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White Tower Hamburgers was a fast food restaurant chain that was founded in 1926 in
In 1929, White Castle sued White Tower in
In 1941, White Tower Management Corporation moved its headquarters to Six Suburban Ave., Stamford, Connecticut. At its peak in the mid-1950s, the chain had 230 stores in several states. It tested the "Tower-O-Matic" automated restaurant in the 1950s and 60s with little success. It also attempted a sit-down restaurant called Marbett's. Many later suburban White Tower restaurants featured curb service with car hops.
Brock Saxe took over as president of White Tower Management Corporation in 1970 from his father, T. E. Saxe, when he retired. Brock changed the name of White Tower Corporation to Tombrock Corporation on the corporation's 50th anniversary as it also owns a chain of steakhouses called Brock's. With the migration of people to the suburbs and most of the White Tower locations in the city, by 1979 only 80 Tombrock Corporation-owned locations remained. Tombrock Corporation branched out into franchising Burger Kings and Golden Skillet Chicken. Today, Tombrock Corporation, having exited the restaurant business as an operator, is a real estate investment and management company based in New Canaan, Connecticut. The company's trademark expired in 2005.
Model of a White Tower restaurant
{{Fast-food chains of the United States Fast-food chains of the United States Restaurants established in 1926 Restaurants in Wisconsin Regional restaurant chains in the United States Defunct restaurant chains in the United States 1926 establishments in Wisconsin Defunct companies based in Milwaukee Hamburger restaurants in the United States
Milwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
. With its similar white fortress-like buildings and menu it is considered to be an imitator of White Castle chain that was founded in 1921. The chain was successful and expanded to other cities, including Chicago
(''City in a Garden''); I Will
, image_map =
, map_caption = Interactive Map of Chicago
, coordinates =
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, subdivision_name ...
, Indianapolis, Cleveland
Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
, Dayton
Dayton () is the sixth-largest city in the U.S. state of Ohio and the county seat of Montgomery County. A small part of the city extends into Greene County. The 2020 U.S. census estimate put the city population at 137,644, while Greater Da ...
, Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
, Philadelphia
Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
, Pittsburgh
Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...
, Baltimore
Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
, New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, Albany, Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, Richmond, Virginia, and as far south as Sarasota, Florida
Sarasota () is a city in Sarasota County on the Gulf Coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, and the Sarasota School of Architecture. The city is located in the sou ...
. During the Great Depression, White Tower sold hamburgers for five cents. The whiteness of the restaurant was meant among other things to evoke the notion of hygienic conditions, and the chain had staff dressed as nurses, dubbed the "Towerettes," to help make this argument.
At its peak in the 1950s there were 230 White Tower locations. The chain began a slow decline. The last location, in Toledo, Ohio
Toledo ( ) is a city in and the county seat of Lucas County, Ohio, United States. A major Midwestern United States port city, Toledo is the fourth-most populous city in the state of Ohio, after Columbus, Cleveland, and Cincinnati, and according ...
, closed its doors permanently in April 2022 due to a fire.
History
John E. Saxe and Thomas E. Saxe started White Tower Hamburgers after investigating various White Castle locations, observing operations and hiring a White Castle operator. The first location opened nearMarquette University
Marquette University () is a private Jesuit research university in Milwaukee, Wisconsin. Established by the Society of Jesus as Marquette College on August 28, 1881, it was founded by John Martin Henni, the first Bishop of the diocese of M ...
in Milwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
. By the end of 1927, there were six locations in Milwaukee and Racine, Wisconsin. In 1929, White Tower put 30 locations in Detroit alone. Despite the Depression, White Tower expanded to 130 locations. White Tower placed many of its restaurants near train and trolley stops.
Lawsuit
In 1929, White Castle sued White Tower in Minnesota
Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
for unfair competition and White Tower counter-sued in Michigan
Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...
as White Tower had arrived in Michigan first. The Minnesota case ended in 1930 in favor of White Castle, forcing White Tower to end its use of similar building designs, slogans and name along with a $82,000 judgment. The Michigan case dragged on until 1934, revealing the hiring away of a White Castle location operator and photographing of the latest White Castle to keep up on design. The United States Court of Appeals for the Sixth Circuit
The United States Court of Appeals for the Sixth Circuit (in case citations, 6th Cir.) is a federal court with appellate jurisdiction over the district courts in the following districts:
* Eastern District of Kentucky
* Western District of ...
later affirmed the lower court's rulings that they had copied White Castle deliberately. White Castle refrained from forcing a name change for White Tower but did require new locations to pay a royalty fee, and to send photos of the locations. Having to change its look, White Tower first used an art deco, then modernistic designs. Territorially, White Tower and White Castle stayed away from each other from then on.
Peak and decline
In 1941, White Tower Management Corporation moved its headquarters to Six Suburban Ave., Stamford, Connecticut. At its peak in the mid-1950s, the chain had 230 stores in several states. It tested the "Tower-O-Matic" automated restaurant in the 1950s and 60s with little success. It also attempted a sit-down restaurant called Marbett's. Many later suburban White Tower restaurants featured curb service with car hops.
Brock Saxe took over as president of White Tower Management Corporation in 1970 from his father, T. E. Saxe, when he retired. Brock changed the name of White Tower Corporation to Tombrock Corporation on the corporation's 50th anniversary as it also owns a chain of steakhouses called Brock's. With the migration of people to the suburbs and most of the White Tower locations in the city, by 1979 only 80 Tombrock Corporation-owned locations remained. Tombrock Corporation branched out into franchising Burger Kings and Golden Skillet Chicken. Today, Tombrock Corporation, having exited the restaurant business as an operator, is a real estate investment and management company based in New Canaan, Connecticut. The company's trademark expired in 2005.
See also
* White Castle * Fast foodReferences
*Stamford, Ct-True facts-1977 StamfordExternal links
*Model of a White Tower restaurant
{{Fast-food chains of the United States Fast-food chains of the United States Restaurants established in 1926 Restaurants in Wisconsin Regional restaurant chains in the United States Defunct restaurant chains in the United States 1926 establishments in Wisconsin Defunct companies based in Milwaukee Hamburger restaurants in the United States