WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a

brand licensing Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period ...

agency founded in 1974. Headquartered in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, CPLG also operates offices in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Grande Lisboa, Lisbon's urban area extends beyond the city's administr ...

and

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

and has recently expanded its global reach by opening new offices in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

and

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

History

Private licensing company (1974–2006)

CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included

Elvis Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...

Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...

Peanuts ''Peanuts'' is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ' ...

World Wide Wrestling ''WCW WorldWide'' was an American syndicated television show that was produced by World Championship Wrestling (WCW) that aired from October 8, 1975, to March 31, 2001. At the time of its cancellation, ''WorldWide'' was the longest-running, uni ...

Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment and Hot Animation. The series follows the adventures of Bob, a building contractor, specialising in masonry, along with ...

Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) a ...

, LazyTown,

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...

Felix the Cat Felix the Cat is a cartoon character created in 1919 by Pat Sullivan and Otto Messmer during the silent film era. An anthropomorphic black cat with white eyes, a black body, and a giant grin, he was one of the most recognized cartoon charac ...

, and

Where's Waldo ''Where's Wally?'' (called ''Where's Waldo?'' in North America) is a British series of children's puzzle books created by English illustrator Martin Handford. The books consist of a series of detailed double-page spread illustrations depicti ...

England Rugby The England national rugby union team represents England in men's international rugby union. They compete in the annual Six Nations Championship with France, Ireland, Italy, Scotland and Wales. England have won the championship on 29 occasions ...

England football Association football is the most popular sport in England, where the first modern set of rules for the code were established in 1863, which were a major influence on the development of the modern Laws of the Game. With over 40,000 association f ...

England Cricket The England cricket team represents England and Wales in international cricket. Since 1997, it has been governed by the England and Wales Cricket Board (ECB), having been previously governed by Marylebone Cricket Club (the MCC) since 1903. Engla ...

as well as

St Andrews Links St Andrews Links in the town of St Andrews, Fife, Scotland, is regarded as the "Home of Golf.” It has one of the oldest courses in the world, where the game has been played since the 15th century. Today there are seven public golf courses; the ...

and

World Rally Championship The World Rally Championship (abbreviated as WRC) is the highest level of global competition in the motorsport discipline of rallying, owned and governed by the FIA. There are separate championships for drivers, co-drivers, manufacturers and t ...

are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

DIC and Cookie Jar Group Subsidiary (2006–2012)

In 2006, CPLG was acquired by

DIC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions), branded as The Incredible World of DIC, was an international film and television production comp ...

, which in turn, merged with

Cookie Jar Group Cookie Jar Entertainment Inc. (also known as Cookie Jar Group and originally known as CINAR; renamed as DHX Cookie Jar Inc. from 2012 until 2014, or simply just Cookie Jar) was a Canadian media production and distribution company owned by DHX M ...

in 2008. The

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...

between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding

equity Equity may refer to: Finance, accounting and ownership * Equity (finance), ownership of assets that have liabilities attached to them ** Stock, equity based on original contributions of cash or other value to a business ** Home equity, the dif ...

with DIC. The total value of the deal was $87.6 million.''Marketwire.com'' "Cookie Jar and DIC Entertainment to Merge, Creating Independent Global Children's Entertainment and Education Powerhouse" http://www.marketwire.com/press-release/Cookie-Jar-Entertainment-Inc-871279.html June 20, 2008

DHX Media/WildBrain Subsidiary (2012–present)

In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company

DHX Media WildBrain Ltd. (formerly known as DHX Media, Ltd.) is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company is known for owning the largest library of children ...

(today WildBrain), with ownership of CPLG shifting to that company. In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.

References

External links

Official Website

Cookie Jar Group Website

WildBrain Website
{{WildBrain WildBrain British companies established in 1974 Companies based in the London Borough of Hammersmith and Fulham Licensing organizations