''WildTomato'' is a monthly lifestyle magazine, focused on the Nelson and

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regions, as the Top of the South Island of

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. The regional magazine was launched in July 2006.Official WildTomato website
/ref> It was put into liquidation in March 2021 with the first liquidators' reports showing it owed $84,000, mainly to the IRD.

History

Founder Murray Farquhar launched ''WildTomato'' as a 16-page local magazine in

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, in July 2006, aiming to create an "essential lifestyle magazine" for the Nelson region. His initial plan was for a weekly printed magazine, before the magazine eventually shifted to a larger monthly publication. The magazine targets a readership of people aged 30-plus in the middle-to-upper socio-economic groups. The current majority owner of the magazine is Jack Martin, an immigrant to Nelson from the United Kingdom. He initially became editor of ''WildTomato'' in December 2007. Martin oversaw a substantial evolution in the scope, size, print quality, and regional coverage of the magazine, which is published as an 80-plus-page, glossy magazine that focuses on the Top of the South Island of New Zealand. In March 2008, Martin began the process to buy ''WildTomato'' from Farquhar, eventually completing the sale in September 2008. In November 2009, ''WildTomato'' changed formats, becoming a standard-sized, 100-page magazine, shifting from its traditional oversized saddle-stitched format. The magazine's website was also revamped in 2009. In April 2016, Lynda Papesch (née Munden/Hooper)　was appointed editor when Martin returned to the UK to oversea family business there. She remains the owner of WildTomato. Papesch comes from a journalistic background, starting her career at The Daily Post in Rotorua in 1977, then moving to The Marlborough Express in 1980. After stints as chief reporter, deputy editor, and acting editor with The Express, Papesch moved to Nelson Tasman in 2006 and started her own media company. She joined the advertising features department of The Nelson Mail, co-ordinating features from 2010 to 2014.

Community involvement

The magazine is involved in its local communities, sponsoring and otherwise being involved in several events including featuring several on a monthly basis in its "Snapped" pages, and creating the annual reader-voted Dine Out Awards to highlight Top of the South food, wine, and hospitality. The magazine is further entwined with its local regions by using local writers and photographers as its contributors.

Content

The content of ''WildTomato'' reflects the neighbouring regions it covers. ''WildTomato'' includes food, wine, and adventure activities. Many of the columns and regular features in the magazine focus on one or more of these aspects of the area.

Feature articles

The magazine includes larger feature articles. It also includes famous people who are originally from the area, such as

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–winning

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Baron Ernest Rutherford and former Prime Ministers

Sir Geoffrey Palmer Sir Geoffrey Winston Russell Palmer (born 21 April 1942) is a New Zealand lawyer, legal academic, and former politician, who was a member of Parliament from 1979 to 1990. He served as the 33rd prime minister of New Zealand for a little over a ...

and Jenny Shipley.

Interviews

WildTomato includes a variety of themed interviews and publishes these interviews monthly. It aims to focus on people that are considered strongly associated with the Top of the South region. Previous interviewees featured in these columns include

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muralist Chris Finlayson, motocross rider Josh Coppins,

Tall Blacks The New Zealand men's national basketball team is the senior men's national basketball team of New Zealand. The team is nicknamed the Tall Blacks. The ''Tall Blacks'' name is one of many New Zealand national team nicknames related to the All ...

basketball coach

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, author Marguerite van Geldermalsen, children's educational DVD creator Emma Heke and NZ Open surfing champion Angie Koops.

Food, fashion, and health

As a lifestyle magazine, some content is also devoted to food, drink, fashion and health. Fashion also features, with images sometimes shot by English lifestyle photographer Daniel Allen.

Use of images

''WildTomato'' is image-centric, and uses large photos – as Martin believes quality photos are crucial to any magazine. On occasion, the magazine also includes photo essays over several pages.

References

{{DEFAULTSORT:Wildtomato (Magazine) Lifestyle magazines Magazines established in 2006 Marlborough Region Mass media in Nelson, New Zealand Magazines published in New Zealand Monthly magazines published in New Zealand 2006 establishments in New Zealand Local interest magazines