology department there from 1971 to 1973. He was the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of the ''

Journal of Personality and Social Psychology The ''Journal of Personality and Social Psychology'' is a monthly peer-reviewed scientific journal published by the American Psychological Association that was established in 1965. It covers the fields of social and personality psychology. The edi ...

'' from 1967 to 1970.

Book

*''Bollingen: An Adventure in Collecting the Past'',

Princeton University Press Princeton University Press is an independent publisher with close connections to Princeton University. Its mission is to disseminate scholarship within academia and society at large. The press was founded by Whitney Darrow, with the financial su ...

, 1982.

Bollingen Foundation The Bollingen Foundation was an educational foundation set up along the lines of a university press in 1945. It was named after Bollingen Tower, Carl Jung's country home in Bollingen, Switzerland. Funding was provided by Paul Mellon and his wife ...

, 1989. *''Constructing Social Psychology: Creative and Critical Aspects'', Cambridge University Press, 1999.

Legacy

An obituary of McGuire in ''

American Psychologist ''American Psychologist'' is a peer-reviewed academic journal published by the American Psychological Association. The journal publishes articles of broad interest to psychologists, including empirical reports and scholarly reviews covering science ...

'' stated that McGuire was "...for several decades the field’s premier researcher of the psychology of persuasion".

References

External links

Remarks about McGuire
by

Mahzarin Banaji Mahzarin Rustum Banaji FBA (born 1956) is an American psychologist of Indian origin at Harvard University, known for her work popularizing the concept of implicit bias in regard to race, gender, sexual orientation, and other factors. Educati ...

at the 1998

Society of Experimental Social Psychology The Society of Experimental Social Psychology (SESP) is a scientific organization of social scientists founded in 1965 with the goal of advancing and communicating theories in social psychology. Its first chairperson was Edwin P. Hollander.Hollande ...

Convention Yale University faculty Columbia University faculty 2007 deaths 1921 births Scientists from New York City American social psychologists Fordham University alumni Université catholique de Louvain alumni Yale University alumni American academic journal editors Fellows of the American Academy of Arts and Sciences Fellows of the American Psychological Association 20th-century American psychologists American expatriates in France {{US-psychologist-stub