William H. Danforth (September 10, 1870 – December 24, 1955) was an American businessman known for founding Ralston Purina in

St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...

in 1894. He was a co-founder of the American Youth Foundation (AYF) and the author of the book, ''I Dare You!''.

Early life and education

Danforth was raised in Charleston, Missouri. He graduated from

Washington University in St. Louis Washington University in St. Louis (WashU or WUSTL) is a private research university with its main campus in St. Louis County, and Clayton, Missouri. Founded in 1853, the university is named after George Washington. Washington University is r ...

Career

Ralston's checkerboard logo evolved from a personal development concept Danforth put forth in his book ''I Dare You!'' (1931), in which he used a checkerboard to explain it. Danforth proposed that four key components in life need to be in balance. In the illustration, "Physical" was on the left, "Mental" on top, "Social" on right and "Religious" on the bottom. To be healthy, you needed the four squares to stay in balance and one area was not to develop at expense of the other. The concept became intertwined with the company in 1921 when it began selling feed that was pressed in cubes called "checkers." The ''Christian Science Monitor'' named ''I Dare You!'' as one of the top 10 self-help books of all time. Through the Danforth Foundation, he subsidized the construction of 24

Danforth Chapels The Danforth Chapel Program was funded by the Danforth Foundation, an organization created in 1927 by William H. Danforth, founder of the Ralston Purina Company, and his wife. The Danforth Foundation focused on national education philanthropy: provi ...

on college campuses around the United States, and one in Japan.Danforth Chapel Origins
'' East Valley Tribune'' Oct 19, 2007, retrieved July 8, 2011 Berea College, which Danforth attended, has one of them. It is part of the Draper Building. The outer wall contains stones from Danforth's personal collection, obtained from various locations of historic importance.

Personal life

Danforth's son was Donald Danforth, a former chief executive of the company. His grandsons include former U.S. Senator John Danforth and former Washington University chancellor William "Bill" H. Danforth.

Notes

External links

Purina profile of DanforthWilliam Danforth Quotes
* American food company founders American food industry business executives Ralston Purina 1870 births 1955 deaths Businesspeople from St. Louis People from Charleston, Missouri Washington University in St. Louis alumni Berea College alumni 19th-century American businesspeople 20th-century American businesspeople {{Missouri-stub