William Dana Orcutt
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William Dana Orcutt (1870-1953) was an American book designer,
typeface designer Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below. A typeface differs from other modes of graphic production su ...
, historian, and author.


Biography


Career

William Dana Orcutt was an important book and typeface designer in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, an important printing and bookmaking center, in the late nineteenth and early twentieth century. Orcutt graduated from
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
in 1892, and subsequently worked for John Wilson, proprietor of The University Press of
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston ...
(a forerunner of the
Harvard University Press Harvard University Press (HUP) is a publishing house established on January 13, 1913, as a division of Harvard University, and focused on academic publishing. It is a member of the Association of American University Presses. After the retir ...
). Through his role at the University Press, Orcutt made contact with prominent authors such as
Mary Baker Eddy Mary Baker Eddy (July 16, 1821 – December 3, 1910) was an American religious leader and author who founded The Church of Christ, Scientist, in New England in 1879. She also founded ''The Christian Science Monitor'', a Pulitzer Prize-winning se ...
, whose books he continued to publish throughout her career. Along with several other important designers and printers such as
Daniel Berkeley Updike Daniel Berkeley Updike (February 14, 1860 – December 29, 1941) was an American printer and historian of typography. In 1880 he joined the publishers Houghton, Mifflin & Company, of Boston as an errand boy. He worked for the firm's Riverside ...
and Bruce Rogers, Orcutt helped found the Boston Society of Printers in 1905. Orcutt was elected the first president of the Society, an organization inspired by the principles of the Arts and Crafts movement. In 1910, Orcutt left the University Press to join The Plimpton Press in Norwood, Massachusetts. During Orcutt's tenure at the press, he worked to change the nature of printing "from a contracting to a manufacturing business", believing that this "rais dthe quality of the so-called 'trade' volumes". The Plimpton Press centralized the three divisions of bookmaking - typesetting, printing, and binding. Based on his experience at The University Press and his reputation as a designer and printer, Orcutt was personally sought out by authors to print their works. For example, the Victorian nutritionist and dietician
Horace Fletcher Horace Fletcher (August 10, 1849 – January 13, 1919) was an American food faddist who earned the nickname "The Great Masticator" for his argument that food should be chewed thoroughly until liquefied before swallowing: "Nature will castigate ...
bequeathed Orcutt his library so that Orcutt would publish Fletcher's manuscripts. Orcutt also published several works of his own on writing, book making and book arts and remained active in professional societies related to printing and typography. A self-described "bookman," Orcutt wrote, reviewed, and translated for a variety of publications based in the Boston area including
The Atlantic Monthly ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
,
The Christian Science Monitor ''The Christian Science Monitor'' (''CSM''), commonly known as ''The Monitor'', is a nonprofit news organization that publishes daily articles in electronic format as well as a weekly print edition. It was founded in 1908 as a daily newspaper ...
, and
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
. In an important review article first published in a special issue of the
International Studio ''The Studio: An Illustrated Magazine of Fine and Applied Art'' was an illustrated fine arts and decorative arts magazine published in London from 1893 until 1964. The founder and first editor was Charles Holme. The magazine exerted a major in ...
magazine and then republished in 1914 in a book-length collection, Orcutt surveyed the recent history of "The Art of the Book in America". He praised work by important designers and printers such as Updike,
Rogers Rogers may refer to: Places Canada *Rogers Pass (British Columbia) * Rogers Island (Nunavut) United States * Rogers, Arkansas, a city * Rogers, alternate name of Muroc, California, a former settlement * Rogers, Indiana, an unincorporated communit ...
, and
Theodore Low De Vinne Theodore Low De Vinne (December 25, 1828 – February 16, 1914) was an American printer and scholarly author on typography. Considered "the leading commercial printer of his day," De Vinne did much for the improvement of American printing an ...
. In Orcutt's account, American printing had reached a pinnacle of excellence during the 1860s but had fallen into decline—technically and artistically—until a revival of interest spurred by the work of
William Morris William Morris (24 March 1834 – 3 October 1896) was a British textile designer, poet, artist, novelist, architectural conservationist, printer, translator and socialist activist associated with the British Arts and Crafts Movement. He ...
in the 1890s.


Personal life

Orcutt was an Episcopalian. He lived in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
and on
Cape Cod Cape Cod is a peninsula extending into the Atlantic Ocean from the southeastern corner of mainland Massachusetts, in the northeastern United States. Its historic, maritime character and ample beaches attract heavy tourism during the summer mont ...
, and his family was well known in the
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the Can ...
area.


Typefaces

Typefaces designed by Orcutt include ''Humanistic'', which was cast for the University Press in
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston ...
by the
American Type Founders American Type Founders (ATF) Co. was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. De Vinne, Theodore Low, ''The Practice of Typography,'' Century Com ...
Company, ''French Round Face'', and ''Suburban French''. The ''Humanistic'' typeface was probably Orcutt's most important creation. The typeface is based on a 15th-century manuscript of the ''Aeneid'' attributed to the notable Humanistic scribe Antonio Sinibaldi held at the Laurentian Library in
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany Regions of Italy, region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilan ...
. Orcutt traveled to Italy to study typographic history and developed a friendship with Guido Biagi, Director of the Laurentian Library, who directed his interest to Renaissance Italian lettering. A special limited printing of a book on
Petrarch Francesco Petrarca (; 20 July 1304 – 18/19 July 1374), commonly anglicized as Petrarch (), was a scholar and poet of early Renaissance Italy, and one of the earliest humanists. Petrarch's rediscovery of Cicero's letters is often credited ...
, titled ''The triumphs of Francesco Petrarch, Florentine poet laureate'', published in 1906, served as the occasion to commission and create this typeface.
Charles Eliot Norton Charles Eliot Norton (November 16, 1827 – October 21, 1908) was an American author, social critic, and Harvard professor of art based in New England. He was a progressive social reformer and a liberal activist whom many of his contemporaries c ...
, Professor of Art History at Harvard and expert on Italian art and literature, reviewed designs of the typeface and later praised "the attractive freedom and unusual grace in its lines, derived immediately from the manuscript model but adapted to the necessary rigid requirements of print". The ''Triumphs'' was a painstaking work of historical reconstruction and fine typesetting, including ink prepared exactly according to the methods of 15th-century Italian scribes. Orcutt reflected on the process of creating this typeface in his 1926 work ''In quest of the perfect book''. Orcutt's ''Humanistic'' was adapted by the British foundry Stephenson Blake as ''Bologna'' in 1946, which in turn became American Type Founders' ''Verona'' (with lining figures) in 1951.


Books (partial list)

Orcutt authored books in a variety of genres ranging from novels to historical fiction, biography, and writing advice. * * * * * * * * *


References


External links

* * {{DEFAULTSORT:Orcutt, William Dana American typographers and type designers 1870 births 1953 deaths American printers American Episcopalians Harvard University alumni