#IAMWHOLE is a British anti-stigma

mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles stress, interpersonal relationships, and decision-making. Mental health ...

campaign developed in partnership with the

NHS The National Health Service (NHS) is the umbrella term for the publicly funded healthcare systems of the United Kingdom (UK). Since 1948, they have been funded out of general taxation. There are three systems which are referred to using the " ...

and

YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams in London, originally ...

. It first launched in 2016 and is fronted by one half of

Rizzle Kicks Rizzle Kicks are a British hip hop duo from Brighton, England, consisting of Jordan "Rizzle" Stephens (born 25 January 1992) and Harley "Sylvester" Alexander-Sule (born 1991). Their debut album, '' Stereo Typical'', was released in 2011. As o ...

, Jordan Stephens.

History

In 2016, Spirit Media, the NHS and

developed the #IAMWHOLE campaign for

Brighton & Hove Brighton and Hove () is a city and unitary authority in East Sussex, England. It consists primarily of the settlements of Brighton and Hove, alongside neighbouring villages. Often referred to synonymously as Brighton, the City of Brighton and H ...

City Council. The idea for the campaign was inspired by Jordan Stephens’ track ‘Whole’, for which Spirit Media was filming the music video at the time. 2016 saw the launch of the campaign on World Mental Health Day at Brighton’s

British Airways i360 Brighton i360 is a moving observation tower on the seafront of Brighton, East Sussex, England at the landward end of the remains of the West Pier. The tower opened on 4 August 2016. From the fully enclosed viewing pod, visitors experience 360-d ...

tower. The day also saw then Secretary of State for Health Jeremy Hunt visit a local school to meet pupils and discuss mental health with them. British

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

band Nothing But Thieves joined WHOLE for its second year, recording an acoustic version of their single " Broken Machine" exclusively for the campaign. The music video was launched on

World Mental Health Day World Mental Health Day (10 October) is an international day for global mental health education, awareness and advocacy against social stigma. It was first celebrated in 1992 at the initiative of the World Federation for Mental Health, a global m ...

atop the

BT Tower The BT Communication Tower is a grade II listed communications tower located in Fitzrovia, London, owned by BT Group. Originally named the Museum Radio Tower (after the adjacent Museum telephone exchange), it became better known by its unoff ...

, with Nothing But Thieves performing an acoustic gig to an intimate audience.

WHOLE Hour

In 2018 and 2019, on World Mental Health Day, WHOLE extended the campaign to create The WHOLE Hour, which aims to recognise and champion the importance of self care and taking time to look after your mental health. Within the WHOLE Hour, which should become a regular feature of your schedule, an hour should be spent doing something active and healthy, creative and fun, mindful and thoughtful, or restful and relaxing, there are a variety of things you can do to make you feel good.

Music 4 Mental Health

Also in 2018, WHOLE announced two new arms to the #IAMWHOLE campaign: a Music 4 Mental Health event in London and a podcast, WHOLE TRUTH. Music 4 Mental Health was an event taking place at the Roundhouse in London, featuring performances from

Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...

Anne-Marie Anne-Marie Rose Nicholson (born 7 April 1991) is an English singer. She has attained charting singles on the UK Singles Chart, including Clean Bandit's "Rockabye (song), Rockabye", which peaked at number one, as well as "Alarm (Anne-Marie song ...

Ella Eyre Ella McMahon (born 1 April 1994), known professionally as Ella Eyre, is a British singer and songwriter. She is known for her collaborations with Rudimental on their UK number-one single "Waiting All Night" (2013), which won the 2014 Brit Awar ...

James Arthur James Arthur (born 2 March 1988) is an English singer and songwriter. He rose to fame after winning the ninth series of ''The X Factor'' in 2012. His debut single, a cover of Shontelle's "Impossible", was released by Syco Music after the fin ...

Olly Murs Oliver Stanley Murs (born 14 May 1984) is an English singer, songwriter, and television presenter. He was runner-up on the sixth series of ''The X Factor'' in 2009 and was subsequently signed to RCA Records and Sony Music in the United Kingdom, ...

and others. The event was a collaboration between WHOLE, YMCA England & Wales, The Mix UK and CALM.

WHOLE Truth Podcast

The Whole Truth podcast is

Jordan Stephens Rizzle Kicks are a British hip hop duo from Brighton, England, consisting of Jordan "Rizzle" Stephens (born 25 January 1992) and Harley "Sylvester" Alexander-Sule (born 1991). Their debut album, ''Stereo Typical'', was released in 2011. As of ...

' pursuit of a good conversation about mental health. Guests include

Reggie Yates Reginald (Reggie) Yates (born 31 May 1983) is a British writer and director with a career spanning three decades on screen as an actor, television presenter and radio DJ. Yates played Leo Jones in ''Doctor Who'' and has worked at the BBC in ra ...

Lucy Rose Lucy Rose Parton (born 20 June 1989) is an English singer-songwriter and musician who performs as Lucy Rose. Her debut album, '' Like I Used To,'' was released in 2012. Rose released her second album, ''Work It Out'', in 2015 on Columbia Record ...

Professor Green Stephen Paul Manderson (born 27 November 1983), better known by his stage name Professor Green or simply Pro Green, is an English rapper, singer, songwriter, actor, television personality and mental health activist from London. Growing up on ...

and Jason Fox. Hussain Manawer guest hosted Whole Truth whilst Jordan was away in January & February 2020.

The WHOLE Truth TV Show

The Whole Truth TV show premiered on

Channel4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service in ...

in the UK on 9 October 2020 to mark World Mental Health Day. Musician, actor and co-founder of the mental health movement #IAMWHOLE,

hosted a conversation with UK artists Che Lingo,

Arlo Parks Anaïs Oluwatoyin Estelle Marinho (born 9 August 2000), known professionally as Arlo Parks, is a British singer and songwriter. Her debut studio album, ''Collapsed in Sunbeams'', was released in 2021 to critical acclaim and peaked at number thr ...

and

Kojey Radical Kwadwo Adu Genfi Amponsah (born 4 January 1993), known professionally as Kojey Radical, is a British music artist, creative director and mixed media visual artist. His style has been described as a mix of grime-y hip hop, alternative rap and ...

. Music performance and discussion from the programming featured on Channel 4, All4 and 4 Music. The show was produced by co-founders of #IAMWHOLE, Spirit Studios.

Digital Detox Day

Digital Detox Day raises awareness about the negative impact social media can have on our mental health, and helps people to form healthier relationships with their devices. The campaign is a collaboration between LUSH,

Zoe Sugg Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur, and author. She began her career as a YouTuber in 2009, and has since amassed over 10 million subscribers. In 2014, ...

, and mental health organisation #IAMWHOLE founded by

. Digital Detox Day took place all over the world on 5 September 2020, when we will be asking people to step away from their phones for one whole day.

References

{{reflist Mental health in the United Kingdom Organizations established in 2016 2016 establishments in the United Kingdom YMCA