William Cole Esty (March 6, 1895 – January 1954) was an American advertising executive and founder of William Esty Co.Staff report (January 22, 1954). "William Cole Esty, an Ad Executive". ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

''. After working at

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

starting in 1925, he started his own agency in 1932, with

R.J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the second-largest tobacco compan ...

as his first client.Staff report (December. 26, 1932)
Esty's First.
''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

''. His wife was performer and patron

Alice Swanson Esty Alice Theresa Hildagard Swanson Esty (November 8, 1904 – July 21, 2000) was an American actress, soprano and arts patron who commissioned works by members of Les Six and other French composers, and American composers such as Ned Rorem, Virgil ...

. In 1982, William Esty & Co. was bought by

Ted Bates Worldwide TED may refer to: Economics and finance * TED spread between U.S. Treasuries and Eurodollar Education * ''Türk Eğitim Derneği'', the Turkish Education Association ** TED Ankara College Foundation Schools, Turkey ** Transvaal Education Depa ...

, which in turn was acquired by Saatchi & Saatchi in 1986. Two years later, Saatchi & Saatchi merged Esty with

Campbell Mithun Mithun was an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It was part of Interpublic Group of Communication Companies. The core business was consumer advertising through radio, TV, print, digital, mobile and ...

to become Campbell-Mithun-Esty. They have since dropped the Esty name.

References

External links

Cambell MithunAlice Esty papers
via Bates College 1895 births 1954 deaths {{1890s-US-business-bio-stub 20th-century American businesspeople