The Wild About Fruit Company is an Australian

fruit In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particu ...

company, located in

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

's prime produce area, the

Yarra Valley The Yarra Valley is the region surrounding the Yarra River in Victoria, Australia. The river originates approximately east of the Melbourne central business district and flows towards it and out into Port Phillip Bay. The name Yarra Valley ...

. The company is owned and operated by a third generation of the Mould family. Its main operations take place in

Wandin Wandin East is a town in Victoria, Australia, 45 km east from Melbourne's central business district, located within the Shire of Yarra Ranges local government area. Wandin East recorded a population of 408 at the . Wandin Yallock Creek ...

with other properties located at

Coldstream Coldstream ( gd, An Sruthan Fuar , sco, Caustrim) is a town and civil parish in the Scottish Borders area of Scotland. A former burgh, Coldstream is the home of the Coldstream Guards, a regiment in the British Army. Description Coldstream l ...

Bacchus Marsh Bacchus Marsh (Wathawurrung: ''Pullerbopulloke'') is an urban centre and suburban locality in Victoria, Australia located approximately north west of the state capital Melbourne and west of Melton, Victoria, Melton at a near equidistance to th ...

Gundagai, New South Wales Gundagai is a town in New South Wales, Australia. Although a small town, Gundagai is a popular topic for writers and has become a representative icon of a typical Australian country town. Located along the Murrumbidgee River and Muniong, Honeys ...

and

Kerang Kerang is a rural town on the Loddon River in northern Victoria in Australia. It is the commercial centre to an irrigation district based on livestock, horticulture, lucerne and grain. It is located north-west of Melbourne on the Murray V ...

. As of 2002, it was growing 40 different of cherries for the domestic and export fresh cherry market. Wild About Fruit has worked closely with the

CSIRO The Commonwealth Scientific and Industrial Research Organisation (CSIRO) is an Australian Government The Australian Government, also known as the Commonwealth Government, is the national government of Australia, a federal parliamentar ...

in crating painted juice production, developing juice extraction techniques that allowed a greater percentage of the fruit to be utilised, and deactivating enzymes that would result in a longer shelf-life for the product without the use of preservatives. In 2004, Wild About Fruit products were endorsed by

Planet Ark Planet Ark Environmental Foundation is an Australian non-profit environmental organization founded in 1992. Planet Ark works with partners in the public and private sectors to help find the simple ways in which their partners can reduce their im ...

. In September 2005, EPA Victoria fined Wild Juice Pty Ltd $5113 for contravening the requirements of a

pollution abatement notice Pollution is the introduction of contaminants into the natural environment that cause adverse change. Pollution can take the form of any substance (solid, liquid, or gas) or energy (such as radioactivity, heat, sound, or light). Pollutants, the ...

. In May, an EPA inspection had identified an incomplete connection of the site's new waste treatment plant.

Brands

* Wild About Fruit * Wild Child * Wild about wellbeing

References

* Food and drink companies of Australia Companies based in Victoria (state) {{Australia-company-stub