Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
History
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Descroches.
After taking a cake decorating class, they began posting photos of their baking online.
Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in
Cohasset.
In 2011, someone with a Wicked Good Cupcake was stopped by the
TSA in Boston.
The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.
Wicked Good Cupcakes appeared on
Season 4 Season 4 may refer to:
* "Season 4" (''30 Rock'' episode), an episode of ''30 Rock''
See also
*
* Season One (disambiguation) Season One may refer to:
Albums
* ''Season One'' (Suburban Legends album), 2004
* ''Season One'' (All Sons & Daughte ...
of ''
Shark Tank
''Shark Tank'' is an American business reality television series that premiered on August 9, 2009, on ABC.Hibberd, James (May 10, 201'Dancing,' 'Bachelor,' and a bigger 'Shark Tank' returning to ABCInsider TV. Retrieved June 24, 2012 The show i ...
'' where it received an investment from
Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $0.45 for every cupcake thereafter.
In 2021, Wicked Good Cupcakes joined the
Hickory Farms
Hickory Farms, LLC is an American food gift retailer with headquarters in Chicago. Richard Ransom established the company in 1951 when he began selling handcrafted cheese at local fairs. By 1959, the company added summer sausage and opened its fi ...
family of gourmet food gifts. Wicked Good Cupcakes gained popularity after appearing on ABC’s Shark Tank in 2013.
References
External links
Company website
Food and drink companies established in 2011
Retail companies established in 2011
Bakeries of the United States
Companies based in Norfolk County, Massachusetts
Companies based in Massachusetts
Shark Tank
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