William Austin "Bill" Emerson Jr. (February 28, 1923 – August 25, 2009) was an American journalist who covered the

Civil Rights Movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional Racial segregation in the United States, racial segregation, Racial discrimination ...

as ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...

's'' first bureau chief assigned to cover the

Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...

and was later editor in chief of ''

The Saturday Evening Post ''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely c ...

''.

Background

Emerson was born on February 28, 1923, in

Charlotte, North Carolina Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...

and moved with his family to

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. He attended

Boys High School Single-sex education, also known as single-gender education and gender-isolated education, is the practice of conducting education with male and female students attending separate classes, perhaps in separate buildings or schools. The practice of ...

and North Fulton High School in Atlanta. He studied for two years at

Davidson College Davidson College is a private liberal arts college in Davidson, North Carolina. It was established in 1837 by the Concord Presbytery and named after Revolutionary War general William Lee Davidson, who was killed at the nearby Battle of Cowan� ...

Career

Emerson enlisted in the

United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...

and trained, in part, at Camp Ritchie among the

Ritchie Boys The Ritchie Boys were a special collection of soldiers, with sizable numbers of German-Austrian recruits, of Military Intelligence Service officers and enlisted men of World War II who were trained at Camp Ritchie in Washington County, Maryland. ...

. In War time, he served in the

China Burma India Theater of World War II China Burma India Theater (CBI) was the United States military designation during World War II for the China and Southeast Asian or India–Burma (IBT) theaters. Operational command of Allied forces (including U.S. forces) in the CBI was officia ...

. After completing his military service, Emerson attended

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

. Following his graduation, he took a position in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

with ''

Collier's Magazine ''Collier's'' was an American general interest magazine founded in 1888 by Peter Fenelon Collier. It was launched as ''Collier's Once a Week'', then renamed in 1895 as ''Collier's Weekly: An Illustrated Journal'', shortened in 1905 to ''Colli ...

''.via ''

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

''
"William Emerson dies at 86; Newsweek journalist covered the South"
''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

'', August 28, 2009. Accessed August 28, 2009.

''Newsweek''

In 1953, the year before the

U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...

issued its landmark decision in ''

Brown v. Board of Education ''Brown v. Board of Education of Topeka'', 347 U.S. 483 (1954), was a landmark decision by the U.S. Supreme Court, which ruled that U.S. state laws establishing racial segregation in public schools are unconstitutional, even if the segrega ...

'', Emerson was named by ''Newsweek'' as its first bureau chief responsible for covering the South. In that role, Emerson witnessed the "years of resistance and violence" that ensued following the end of segregation in public schools and the start of the fight for civil rights for African Americans. In that role, Emerson covered school integration battles across the South, including in such cities as

New Orleans New Orleans ( , ,New Orleans
Merriam-Webster. ; french: La Nouvelle-Orléans , es, Nuev ...

and

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

, and provided his direct observations of a woman trying to take her child to school and encountering a crowd spitting and yelling at them. He wrote about

Ku Klux Klan The Ku Klux Klan (), commonly shortened to the KKK or the Klan, is an American white supremacist, right-wing terrorist, and hate group whose primary targets are African Americans, Jews, Latinos, Asian Americans, Native Americans, and ...

cross burning In modern times, cross burning or cross lighting is a practice which is associated with the Ku Klux Klan. However, it was practiced long before the Klan's inception. Since the early 20th century, the Klan burned crosses on hillsides as a way to i ...

s in

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

and followed the

Montgomery bus boycott The Montgomery bus boycott was a political and social protest campaign against the policy of racial segregation on the public transit system of Montgomery, Alabama. It was a foundational event in the civil rights movement in the United States ...

that began in 1955 with the ascension of

Martin Luther King Jr. Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968 ...

as a leader in the movement. Emerson went to the

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

home of

William Faulkner William Cuthbert Faulkner (; September 25, 1897 – July 6, 1962) was an American writer known for his novels and short stories set in the fictional Yoknapatawpha County, based on Lafayette County, Mississippi, where Faulkner spent most of ...

