White Rain is an American brand of
body wash and
hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by
Alberto-Culver
Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives (skin care products), TRESemmé, FDS, ...
.
Ownership history
The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.
In 2007,
Sun Products acquired the brand from Diamond Products Company.
In 2012, the brand was sold to High Ridge Brands, which owns other former brands of
Alberto-Culver
Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives (skin care products), TRESemmé, FDS, ...
.
In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.
References
External links
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{{DEFAULTSORT:TRESemme
Products introduced in 1952
Hair care products
Personal care brands
Shampoo brands