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"White America" is a
political hip hop Political hip hop is a subgenre of hip hop music that was developed in the 1980s as a way of turning hip hop into a call for political and/or social action and a form of social and/or political activism. Inspired by 1970s political artists su ...
song by rapper
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
released in 2002 from his fourth studio album, ''
The Eminem Show ''The Eminem Show'' is the fourth studio album by American rapper Eminem. After it had originally scheduled for release on June 4, 2002, the album was released nine days earlier on May 26, 2002, through Shady Records, Aftermath Entertainment, and ...
''. The song was also performed at the MTV Video Music Awards. It is the first full song on the album, and describes Eminem's rise to prominence and allegations from parents and politicians that he had influenced criminal behavior on young White Americans.


Lyrical content

"White America" is
segue A segue (; ) is a smooth transition from one topic or section to the next. The term is derived from Italian ''segue'', which literally means "follows". In music In music, ''segue'' is a direction to the performer. It means ''continue (the next ...
d into by the opening skit "Curtains Up" on ''
The Eminem Show ''The Eminem Show'' is the fourth studio album by American rapper Eminem. After it had originally scheduled for release on June 4, 2002, the album was released nine days earlier on May 26, 2002, through Shady Records, Aftermath Entertainment, and ...
'', which involves Eminem walking up to a microphone to make a speech. It addresses the controversy stemming from Eminem's lyrical content, and impacting White youth, expressed with lines such as: "I speak to suburban kids, who otherwise would've never knew these words exist." "Eric" and "Erica" are representations of any White youth. Eminem also expressed his belief that his music is controversial only because it appeals to White kids, with lines such as, "Hip-hop was never a problem in
Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street (Manhattan), 155th Street on the north; Fifth Avenue on the east; and 110th Street (Manhattan), ...
, only in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
/ after it bothered the fathers of daughters starting to blossom." Eminem also states his belief that his skin color helped with his popularity, and in effect introduced White fans to his producer,
Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and ...
, although earlier in his career it had prevented him from being taken seriously. The song also discusses the
freedom of speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recogni ...
of the
US Constitution The Constitution of the United States is the supreme law of the United States of America. It superseded the Articles of Confederation, the nation's first constitution, in 1789. Originally comprising seven articles, it delineates the nation ...
through attacks on the then-
Second Lady of the United States The second gentleman or second lady of the United States (SGOTUS or SLOTUS respectively) is the informal title held by the spouse of the vice president of the United States, concurrent with the vice president's term of office. Coined in contrast ...
Lynne Cheney Lynne Ann Cheney ( ; ; born August 14, 1941) is an American author, scholar, and former talk show host. She is married to the 46th vice president of the United States, Dick Cheney, and served as the second lady of the United States from 2001 to ...
and her predecessor
Tipper Gore Mary Elizabeth "Tipper" Gore (née Aitcheson; born August 19, 1948) is an American social issues advocate, activist, photographer and author who was the second lady of the United States from 1993 to 2001. She was married to Al Gore, the 45th vi ...
, who questioned Eminem's legitimacy to freedom of speech and introduced the
Parental Advisory Advisory (abbreviated PAL) is a warning label introduced by the Recording Industry Association of America (RIAA) in 1985 and adopted by the British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of profan ...
sticker respectively.