, disregarding a sign that warned visitors to keep away, hoping that Faulkner would be willing to cooperate on a planned ''Newsweek'' cover article about the author. Emerson was first approached by a number of dogs and then by Faulkner himself, who "calmly told someone to get his shotgun".

''Saturday Evening Post''

In September 1963, the

Curtis Publishing Company The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the ''Ladies' Home Jour ...

promoted Emerson from assistant managing editor to executive editor of ''The Saturday Evening Post''. A few months later, he reworked the magazine's issue covering the

John F. Kennedy assassination John F. Kennedy, the 35th president of the United States, was Assassination, assassinated on Friday, November 22, 1963, at 12:30 p.m. Central Time Zone, CST in Dallas, Dallas, Texas, while riding in a presidential motorcade through Deale ...

to include recollections by his predecessor

Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...

and by

Arthur M. Schlesinger Jr. Arthur Meier Schlesinger Jr. (; born Arthur Bancroft Schlesinger; October 15, 1917 – February 28, 2007) was an American historian, social critic, and public intellectual. The son of the influential historian Arthur M. Schlesinger Sr. and a s ...

, with a cover portrait of Kennedy by

Norman Rockwell Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was an American painter and illustrator. His works have a broad popular appeal in the United States for their reflection of Culture of the United States, the country's culture. Roc ...

, all completed to publish the issue on time. As part of the

New Journalism New Journalism is a style of news writing and journalism, developed in the 1960s and 1970s, that uses literary techniques unconventional at the time. It is characterized by a subjective perspective, a literary style reminiscent of long-form non- ...

of the 1960s, Emerson had articles from such non-traditional authors as

James Meredith James Howard Meredith (born June 25, 1933) is an American civil rights activist, writer, political adviser, and Air Force veteran who became, in 1962, the first African-American student admitted to the racially segregated University of Mississ ...

, who wrote about his experiences as the first

African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...

student at the

University of Mississippi The University of Mississippi (byname Ole Miss) is a public research university that is located adjacent to Oxford, Mississippi, and has a medical center in Jackson. It is Mississippi's oldest public university and its largest by enrollment. ...

. He was promoted to editor-in-chief in 1965 and remained in the position until the magazine's demise in 1969. In announcing that the February 8, 1969, issue would be the magazine's last, Curtis executive Martin Ackerman singled out Emerson for praise, but stated that the magazine had lost $5 million in 1968 and would lose a projected $3 million in 1969. In a meeting with employees after the magazine's closure had been announced, Emerson thanked the staff for their professional work and promised "to stay here and see that everyone finds a job". At a March 1969 postmortem on the magazine's closing, Emerson stated that ''The Post'' "was a damn good vehicle for advertising" with competitive renewal rates and readership reports and expressed what ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' called "understandable bitterness" in wishing "that all the one-eyed critics will lose their other eye".Dougherty, Philip H
"Postmortem on Saturday Evening Post"
''

'', March 30, 1969. Accessed August 29, 2009.

Later life

Emerson later joined the faculty of the University of South Carolina, where he taught journalism.

Personal and death

Emerson married Lucy Kiser; they had five children. His wife died in 2005. Emerson died age 86 on August 25, 2009, at his home in

following a

stroke A stroke is a medical condition in which poor blood flow to the brain causes cell death. There are two main types of stroke: ischemic, due to lack of blood flow, and hemorrhagic, due to bleeding. Both cause parts of the brain to stop functionin ...

.Applebome, Peter
"William A. Emerson Jr., Editor in Chief of Saturday Evening Post, Dies at 86"
''

'', August 26, 2009. Accessed August 30, 2009.

References

{{DEFAULTSORT:Emerson, William 1923 births 2009 deaths United States Army personnel of World War II Ritchie Boys American reporters and correspondents Davidson College alumni Harvard University alumni Newsweek people Writers from Atlanta Writers from Charlotte, North Carolina United States Army soldiers University of South Carolina faculty The Saturday Evening Post editors