WiFi Master (formerly WiFi Master Key) is a peer-to-peer Wi-Fi sharing

mobile application software A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desk ...

for free

Wi-Fi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wave ...

access developed by LinkSure Network. It uses cloud computing,

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and principles of the

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. The company's founder and CEO,

Chen Danian Chen Danian (, born 1978), also known as Danny Chen, is a notable Internet entrepreneur. He is the founder and CEO of LinkSure. The company launched the world’s largest and first-of-its-kind WiFi sharing app, WiFi Master Key. He is the co-f ...

, was previously CEO and co-founder of

Shanda Shanda Group is a privately-owned multinational investment firm. With offices in Shanghai, Singapore, Hong Kong, New York and Redwood City, the firm invests in public markets, real estate and venture capital, focusing on companies in the field ...

. WiFi Master was first released in 2012, and by 2016 had become the world’s largest Wi-Fi sharing app, with over 900 million users and 520 million

monthly active users Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...

. In terms of combined iOS and Android app downloads, WiFi Master is ranked 5th in the world, after WhatsApp, Instagram, Facebook and Facebook Messenger. WiFi Master is the 3rd largest software app in China after

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and

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History

WiFi Master was created by

in hopes of 'bridging the

digital divide The digital divide is the unequal access to digital technology, including smartphones, tablets, laptops, and the internet. The digital divide creates a division and inequality around access to information and resources. In the Information Age in ...

and to help people achieve

self-actualization Self-actualization, in Maslow's hierarchy of needs, is the highest level of psychological development, where personal potential is fully realized after basic bodily and ego needs have been fulfilled. Self-actualization was coined by the organism ...

by granting them access to free

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

'. Chen Danian shared in an interview with Forbes that 'he was born into poverty in rural China, and using the Internet, he realized that it was a tool to change destinies and pursue happiness by exploring opportunities'. In September 2012, WiFi Master was first launched in China. In 2015, its operating company, LinkSure closed its A round funding of USD $52 million, and became a unicorn company in the mobile internet industry. In May 2015, LinkSure bought the domain name wifi.com and established a branch in Singapore to expand its overseas services. WiFi Master was launched worldwide, rapidly gaining popularity in Southeast Asia. In 2016, WiFi Master became the world’s largest WiFi sharing community, providing over 4 billion daily average connections with a successful connection rate of over 80% worldwide. WiFi Master is available in 223 countries, and is the top Tools app on the

Google Play Store Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sys ...

in 49 countries. In 2019, WiFi Master Key rebranded as WiFi Master.

Features

WiFi Search

The application's core function, Wifi Search, allows for users to find and connect to available nearby Wi-Fi hotspots.

WiFi Security Matrix

WiFi Master introduced an all-round WiFi Security Matrix for heightened security during the connection.

Before connection

WiFi Master designed a Cloud Security Detection System (Chinese: 安全云感知系统) to help users detect possible Wi-Fi security risks in advance based on big data tracking. The system also applies machine learning algorithms in real-time to track predicted 'risky' Wi-Fi hotspots.

During connection

WiFi Master developed a Security Tunnel Protection System (Chinese: 安全隧道保护系统) to provide users with fundamental protection during each Wi-Fi connection. The system uses encrypted hierarchical transmission, malicious attack real-time monitoring, and attack interception to encrypt users’ information.

After connection

Since September 2015, WiFi Master’s users in China have been insured by WiFi Security Insurance (WiFi安全险), launched by LinkSure in partnership with

ZhongAn ZhongAn Online P&C Insurance Co. Ltd. is a Chinese online-only insurance company. Founded in 2013, the company's headquarters are based in Shanghai, China. ZhongAn's chairman and executive director is Yaping Ou who is also an executive director. ...

Insurance (), in the event of a network security issue.

Discover News Feed

WiFi Master features a news feed in the app for users to browse content upon getting connected online.

WiFi tools

In-built tools like WiFi speed tests and WiFi signal tests are also included in the app.

WiFi Map

In 2016, WiFi Master introduced a WiFi Map function in the app for users to find open hotspots.

Awards

WiFi Master won the “Product with the Most Growth” at the 2017 iResearch Awards in June 2017.

References

{{reflist Wi-Fi Android (operating system) software IOS software Cross-platform software