Music video

"White America" had an animated
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
that featured imagery related to the lyrics, including Eminem on a
wanted poster A wanted poster (or wanted sign) is a poster distributed to let the public know of a person whom authorities wish to apprehend. They generally include a picture of the person, either a photograph when one is available or of a facial composite ...
and later being lynched while the
US Constitution The Constitution of the United States is the supreme law of the United States of America. It superseded the Articles of Confederation, the nation's first constitution, in 1789. Originally comprising seven articles, it delineates the nation ...
is torn up in the foreground. This title, although it is not a single, has a clip. This one begins with an image of a full-screen
Parental Advisory Advisory (abbreviated PAL) is a warning label introduced by the Recording Industry Association of America (RIAA) in 1985 and adopted by the British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of profan ...
logo. This cartoon then shows the doors of an elevator opening to reveal a city where we see skyscrapers, a factory and the stars and stripes. Helicopters and planes then fly over the city. We then see young people in the street in front of an advertising poster with
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...
's motto, Just Do It, in Just Buy It. We can then observe two policemen hitting a young man who is on the ground. The action is hidden by the Parental Advisory logo. Behind the police car are posters of Eminem with a young man wearing a T-shirt bearing the image of the rapper. A poster indicates that Marshall Mathers (Eminem's real name) is wanted. A man then reads his newspaper where there are propaganda articles and where Uncle Sam is seen giving the middle finger, censored by the logo seen previously. Then we see a report talking about a school shooting. Both criminals are white. Eric and Erica then appear, symbolizing white America. In a supermarket is then a figurine bearing the image of Eminem. A zoom is made on his eyes which turn into dollars . We then see a hectic classroom where a math lesson is being held. Eminem is then in the studio but whites do not appreciate his work. The rapper then performs in front of a cosmopolitan audience where Eminem's logo can be seen projected into the sky. A television screen reappears and we see drug dealers. Eric and Erica then reappear. That's when we see a mother protesting in the street as these kids watch a TV show starring Eminem. The rapper writes after his lyrics while he has a noose around his neck . Eminem is then killed and a crowd of people come in front of the corpse and tear up the United States Constitution. We then see a scene showing the popularity of Eminem with young people with a crowd massing in front of a store at the release of an album. The video then advances to a devastated America with military planes flying over the city and streets covered in trash. We then see the president of the time, George W. Bush making a speech in front of the White House. It is materialized by a pig pulled by strings. He stands in front of gas cans and money. Two young white people urinate in front of the president. Airplanes then launch television sets. On these, totally destroyed, are mouths singing. Eminem wants to refer here to freedom of expression 5. At the end of the video clip, two men urinate in front of the president in front of the White House, the place of American political power.


Other use

''
Mother Jones Mary G. Harris Jones (1837 (baptized) – November 30, 1930), known as Mother Jones from 1897 onwards, was an Irish-born American schoolteacher and dressmaker who became a prominent union organizer, community organizer, and activist. She h ...
'' magazine has stated that the song is used in American military prisons to disorient and cause
sleep deprivation Sleep deprivation, also known as sleep insufficiency or sleeplessness, is the condition of not having adequate duration and/or quality of sleep to support decent alertness, performance, and health. It can be either chronic or acute and may vary ...
among detainees. A second Eminem song, "
Kim Kim or KIM may refer to: Names * Kim (given name) * Kim (surname) ** Kim (Korean surname) *** Kim family (disambiguation), several dynasties **** Kim family (North Korea), the rulers of North Korea since Kim Il-sung in 1948 ** Kim, Vietnamese f ...
", is also used. "White America" was mashed up with "Fistful of Steel" by American rock band
Rage Against the Machine Rage Against the Machine (often abbreviated as RATM or shortened to simply Rage) is an American rock band from Los Angeles, California. Formed in 1991, the group consists of vocalist Zack de la Rocha, bassist and backing vocalist Tim Commerfor ...
in
DJ Vlad Vladimir Lyubovny (russian: Владимир Любовный; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, and former disc jockey. He is the CEO of video and news website VladTV.com. His YouTube channel ...
&
Roc Raida Anthony Williams (May 17, 1972 – September 19, 2009), better known as Roc Raida or Grandmaster Roc Raida, was an American DJ, turntablist and producer. He was also a member of the DJ group the X-Ecutioners. He joined the X-Men in the late 1 ...
's mixtape, ''Rock Phenomenon.'' It was released on the mixtape on March 27, 2006, and, due to much critical praise, was re-released on July 10, 2007.


Certifications


References

{{Eminem singles 2002 singles 2002 songs Eminem songs Songs against racism and xenophobia Political rap songs Rap rock songs Works about White Americans Songs about white people Songs written by Jeff Bass Songs written by Eminem Songs written by Luis Resto (musician) Political songs