Wilbert Das (born 2 December 1963) is a Dutch

fashion design Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...

er.

Biography

Wilbert Das spent his formative years working on his parents dairy farm in the small village of

Riethoven Riethoven is a village in the Dutch province of North Brabant. It is located in the municipality of Bergeijk, about southwest of Eindhoven. The adjacent township of Walik is in general considered to be a part of Riethoven. Riethoven was originall ...

in the southern Netherlands. At age 19 he left Riethoven to study fashion design at the

Academy of Fine Arts The following is a list of notable art schools. Accredited non-profit art and design colleges * Adelaide Central School of Art * Alberta College of Art and Design * Art Academy of Cincinnati * Art Center College of Design * The Art Institute o ...

in Arnhem, where he received his diploma in 1988. Intrigued by the revolution that was taking place in Italian fashion, after graduating from Arnhem Das travelled to Italy for an interview with clothing manufacturer

Renzo Rosso Renzo Rosso (born September 15, 1955) is an Italian fashion entrepreneur and businessman. He is the founder of Diesel (brand), Diesel and the president of OTB Group, the parent company of Maison Margiela, Marni (fashion house), Marni, Viktor & Ro ...

, the owner of the fashion brand

Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...

. Das was offered a job on the spot and started working at Diesel that day in the role of assistant male designer on the Male, Accessories, Leather and Kids lines, but was soon directing the style office. In 1993 Das was recognized with the title of Creative Director.

Collection Design

During Das's early years with Diesel, the company became most famous for its denim collections. Throughout this time Diesel used many techniques to age jeans and give them a more vintage feel, including experimentation with dyes, destruction, movement of pockets, reshaping and introduction of curves. In subsequent years, under Das's creative direction Diesel introduced collections of footwear, eyewear (Diesel Shades), jewellery (Diesel Jewellery), and watches (Diesel Timeframes).

Communications & Advertising

As well as being responsible for the development of all Diesel's fashion and accessories collection, in his role as Creative Director, Das also oversaw the creative aspects of every Diesel campaign from the time the company began advertising until 2009. The influence of Diesel's communications campaigns, published under the umbrella label “For Successful Living”, have won Diesel and Das the Grand Prix, Gold, and ‘Advertiser of the Year’ awards at the International Festival of Advertising at Cannes.Cannes Lions Archive 2011
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Biography

Collection Design

Communications & Advertising

References

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